Aula de marketing digital
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![Page 1: Aula de marketing digital](https://reader034.fdocuments.net/reader034/viewer/2022052622/55932a491a28ab61088b4587/html5/thumbnails/1.jpg)
MARKETING DIGITAL O que a internet modernizou e facilitou na
execução do marketing
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VIVIANE GORGATI VIEGAS
Consultora de Marketing Digital
www.gorgaticonsultoria.com.br
Gerente de Projeto 8Ps
www.8Ps.com.br
Pesquisadora do Métrica Digital
www.metricadigital.com.br
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INTERNET NO BRASIL
Indicadores 2008 2009 2010 2011 2012
Internautas no Brasil em milhões de usuários
55,9 67,9 73,9 78,5 81,0
Domínios Registrados no Brasil em milhões de registros
1,53 1,94 2,31 2,65 2,79
Computador no domicílio % da população
28% 36% 39% 55% n/a
Internet no domicílio % da população
20% 27% 31% 38% n/a
Banda Larga no domicílio % da população com internet
58,0% 66,0% 68,0% 68,0% n/a
Tempo médio de acesso em horas navegadas/mês
22:50 44:40 45:32 48:04 n/a
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LOCAL DE ACESSO
2008 2009 2010 2011
Em casa 43% 50% 57% 67%
No trabalho 22% 22% 22% 29%
Na escola 14% 14% 14% 16%
Na casa de outra pessoa 22% 26% 27% 28%
Em centro público 50% 48% 38% 34%
Outro lugar via celular n/a 3% 3% 15%
Outro lugar n/a 1% 0% 0%
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CLASSE SOCIAL
2008 2009 2010 2011
Classe A 90% 90% 90% 94%
Classe B 76% 79% 80% 83%
Classe C 46% 52% 53% 54%
Classes D/E 19% 21% 22% 21%
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TODOS CONECTADOS
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T
O
P
10
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BUSCA ORGÂNICA
$$$$$
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Como gerenciar o trabalho de Marketing Digital
METODOLOGIA DOS 8PS
Pesquisa
Planejamento
Produção
Publicação
Promoção
Propagação
Personalização
Precisão
8Ps
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EU JÁ SE SABIA... 1ºP
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COMO ASSIM?
1ºP
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2ºP
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t
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3ºP
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ã
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4ºP
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5ºP
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ã
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6ºP
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www.ohhtel.com
7ºP
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www.patientslikeme.com
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8ºP
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ã
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8ºP
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