Audrey Kabla 2017 introduction for the US market

7
«There, all there is harmony & beauty, luxury, calm and delight. » Charles Baudelaire

Transcript of Audrey Kabla 2017 introduction for the US market

Page 1: Audrey Kabla  2017 introduction for the US market

«There, all there is harmony & beauty, luxury, calm and delight. »

Charles Baudelaire

Page 2: Audrey Kabla  2017 introduction for the US market

Audrey Kabla is a Luxury Brands’ specialist.

 Here are the major points of her career:

In December 2017, she becomes co-managing Director of “club Luxe” at l’ADETEM – first & oldest marketing association in France.November 23rd of 2017, her first book is introduced with

KAWA Publishing House. It is called “Marque & Luxe” expliqué à mon boss. http://www.audreykabla.com/fr/livre/marque-et-luxe/Since February 2011, Audrey handles the blog of

Epykomène, a blog about Luxury & premium concepts worldwide as well as innovative Brand strategies. The blog is reaching an average of 10000 pages viewed monthly and more than 55000 followers on social media.In December 2010, Audrey launched Epykomène. With over

40 clients in the past 6 years, the agency has become a landmark in Brand emotional strategy, trainings & recommendations in the Luxury sector.Audrey also appreciates teaching as a professor, a lecturer

& a Jury member in France, in Europe & the US. Since 2013, she is the Director of the Luxury Master of Sup de Pub, Groupe INSEEC (largest graduate/post graduate school in France).

To know more about her:She was a collaborator withing several Luxury houses for

over 6 years in the couture, watchmaking & hospitality fields before becoming an entrepreneur.She is definitely planning on having an American version of

her first book as well as writing a new one.She is dreaming of authentic & challenging “Luxury”

adventures in the United States. This is why she is contacting you.

You are more than welcome to visit her LinkedIn account, ranked in the tfirst top of her field.

Page 3: Audrey Kabla  2017 introduction for the US market

Among her clients & past experiences…

House of Luxury marketing & French know-how

Page 4: Audrey Kabla  2017 introduction for the US market

Audrey Kabla is Director of the Luxury marketing &

communication Master.

Audrey has been teaching for the past 6 years in the most famous & successful Masters & MBA of Luxury marketing in the city of Luxury… Paris. She punctually gives lectures, participate to panels & jurys in France, Europe & the US. Since 2011, she has trained more than 3000 professionals & students worldwide.

Page 5: Audrey Kabla  2017 introduction for the US market

Collaboration with Luxury Houses (panel, visits& conferences)

House of Luxury marketing and french know-how worldwilde

Grand Palais – ParisOpéra Garnier

HermesChâteau de Versailles

Musee d’OrsayMusée du Louvre et des Arts Décoratifs

Fondation Pierre Bergé - YSLMeurice

Plaza AthénéeBristol HotelBaselworldJCK Show

Belles MontresLa Biennale

FIACWho’s Next

TranoiEspace Louis Vuitton

Fondation CartierRichard Mille

HYTDe LaCour

Girard Perregaux

Page 6: Audrey Kabla  2017 introduction for the US market

Expert of the emotional strategy of Luxury Brands

Courses & In-house trainingsThe YUXA, Luxury Brands “Namasté”Luxury Brand strategy Luxury Brand managementLuxury marketing strategiesBrand image & E-reputation Luxury Brands romance & storytelling Watchmaking: technics & vocabularyLuxury Hotels & servicesLuxury EntrepreneurshipThe art of written communication in LuxuryLuxury codes: the art of living, the art of being, the art of

behaving Luxury & fashion trends in Paris

House of Luxury marketing and french know-how worldwilde

Strategic & operational advising Brand identity focusing – YUXA creator – YOGA for Luxury BrandsBrand Bible®Luxury marketing mix & strategic planning

Luxury Brand (re)birthHigh-end positioningLuxury Brands & product diversificationHuman centric, superheros & client « enchantment »From Brand awareness to “iconism” (loyalty)

Page 7: Audrey Kabla  2017 introduction for the US market

”Marque & Luxe” expliqué à mon boss

To contact Audrey KablaTel : +33 (0) 6 09496071 I Email : [email protected]

Epykomène Agency I 25 rue de Ponthieu 75008 Paris, France

Websites: www.epykomene.com I www.audreykabla.com Blog: http://epykomene.com/epyblog

@epykomene