AUG-0796 Standards Final 2 - Augustana Collegeaugustana.net/Documents/Standards_shortVersion.pdf ·...

1

welcomeIntroduction This booklet presents a comprehensive system to guide the verbal and visual expression of

Augustana College. These guidelines were developed as part of Augustana's Integrated Marketing Communi-

cations Plan in support of Authentically Augustana: A Strategic Plan for a Premier Liberal Arts College.

8

Primary brandmark

9

This is the primary brandmark for use on stationery, printed communications and the website. When using the brandmark, avoid reproduction at less than 1.75 inches wide.

1.75"

10

Secondary brandmark

11

This is the secondary form of the brandmark and is to be used only in special circumstances. Use on vertical banners or materials directed to an international audience. Avoid reproduction at less than 1 inch wide.

1"

12

To maintain the authenticity of the brandmark, do not crowd with visual elements or type. Keep a minimum clearspace around the logo of one times the x-height of the brandmark. Do not use images such as domes, bell towers, etc. in direct relationship to the brandmark.

x

Clearspace

13

Brandmark placement for communication materials should be on the right side of the page, and preferably in the upper or lower third of that page. In cases when the secondary brandmark is used on a publication, the words "Augustana College" must appear elsewhere on the page.

Augustana College

639 38th StreetRock Island, Illinois 61201-2296

Brandmark placement

18

abcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ123456789





Din Light with Alternate Figures

Din Light Italic with Alternate Figures

Din Regular with Alternate Figures

Din Regular Italic with Alternate Figures

Din Medium with Alternate Figures

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Din Medium Italic with Alternate Figures

Din Bold with Alternate Figures

Din Bold Italic with Alternate Figures

Din Black with Alternate Figures

Din Black Italic with Alternate Figures

20





Bembo Regular with Oldstyle Figures

Bembo Small Caps with Oldstyle Figures

Bembo Italic with Oldstyle Figures

Bembo Semibold with Oldstyle Figures

21





Bembo Semibold Italic with Oldstyle Figures

Bembo Bold with Oldstyle Figures

Bembo Bold Italic with Oldstyle Figures

Bembo Extra Bold with Oldstyle Figures

32

Core Gold Pantone 108 Core Gold Pantone 109 Core Blue Pantone 288 Core Blue Pantone 285

Core Blue Pantone® 288 Core Blue Pantone 285 Core Gold Pantone 109 Core Gold Pantone 108

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Pantone 276100c/100m/0y/60kHex 21204C

Pantone warm red 0c/75m/90y/0kHex D27047

Pantone Black0c/0m/0y/100k

Pantone 405 0c/10m/30y/70kHex 6F6A57

Pantone 400 0c/3m/5y/15kHex D6D0CD

Pantone 8003 metallic

Pantone 288100c/70m/0y/25kHex 32558A

Pantone 28590c/40m/0y/0kHex 528CC7

Pantone 2915 60c/7m/0y/0kHex 8BBCE4

Pantone 315100c/0m/10y/40kHex 1682A3

Pantone 362 70c/0m/100y/10kHex 7DAE56

Pantone 58325c/0m/100y/20kHex AFBB44

Pantone 58610c/0m/50y/0kHex DCE7A2

Pantone 1090c/10m/100y/0kHex F4DC35

Pantone 108 0c/5m/95y/0kHex F7E53F

Pantone 6070c/0m/18y/1kHex FDFAD5

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January 16, 2006

Mr. John Smith1212 State StreetCity, State 54321

Dear Mr. Smith:

Obore min et, quat landipit duis nonseniat lan vero voloreet autpat ullan utat aliquam, commolore velit accum zzriurem ipis aliquatum endre ut adionsed er sum nislit exeros dolobor aliquis dolortinim incilit wisi irilla corem incincil dolor iuscidunt lorerit nibh euiscipit loreet.


p 309.794.7341 800.798.8100f 309.794.8797

Office of Admissions

augustana.edu

38


p 309.794.7341 800.798.8100f 309.794.8797


augustana.edu


639 38th StreetRock Island, Illinois61201-2296

Jane AndersonAdmissions Counselor Office of Admissions


augustana.edu

p 309.794.7658 800.789.8100f 309.794.3461

[email protected]

Stationery system

39

This example should be followed for all college depart-ments except athletics, which has its own identity system. The department name should be set in Din Bold 10 point. The name aligns left with the address block and is not to exceed the right margin of the web address.

p 309.794.7202 800.789.8100f 309.794.3461

Sociology, Anthropology and Social Welfare

augustana.edu

1.6875"

4.5" 0.75"


Department letterhead

40


augustana.edu

All correspondence should be typed in Bembo Regular 11 point with 14 points of line spacing. Use Garamond Regular only if Bembo is not available. All letters should adhere to business letter-writing standards and include date, inside address, salutation, body, closing signature, name and position. Do not add images or clip art to letters. Do not use double spaces after periods.

