Augmented Reality For Branded Experiences

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    20-Aug-2015
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    Technology

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Transcript of Augmented Reality For Branded Experiences

  1. 1. Augmented Reality For Branded Experiences
  2. 2.
    • Founded 2001
    • Based in Los Angeles
    • Global Development Partners
    • UI/UX DNA
    HelloWere Zugara
  3. 3. Some of our Augmented Reality clients Retail & Apparel Advergaming Marker / Video Chat
  4. 4. Other clients weve worked with
  5. 5. Our Software
  6. 6. Webcam Social Shopper E-Commerce Visualization Application
  7. 7. Webcam Social Shopper* *Patent Pending
  8. 8. ZugSTAR Augmented Reality Video Chat
  9. 9. *Patent Pending ZugSTAR*
  10. 10. ZugMO Motion Capture Gaming
  11. 11. Demo Online- AT&T World Cup banner ad
  12. 12. Microsoft Kinect Evolution of the NUI The motion gaming revolution is here. Nintendo Wii Sony Move
  13. 13. Zugaras motion capture games Nesquick Factory Game Juicy Juice Fruit Mixer Studio Motion gaming for CPGs Markerless gaming with Mobile integration
  14. 14. * Stats collected over a one month period Nesquik Factory game case study* % of unique visitors that played using Facebook Connect 25% Average time spent on site 3 min 48 sec
  15. 15. Demo Cannonballz!
  16. 16. * Stats collected over an entire year ** This number is in line with what Best Buy saw (78%) when they integrated an AR execution into a Sunday circular Cannonballz! Case study* % of unique visitors that logged into Facebook 14% Average time spent on site 4 min 44 sec % of unique visitors with webcams** 78% % of unique repeat visitors 27%
  17. 17.
    • No Plug-In Zone
    • UI/UX Is Critical
    • Leverage Social Media
    • Make The Experience Fun!
    Best Practices for Branded AR Experiences On The Web
  18. 18.
    • Thank You!
    • Matthew Szymczyk, CEO
    • [email_address]
    • @kobrakai
    • 310-945-4952