AUGUSTUS COMMUNICATIONS PVT. LTD. Great Communication Through Small Initiatives: D E L I V E R E D !...

.………….AUGUSTUS COMMUNICATIONS PVT. LTD.

Great Communication Through Small Initiatives: D E L I V E R E D !

PROFILE

A BTL Company

Great Communication Through Small Initiatives: D E L I V E R E D !

This presentation and its contents are the sole property of Augustus Communications Pvt Ltd and may not be replicated in any form without the written consent of Augustus Communications Pvt Ltd.

we are a team of people having over 18 years experience, of working with top Indian Corporate and MNC

we have been on “both the sides” of business and hence

we realized the need for a team that understands a corporate /brand’s requirement and arrives at an executable strategy

which leads us to constant innovations to translate ‘their’ strategy into executable activities, which is well executed, monitored and delivered on objectives & ROI.

Who are we?


our objectives – why we exist ? basis market

achieving objectives associates

how we deliver snapshots

accelerate growth geographical control

expertise roles contact us

scan through to success


Why we exist?


AWARENESS

FAMILIARITY

TRIAL

REPEAT

find

win

keep

more consum

ers – larger share

How we deliver


by defining and executing

what role to play in each of the

element that triggers growth

and accelerate growth


Awareness innovative below the line communications

Familiarity USP association activities

Trial trial inducement customized programs

Repeat short and long term repeat usage programs

Strategic tie ups bringing two associates/ clients with identical objective on the

same platform for better ROI.

what we deliver


event/ promotion planning and execution

product launch /activation / lead Generation

sports event and marketing

cost effective artist/ celeb. management

display merchandise print and production

outdoor planning and execution

ambient media planning and execution

concept weddings

expert role


annual property Ideas / planning & execution

digital & social marketing

rural out reach programs

retail activation / POSM tracking and AMC

trade & consumer loyalty activation

meetings/ incentives/ conferences/ exhibitions

multicity large format programs rollouts

Expert role


• All BTL planning, budgeting, execution

• Interactive localized communication

• Business/ sales activation at high foot fall locations

• Awareness penetration in low media reach cities, towns and villages

• Trade/Customer activation

• New/ Non performing geography activation

• Customized events & promotions

• DELIVER ON LOC. PRODUCTIVITY AND PROFITABILITY

events & activation

• Location and activity based customized merchandising

• Low cost printing, dispatch and installation solutions

• Seasonal business, spike based merchandising solutions

• Need based regular and premium merchandising

• Innovative mailers• Customized gift solutions• Retail tie – ups• DELIVER ON SPOT

AWARENESS AND SALES INDUCEMENT

merchandising

• Low/ Best cost activations at the metro, town, village, and tehsils levels

• ROI based models of urban and rural awareness

• Strong database for BTL awareness planning across 15 states

• Innovate every day• DELIVER BETTER

ROI

@ augustusvisibility

• Outdoor planning hiring and implementation

• Retail visibility – external, transition and transacting areas

• Low cost new media and long term visibility

• In film placements• Web media• Innovative visibility at

low cost model• Interactive outdoor• Designing, exhibitions,

stall and fabrication etc.• TO DELIVER MORE IN

YOUR BRAND TRACKS

awareness – find them


• Product sampling inbuilt into activation programs

• Demos and education based activities

• Retailers’ WOM & push programs

• Customer engagement• Customer – Customer referral• Retail footfall programs• Thematic activities

• ATTRACT AND INDUCE THE EXPERIENCE OF YOUR PRODUCT AND SERVICES

new & existing users

familiarity


• Promise delivery at every touch points – your packaging can say “Thanks” to a customer

• Retail engagement• Ever said – Thank you to

your customers ?• Extended customer care

• KEEP INNOVATING ON WINNING CUSTOMERS

• CRM• Localized time bound

customer engagement programs for retention and repeat usage

• Sharing moments of truth• Induce strong customers

WOM• Reward customers• Redemption cards

• THIS TASK NEEDS SMALL, LOCAL, SUSTAINED EFFORTS TO DELIVER LONG TERM ROI

winning keeping

winning and keeping


• Media – Advertisers• Media – Barter Partner• Event - Sponsors• Event Venues• Promoter – Rider• Exhibition – Exhibitor

