Augment your UX/UI Skills - Product Through the Lens of UX Design - 2016
-
Upload
mark-joseph-l-tan -
Category
Design
-
view
135 -
download
5
Transcript of Augment your UX/UI Skills - Product Through the Lens of UX Design - 2016
![Page 1: Augment your UX/UI Skills - Product Through the Lens of UX Design - 2016](https://reader035.fdocuments.net/reader035/viewer/2022062820/58a902161a28ab837c8b6ddf/html5/thumbnails/1.jpg)
Product Through the Lens of UX DesignGear Up for a Product RoleMark Joseph L. TanSr. UX Product Manager, Amazon
![Page 2: Augment your UX/UI Skills - Product Through the Lens of UX Design - 2016](https://reader035.fdocuments.net/reader035/viewer/2022062820/58a902161a28ab837c8b6ddf/html5/thumbnails/2.jpg)
2010
2012
2008
20132015
The Journey
Leadership | Entrepreneurship | Passion | Innovation | Growth
![Page 3: Augment your UX/UI Skills - Product Through the Lens of UX Design - 2016](https://reader035.fdocuments.net/reader035/viewer/2022062820/58a902161a28ab837c8b6ddf/html5/thumbnails/3.jpg)
The Mission: Build Great CX
![Page 4: Augment your UX/UI Skills - Product Through the Lens of UX Design - 2016](https://reader035.fdocuments.net/reader035/viewer/2022062820/58a902161a28ab837c8b6ddf/html5/thumbnails/4.jpg)
Part 1: Let’s Talk About Concepts
![Page 5: Augment your UX/UI Skills - Product Through the Lens of UX Design - 2016](https://reader035.fdocuments.net/reader035/viewer/2022062820/58a902161a28ab837c8b6ddf/html5/thumbnails/5.jpg)
UX is not UI
![Page 6: Augment your UX/UI Skills - Product Through the Lens of UX Design - 2016](https://reader035.fdocuments.net/reader035/viewer/2022062820/58a902161a28ab837c8b6ddf/html5/thumbnails/6.jpg)
PM is not PgM
![Page 7: Augment your UX/UI Skills - Product Through the Lens of UX Design - 2016](https://reader035.fdocuments.net/reader035/viewer/2022062820/58a902161a28ab837c8b6ddf/html5/thumbnails/7.jpg)
PMs are not created equal
![Page 8: Augment your UX/UI Skills - Product Through the Lens of UX Design - 2016](https://reader035.fdocuments.net/reader035/viewer/2022062820/58a902161a28ab837c8b6ddf/html5/thumbnails/8.jpg)
AnalyticsAds
MonetizationPricingSearch
BusinessOperations
User Experience….
![Page 9: Augment your UX/UI Skills - Product Through the Lens of UX Design - 2016](https://reader035.fdocuments.net/reader035/viewer/2022062820/58a902161a28ab837c8b6ddf/html5/thumbnails/9.jpg)
UX PMs are not created equal either
![Page 10: Augment your UX/UI Skills - Product Through the Lens of UX Design - 2016](https://reader035.fdocuments.net/reader035/viewer/2022062820/58a902161a28ab837c8b6ddf/html5/thumbnails/10.jpg)
Part 2: Let’s Talk About the Process
![Page 11: Augment your UX/UI Skills - Product Through the Lens of UX Design - 2016](https://reader035.fdocuments.net/reader035/viewer/2022062820/58a902161a28ab837c8b6ddf/html5/thumbnails/11.jpg)
I don’t know exactly how much my games are worth, so I usually I go to stores ‘cos I can trade and buy new games in one go.
I can bring ‘em all and have the store figure it out. I get the quote and instant credit, walk away with new titles. Swag!
“”
Through the Lens of UX PM
- OptimusPrimeNow, Gamer
![Page 12: Augment your UX/UI Skills - Product Through the Lens of UX Design - 2016](https://reader035.fdocuments.net/reader035/viewer/2022062820/58a902161a28ab837c8b6ddf/html5/thumbnails/12.jpg)
The Idea: Make it fast and easy for gamers to buy and trade titles
![Page 13: Augment your UX/UI Skills - Product Through the Lens of UX Design - 2016](https://reader035.fdocuments.net/reader035/viewer/2022062820/58a902161a28ab837c8b6ddf/html5/thumbnails/13.jpg)
The Process: UX Product Manager
AnalyticsAds
MonetizationPricingSearch
BusinessOperations
User Experience….
