AUH Personalisation Case Study
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Transcript of AUH Personalisation Case Study
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IntroductionThewebsitewww.abudhabiairport.aecontainsimplicitpersonalisationwhichprovides:
• Thewebsitevisitorsauniquebrowsingexperiencebasedonwhethertheyarearriving,departingortransferringpassengers
• Themarketingdepartmentcontrolstotargetcontentandspecialoffersthedifferentpersona’s.
HomepageWebsitevisitorscanusethepassengerguideonthehomepagetopersonalisetheirexperience:
1) MyFlight:withflightdetailsathand,theusergetsdetailedinformationabouttheirflightandtheshop,dineandunwindoptionstheirterminalhastooffer
2) Mydeparture:quicklinksandcalloutstargettodepartingpassengers3) MyTransfer:quicklinksandcalloutstargettotransferringpassengers4) MyArrival:quicklinksandcalloutstargettoarrivingpassengers
AbuDhabiInternationalAirportPersonalisationCaseStudy
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PassengerGuideExamplesTheimagesbelowshowthedifferentstateswhenusingthetabsonthehomepage.Oncethewebsitevisitorusesfindmyflightorclicksonofthelinksintheothertabs,theyareautomaticallytaggedbythatexperiencefortherestofthewebsitesession.
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MyArrivalThefollowingelementsarepersonalised(colourcodinghelpsusertoidentifywiththeiruniqueexperience):
1) Thequicklinksonthetoprightareaddressedtoarrivingpassengers2) Therightsidecalloutsareaddressedtoarrivingpassengers.
Themarketingdepartmentcantargettheirinformationandcalloutstotherightpersona’s
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MyTransferSimilartomyarrivalbutdifferentquicklinks,coloursandcallouts(somecalloutsaresharedacrossexperiences)
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MyDepartureSimilartomyarrivalbutdifferentquicklinks,coloursandcallouts(somecalloutsaresharedacrossexperiences)
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MyFlightRelevantdetailsaboutyourflight.Thisautomaticallyaddstheusertothearriving,departingortransferringexperienceaswell.