2.5"

0.75"

1" 0.5"

2.5"

1" 0.5"

0.75"


Typing templates

p 309.794.7341 800.798.8100f 309.794.8797

January 16, 2006


Dear Mr. Smith:

Obore min et, quat landipit duis nonseniat lan vero voloreet autpat ullan utat aliquam, commolore velit accum nibh zzriurem ipis aliquatum endre ut adionsed er sum nislit exeros dolobor aliquis dolortinim incilit wisi irilla corem incincil dolor iuscidunt lorerit nibh euiscipit loreet.

Olesto eugiamet lam duipit vullamet essequates feum duiscil ea consecte modigni amconse molor acilisi ex enit ing et, quatem ad tie dio et lore do doloret euis nosto dolenim digna con henisl ea dolese quis non senim irilla corem incincil dolor iuscidunt lorerit nibh euiscipit ex loreet aliquatums an ullaore et vero digna faccum zzriure cor alit aut landrem vent aliquis at. Ure magniamet ad erotio nsequat. Sed ea facil.

Quipit vullaor in henismolore feugiat ven lore delnail inci tet am vullaor eriliquis nosti modit lam, sum num ex ea facip endre ming eugiamet, si bla feui blan hendigna facin ea endre con velisisit inis nis autpat venis enisit ad min vel illandigna nosto feugiametue venis aut adip er suscil iuscil tat. Isi blaore tio do dolore dui ex enissent vullan-drer delesequat, vero odolorper sim digniat dolortie com dolore ditit iliscipit tis acilit veros nullute ex, conulla feumsan henim an vulla con modit velis autpatue modiam tat zrilissisi etummy num adiatet. Olesto ea eugiamet lam duipit vullamet essequate feum duiscil ea consecte modigni endre amconse molor acilisi enit ing, quatem ad tie dio et lore doloret euis nosto dolenim.

Sum zzriustio dolore dipsusci bla velis conummy nibh erostrud con euiscipit euis aliquipisl illummy et nosto odolor loreet, quatummod tet venim in hendip aliquat. Im eugait augue facilit volese dolor iriure vent lamet, volutet am zzrilissisi etummy num adiatet, evolutatete inibh erci leullit facilla faccummy nim ipit, commy tet nim illandrem inis adipsustrud ex enta doluptat ing facipit alis nonsequat.

Sincerely,

Jane AndersonOffice of Admissions

Quipit vullaor in henismolore feugiat ven lore delnail inci tet am vullaor eriliquis nosti modit lam, sum num ex ea facip endre ming eugiamet, si bla feui blan hendigna facin ea endre con velisisit inis nis autpat venis enisit ad min vel illandigna nosto feugiametue venis aut adip er suscil iuscil tat. Isi blaore tio do dolore dui ex enissent vullandrer delesequat, vero odolorper sim digniat dolortie com dolore ditit iliscipit tis acilit veros nullute ex et, conulla feumsan henim a vulla con modit velis autpatue modiam tat zrilissisi etummy num adiatet. Olesto ea eugiamet lam duipit vullamet essequate feum duiscil ea consecte modigni endre amconse molor acilisi enit ing, quatem ad tie dio et lore doloret euis nosto dolenim.

Sum zzriustio dolore dipsusci bla conummy nibh erostrud con euiscipit euis aliquipisl illummy et nosto odolor loreet, quatummod tet venim in hendip aliquat. Im eugait augue facilit volese dolor iriure vent lamet, volutet am zzrilissisi etummy num adiatet, evolutatete inibh erci leullit facilla faccummy nim ipit.

Reet volobore magna aliquat. Ut nibh erit nibh ea feuguerit nulluptat aci blandiametue consed dignim nisi blaor adiam vendre consed del iurem ipit irit dipit nit veleniat. Ut la augiat, quissequis doloreet num venim irilla feu feu feu feummy nullan vulla faccum et lan ercipsum vendre commy nosto exer sum velit alisci tie do odit amcor accummy nulputpat incil iusto eugait nos ad tin ex euis exer sum ad te ex ea feuguero dolenim ing et wisl ing erosto elisit lam, consectem nulla aliquam iriusto odolore venim ex essequam eu feumsan el ex euis dui esequis ad te commy nullut lan estisi esed eu faccumsan henim in erit prat. Ut lore volorem dolorerat.