![Page 14: Augment your UX/UI Skills - Product Through the Lens of UX Design - 2016](https://reader035.fdocuments.net/reader035/viewer/2022062820/58a902161a28ab837c8b6ddf/html5/thumbnails/14.jpg)
The Process: Step 1 – Product Ideation
AnalyticsAds
MonetizationPricingSearch
BusinessOperations
User Experience….
What’s the customer value?What problem are we solving?What’s the business impact? ($ and #)What are the primary use cases?When’s the target launch?What categories?Which market?How do you define success?How are we measuring success?
![Page 15: Augment your UX/UI Skills - Product Through the Lens of UX Design - 2016](https://reader035.fdocuments.net/reader035/viewer/2022062820/58a902161a28ab837c8b6ddf/html5/thumbnails/15.jpg)
The Process: Step 2 – UX Requirements
AnalyticsAds
MonetizationPricingSearch
BusinessOperations
User Experience….
What’s the overall CX workflow?What’s the ingress point?What platform (OS and version)?What CX components are impacted?What will be the front-end design?What’s the customer communication?What email and mobile clients?What’s the input - text, image, search?What’s the output - widget, banners?
![Page 16: Augment your UX/UI Skills - Product Through the Lens of UX Design - 2016](https://reader035.fdocuments.net/reader035/viewer/2022062820/58a902161a28ab837c8b6ddf/html5/thumbnails/16.jpg)
Credit: Impatient Designer
Playing the Orchestra: UX Product Manager
![Page 17: Augment your UX/UI Skills - Product Through the Lens of UX Design - 2016](https://reader035.fdocuments.net/reader035/viewer/2022062820/58a902161a28ab837c8b6ddf/html5/thumbnails/17.jpg)
The Process: Step 3 – UX Implementation
AnalyticsAds
MonetizationPricingSearch
BusinessOperations
User Experience….
Built for scale and latency?How are we storing the customer data?Which API services are we using?When are we triggering communication?Do we need to rely on heavy caching?Authenticated or recognized users?Accessibility features compliant?Cross-platform ready?
![Page 18: Augment your UX/UI Skills - Product Through the Lens of UX Design - 2016](https://reader035.fdocuments.net/reader035/viewer/2022062820/58a902161a28ab837c8b6ddf/html5/thumbnails/18.jpg)
The Process: Step 4 – UX Testing
AnalyticsAds
MonetizationPricingSearch
BusinessOperations
User Experience….
How many treatments?Test detail page language?Test FAQ and help sections?Are we using different banners?How are we measuring funnel conversion?
![Page 19: Augment your UX/UI Skills - Product Through the Lens of UX Design - 2016](https://reader035.fdocuments.net/reader035/viewer/2022062820/58a902161a28ab837c8b6ddf/html5/thumbnails/19.jpg)
The Process: Step 5 – UX Launch
AnalyticsAds
MonetizationPricingSearch
BusinessOperations
User Experience….
How are you dialing-up?Is everything rendering properly?Quantity and qualitative results?Communication triggered on time?No latency and capacity issues?
![Page 20: Augment your UX/UI Skills - Product Through the Lens of UX Design - 2016](https://reader035.fdocuments.net/reader035/viewer/2022062820/58a902161a28ab837c8b6ddf/html5/thumbnails/20.jpg)
The Process: UX Product Manager
AnalyticsAds
MonetizationPricingSearch
BusinessOperations
User Experience….
![Page 21: Augment your UX/UI Skills - Product Through the Lens of UX Design - 2016](https://reader035.fdocuments.net/reader035/viewer/2022062820/58a902161a28ab837c8b6ddf/html5/thumbnails/21.jpg)
Part 3: Let’s Talk About the Product
![Page 22: Augment your UX/UI Skills - Product Through the Lens of UX Design - 2016](https://reader035.fdocuments.net/reader035/viewer/2022062820/58a902161a28ab837c8b6ddf/html5/thumbnails/22.jpg)
I don’t know exactly how much my games are worth, so I usually I go to stores ‘cos I can trade and buy new games in one go.
