Aural­s Summer 2012 Press Kit

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Updated Press Kit

Transcript of Aural­s Summer 2012 Press Kit

  • P R E S S P A C K A G E

  • BRAND

    Aurals is an emerging eco-conscious clothing label, based in New York and Puerto Rico. It was founded by Aurals Herrero-Lu-go at the end of 2008. Aurals Inc. takes pride in making beauti-fully designed, timeless pieces that are also practical and fashion forward.

    The production is based in New York and Puerto Rico. Aurals em-ploys organic, sustainable, natural and recycled fabrics only. The textile processing includes low impact methods including natural hand dyeing, leaving green fabrics with a minimal environmental footprint.

    Every piece is made responsibly with love and care. Aurals strives to be sustainable and considerate to the planet in all the practices. Auralss team and collaborators are part of our familyall creative partners in this eco-venture. The brand cares

    love what we do and it shows through the clothes we send out to the world.

    an eco- venture...

  • BIO

    While other children grew up listening to their parents favorite Julio Iglesias or Elvis, Aurals grew up hearing the lulling hum of her mothers sewing machine. Her mother and grandmother, both talented seamstresses, fed Aurals heaping doses of clothing construction and fabric knowledge. She has been sketching dresses since her early days in Puerto Rico. Her roots form her unique point ofview as a designer and her aesthetic evokes Caribbean memories, summer nights in the tropics mixed with her now urban environment of New York.

    After years in the industry designing clothes that did not help towards building a better future Aurals decided to capture her own voice setting forth on her eco-venture creating the label, Aurals. Today,she pours her creativity into the lines collections, facing the constant challenges in producing sustainable clothing. Aurals creates timeless pieces that incorporate contemporary silhouettes, enhancing forms-and all made with the planet in mind. Aurals divides her time between New York City and Puerto Rico, the two islands that enrich and inspire her. In both islands she is an active member of the community, promoting and collaborating on projects that develop local and sustainable economies. Aurals also infuses this collaborative spirit into her fashion line and has done soworking with local Puerto Rican and New York artisans and artists when creating her collections.

    Aurals blossomed out of the need to create eco-conscious and style-conscious pieces. It has been a labor of love and passion since the beginning. With each new collection, Aurals designs for a better future.

    an eco- venture...

  • COLLECTIONS OVERVIEW

    SUMMER 2012

  • COLLECTIONS OVERVIEW

    SUMMER 2012

    an eco- venture...

  • COLLECTIONS OVERVIEW

    SPRING/SUMMER 2011

  • SPRING/SUMMER 2011

    an eco- venture...

  • COLLECTIONS OVERVIEW

    SPRING/SUMMER 2010

  • SPRING/SUMMER 2010

    an eco- venture...

  • PRESS

  • PRESS

    an eco- venture...

  • AURALIS INC.

    78 Clinton AvenueBrooklyn NY 11205718-483-4376info@auralistudio.com

    SALESsales@auralistudio.com

    PR & PRESS

    STOREhttp://www.auralistudio.bigcartel.comTWITTERhttp://www.twitter.com/auralistudioFACEBOOKhttp://www.facebook.com/Auralistudio

    Lalaboy PRSuset Laboy - Slaboy@lalaboypr.comMaria Laboy - Mlaboy@lalaboypr.com

    WEBSITEhttp://www.auralistudio.com

    an eco- venture...