• CREATE A WIN – WIN FOR BOTH PARTNERS ON A SINGLE PLATFORM

strategic tie ups

strategic tie ups


*DTC – direct to customers

situation strong weak

Distribution Drive Footfall DTC*

Urban Market Be Visible Large Format Activities

Rural Give More Value Involve Haats / Panchyats

Large Towns Create Multiple Touch Points Multiple Small Activities

Small Towns Big Activities Sustained Activities

High Clutter Market

One To One One Spreading To Many

Low Clutter Market Big Activities Sustained Activities

basis markets


for the first time in the world we created:

a giant mobile that works exactly like your handheld mobile set.

you can execute all function that are available on a small mobile.

some innovations


IPL 2012


vogue fashion night out - retail activation


some recent work

SIGNATURE FASHION PARTIES TOUR – North India 10 Cities


An

tiqu

ity clu

b fu

sion

2

01

2

some recent work


LAUNCH OF KAYA AQUA RADIANCE

LAUNCH OF KINGFISHER ULTRA

some recent work


LAUNCH OF UTV BINDASS D4

LAUNCH OF NOKIA MMS

some recent work


UTV ACTION ACTIVATION

UTH ACTIVATION – CLOUD 9

some recent work


some recent work


Customer Activation, Trade Activations, Consumer Promotions, Retail Branding, Retail Audits, Mystery Shopping, POS & POP Checks, Dealer Meets, Retailer Meets, Rural Low Media Reach Promotions, Canter Activity, Video Mobile Vans, Mobile / Talking Hoarding, Gramin Mela, Gram Sabha, Chaupal Activity, Krishi Sabhas, Distribution Drives, Sales Meets Press Conferences, Dealer Conferences, Retailer Meets, Conference Management, Achievement Award Ceremonies, Incentive Trips, Motivational Events, Training Sessions, Team Building Activities, Market Sweep, School / Parent Contact, In-Shop Demos, Newspaper Inserts, Customer Contact Programs, RWA Activities, Pub / Kiosk / Mall / Cinema/ SMS Promotions, Digital Branding, Window Display, Shop Branding, Sampling / Free Trials, Contests / Sweepstakes, Product Demonstrations, Inland And Oversea Events / Concerts, Exhibition Stall Designing / Stall Fabrication Stall Management / Manpower & FOS, Product Launches, Press Meets, Public Concerts, Social Educational & Awareness Programs, Seminars, Annual Meet, Sales Meet, Trade Meet, Web Events, Paper / Flex / Fabric Printing, Branding Installation, Social Media Activations…

laundry list – yes we do these too


snapshots http://www.facebook.com/media/albums/?id=100000678751227

http://www.facebook.com/media/albums/?id=100000678751227


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geographical control

with an enriched experience of over a decade of working with Media, Telecom, IT FMCG and Financial service industries across the nation:

this strong team has developed control over execution of communication elements in 18 states of India and Nepal.

shorter timelines for execution. full accountability, reporting and

analytics.

# we have added Nepal & North East in October ’09.

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contact us

we deliver because:

our team is passionate, focused and disciplined we have shorter lists of priority we posses a sense of urgency; and therefore we are empowered to deliver.

request: make us understand your requirement and your strategy and we will make your communication “moments of truth” every time so it touches the customers.

M : +91-9899117435 / +91-9310117438

Fax : +91-11-40578219

Web : www.augustuscommunications.com

Facebook : http://www.facebook.com/media/albums/?id=100000678751227

Email : [email protected], [email protected]

Add : F-633,IInd Floor, 3rd avenue, Behind IGNOU Palam Ext., Sector 7, Dwarka, New Delhi 75.

http://www.augustuscommunications.com/

http://www.facebook.com/media/albums/?id=100000678751227

mailto:[email protected]

mailto:[email protected]


Trivia: Augustus (Latin: IMPERATOR·CAESAR·DIVI·FILIVS·AVGVSTVS. Augustus came to be the first emperor of the Roman Empire. Augustus was declared a god by the Senate, to be worshipped by the Romans. Such was his influence that his names Augustus and Caesar were adopted by every subsequent emperor, and the month was officially renamed August in his honor.Where August signifies grand, majestic, always increasing.

Thank you

http://en.wikipedia.org/wiki/Latin_language

AUGUSTUS COMMUNICATIONS PVT. LTD. Great Communication Through Small Initiatives: D E L I V E R E D !...

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