I can bring ‘em all and have the store figure it out. I get the quote and instant credit, walk away with new titles. Swag!
“”
Through the Lens of UX PM
- OptimusPrimeNow, Gamer
![Page 23: Augment your UX/UI Skills - Product Through the Lens of UX Design - 2016](https://reader035.fdocuments.net/reader035/viewer/2022062820/58a902161a28ab837c8b6ddf/html5/thumbnails/23.jpg)
The Product: Make it fast and easy for gamers to buy and trade titles
![Page 24: Augment your UX/UI Skills - Product Through the Lens of UX Design - 2016](https://reader035.fdocuments.net/reader035/viewer/2022062820/58a902161a28ab837c8b6ddf/html5/thumbnails/24.jpg)
The Product: Find out how much your stuff is worth
H e l l o , C h a n c eY o u r A c c o u n t
![Page 25: Augment your UX/UI Skills - Product Through the Lens of UX Design - 2016](https://reader035.fdocuments.net/reader035/viewer/2022062820/58a902161a28ab837c8b6ddf/html5/thumbnails/25.jpg)
The Product: Buy the next game
$57.40$0.00
$57.40$5.51
$62.91- $62.91
Items:Shipping & handling Total before tax:Estimated tax to be collected: Total: Gift Card
Order total: $0.00
$323.15 gift card balance
Order total $0.00
![Page 26: Augment your UX/UI Skills - Product Through the Lens of UX Design - 2016](https://reader035.fdocuments.net/reader035/viewer/2022062820/58a902161a28ab837c8b6ddf/html5/thumbnails/26.jpg)
The Measure: Customer and $$$ increase
![Page 27: Augment your UX/UI Skills - Product Through the Lens of UX Design - 2016](https://reader035.fdocuments.net/reader035/viewer/2022062820/58a902161a28ab837c8b6ddf/html5/thumbnails/27.jpg)
Finally - Let’s Gear Up
![Page 28: Augment your UX/UI Skills - Product Through the Lens of UX Design - 2016](https://reader035.fdocuments.net/reader035/viewer/2022062820/58a902161a28ab837c8b6ddf/html5/thumbnails/28.jpg)
![Page 29: Augment your UX/UI Skills - Product Through the Lens of UX Design - 2016](https://reader035.fdocuments.net/reader035/viewer/2022062820/58a902161a28ab837c8b6ddf/html5/thumbnails/29.jpg)
Working Backwards
![Page 30: Augment your UX/UI Skills - Product Through the Lens of UX Design - 2016](https://reader035.fdocuments.net/reader035/viewer/2022062820/58a902161a28ab837c8b6ddf/html5/thumbnails/30.jpg)
![Page 31: Augment your UX/UI Skills - Product Through the Lens of UX Design - 2016](https://reader035.fdocuments.net/reader035/viewer/2022062820/58a902161a28ab837c8b6ddf/html5/thumbnails/31.jpg)
Finally, I don’t have to go to the store and can just do it while sitting on my couch. I get the quote and instant credit, wait for the games to come to me. Swag!
“ ”
Through the Lens of UX PM
![Page 32: Augment your UX/UI Skills - Product Through the Lens of UX Design - 2016](https://reader035.fdocuments.net/reader035/viewer/2022062820/58a902161a28ab837c8b6ddf/html5/thumbnails/32.jpg)
Questions?LinkedIn: @markjosephtanLuminated Career Consulting – Be Part of Our Team!
![Page 33: Augment your UX/UI Skills - Product Through the Lens of UX Design - 2016](https://reader035.fdocuments.net/reader035/viewer/2022062820/58a902161a28ab837c8b6ddf/html5/thumbnails/33.jpg)
Noun ProjectPencil Created by Marie Van den Broeck
mantisshrimpdesignAnton Gajdosik
RflorJoey Olson
GRaeme FordCreative Stall
Gregor Cresnarlast spark
YuguDesignBatman vs Superman by Xionice
Arthur ShlainBrennan Novak
Simple IconsHysen DroguBlaise Sewell
Simon StellwagBlake Kathryn
Yamini ALhuwaliaNicolas VicentGabor FulopOliviu Stoian
John HartAtes Aydinel
Vandita MalhodraLeandro Massai
Credits – Noun Project Icons