August 25 PRSA Luncheon presentation by Candy Rice
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Transcript of August 25 PRSA Luncheon presentation by Candy Rice
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Getting through Obstacles, Rejuvenating, Brainstorming, &
Taking your Business Mobile
Presented by Candy Rice
The Collective Savvy
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Savvy = “practical know-how.”
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My Story
Candy Rice Minnesota native. Lived in 9 states in 16 years of marriage (Denver
from 2006-2010). MBA in Leadership, full-time PhD student in
Organizational Leadership. Past professional life: D2 coach, software trainer
for senior citizens, teacher, D3 sport marketing director, photographer
How my business began in 2007: ALO, photographers in Breckenridge, $8K in the hole, Candy Rice Design
Partnership x2, lessons learned: became very identified with my business and saw it fade as my life goals were being realized.
Now: FT Rver (Alaska to Maine and beyond), business is in transition, mobile business lifestyle
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Obstacles in Our Businesses
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“It’s not enough to go through hard times, you have to get
through them!” ~Dr. Tim Rice
Common to most small/medium/large businesses. Solve these and you will find a way to get through nearly any obstacle in your business:
Little to no marketing, and usually no plan.Usually no business plan and trying to be all things to all people.
No delegation, doing too much technician work yourself (The E-Myth, Michael Gerber, technician, manager, entrepreneur)
Little to no emphasis on your story, what makes you unique
Not enough time/energy for personal goalsNo “real” end goal in sight (Greek fisherman)
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What is it that you want from your business and your life? Make sure your goals are not being overlooked as you strive for success!
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Creative Business Brainstorming
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“Enlightened trial and error succeeds over the planning of the
lone genius” ~IDEOWays to be more creative in your business brainstorming:
Large group vs. 2-4 friends or colleaguesInclude an outsider (outside your dept./business)Basic premises--IDEO’s mantra:One conversation at a time.Stay focused on topic.Encourage wild ideas.Defer judgment.Build on the ideas of others.New and Interesting locations, in a car (why this works so well), art gallery, ethnic restaurant, ice cream shop, bookstore
Importance of playfulness and non-judgmentalismExercise: New Uses for Normal Objects
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IDEO shopping cart redesign
What can you redesign/retool in your business to have more fun, be more efficient, and help others? Watch the creative process that produced this cart: http://www.youtube.com/watch?v=M66ZU2PCIcM
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Rejuvenate Your Business
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“It was a door, and I went through it!”
~Temple GrandinEasy ways to get excited about your business again:
Start (or join) a think tank. Brainstorm with someone about your business. Glance over your business plan and quickly rewrite it for the
business you WANT to have. Develop a niche market: people prefer specialists to
generalists. Think of one new incentive to offer to clients (NOT price
reduction). Go to a new type of networking event: meet and listen to
people and how they position themselves, identify what they need help with and offer your services.
Go to a bookstore (or go online), browse through graphic design books: sometimes refreshing your brand, collateral, website, FB page, etc. can rejuvenate your feelings about your business and give you a fresh new outlook.
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Take your Business Mobile
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“Business is not about money. It’s about making dreams come true for others and for
yourself.”~Derek Sivers
As with anything worth having in life, this may require some sacrifices and thoughtful choices in order to achieve:
Communicate with your contacts and clients: tell them your story, they will probably find it fascinating and wish you well! Then continue to communicate!
Stay current with what is happening in the area where most of your clients reside: use news sites, Google alerts, and apps
Pare down to the essential tools: laptops vs. tower PCs, tablets vs. laptops if appropriate, smart phones with great apps (see resources for a list of apps I use)
Consolidate your points of contact Determine what you want most from your mobile lifestyle: money or
freedom Have fun! Stay flexible and loose in your planning, avoid stress from
over-planning. Explore the geographic area you are in: who knows? You might find a new client or even a new niche market!
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Resources
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Books that have changed my mind and life!
The War of Art, by Steven Pressfield Do the Work, by Steven Pressfield The E-Myth Revisited, by Michael Gerber Anything You Want, by Derek Sivers My Exile Lifestyle, by Colin Wright Lateral Thinking, by Edward De Bono 5000 Year Leap, by Cleon Skousen No B.S. Marketing to the Affluent, by Dan Kennedy The Ultimate Sales Letter, by Dan Kennedy Influencer: The Power to Change Anything, by Patterson, Grenny,
Maxfield, McMillan, & Switzler Integrity: The Courage to Meet the Demands of Your Reality, by
Henry Cloud
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Newsletters I actually read!
The Suitcase Entrepreneur, www.womanzworld.com
Brave Girls Club, www.bravegirlsclub.com Jim Palmer, www.thenewsletterguru.com Ali International, www.alibrown.com
Register for my newsletter (back in production this fall): The Savvy: www.thecollectivesavvy.com/savvy
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Thank You!
Have questions? Need help implementing?
I’m happy to help!Contact me at