Iscinim at nullaore feugait lummodi psusto od magna adionsequip er alisim nonse magnim iureet, consequat nos ad dolor ilit landipit at, consequat nissequisis alit wis at praessim adiat, sequi ea corem iusto dit non utat nulla adip ero endreet veliquat nulputp atisit loborpe rcipsum quat, commod minim vero ero delendre consenim zzrit erit ulla facil dolore volore commolor summy nostrud tat, si eril exercilit, consectem ilis num dit, commy nulla.Obore min et, quat landipit duis nonseniat lan vero voloreet autpat ullan utat aliquam, commolore velit accum zzriurem ipis aliquatum endre ut adionsed er sum nislit exeros dolobor aliquis dolortinim incilit wisi irilla corem incincil dolor iuscidunt lorerit nibh euiscipit loreet.

Olesto eugiamet lam duipit vullamet essequates feum duiscil ea consecte modigni amconse molor acilisi ex enit ing et, quatem ad tie dio et lore do doloret euis nosto dolenim digna con henisl ea dolese quis non senim irilla corem incincil dolor iuscidunt lorerit nibh euiscipit ex loreet aliquatums an ullaore et vero digna faccum zzriure cor alit aut landrem vent aliquis at. Ure magniamet ad erotio nsequat. Sed ea facil.

Sincerely,

Jane AndersonOffice of Admissions

41

This example should be followed for personalized monarch-size letterhead. The name and title should be set in Din Bold 9 point. The name aligns left with the address block and is not to exceed the right-hand margin.

All correspondence should be typed in Bembo Regular 11 point with 14 points of line spacing. Use Garamond Regular only if Bembo is not available.

0.5"1"

2.25"

0.75"


p 309.794.7341 800.798.8100f 309.794.8797

January 16, 2006


Dear Mr. Smith:

Obore min et, quat landipit duis vel nonseniate lan voloreet autpat ullan utat do aliquam, com molore te velit accum tio zzriurem ipis aliquatum. In ut adionsed sum nis exeros dolobor aliquis dolortinim incilit wisi irilla coremn incincil dolor iuscidunt tat lorerit nibh euiscipit vent doluptat blaore tio do dolore dui ex enissent vullandre loreet.

Quipit vullaor in henismolore feugiat vent lore delnail inci tet am vullaor er iliquis nosti modit lam, sum nis num ex nim facip endre ming eugiamet. Euiscipit feui blan ut hendigna facin endre con velisisit ex inis il nis autpat venis enisit min vel illandigna nosto feugiametue venis aut adip er suscil iusci tat. Isi blaore tio do dolore dui ex enissent vullandre delesequat.

Vero odolorper sim digniat dolortie com nim dolore ditit iliscipit ate tis acilit veros nullute ex et, conulla feumsan henim vulla con. Modit velis autpatue modiam zzrilissisi etummy num adiatet leullit facilla faccummy nim ipit.

Sum zzriustio dolore dipsusci bla conummy nibh facipit erostrud con euiscipit alis aliquipis utat illummy nosto odolor eloreet, quatummod tet venim in hendip ea aliquat. Im eugait augue facilit volese dolor il iriure vent lamet, volutet am zzrilissisi etummy num adiatet, et evolutatete et inibh erci leullit facilla del faccummy nim ipit, commy nim illandrem inis ex adipsutrud enta doluptat ing facipit alis nonsequat.

Sincerely,

Dr. Jane AndersonDean of the College

augustana.edu

Dr. Jane Anderson, Dean of the College

Monarch letterhead

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Name and titles may not exceed five lines. Space has been provided for two phone numbers (direct and toll-free), cell phone and fax numbers. Text is not to exceed the right-hand margin of 3/16 inch.

Name and titles are not to exceed 5 lines

3/16"


augustana.edu

p 309.794.7202 800.789.8100c 309.794.1234f 309.794.3461

[email protected]

Business card

John Smith, PhD Associate Professor, Communication Sciences and DisordersCenter for Communicative DisordersText for Reference Only

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Addresses should be typed in Bembo Regular 11 point with 14 points of line spacing. Use Garamond Regular only if Bembo is not available.




4.25"

2.25"

Business envelope

AUG-0796 Standards Final 2 - Augustana Collegeaugustana.net/Documents/Standards_shortVersion.pdf ·...

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