Auditing an Existing Site Elements
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Auditing an Existing Site Elements No Pain No Gain Prepared by: Shankar
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Transcript of Auditing an Existing Site Elements
Auditing an Existing Site
ElementsNo Pain No Gain
Prepared by: Shankar
About MeSHANKARSOMA
DIGITAL MARKETING CONSULTANT FOR
MARKETING AGENCY SPECIALIZING IN
MEDIA STRATEGIES.
10+ YEARS EXPERIENCE IN AMERICAN,
EUROPE, AUSTRALIAN AND INDIAN SEO
PROJECTS
PRIMARY GOAL TO HELP SMBS,
STARTUPS, ENTERPRISE LEVELS AND
NON-PROFITS WITH BRANDING, THEIR
ORGANIC PRESENCE, & UNDERSTANDING
HOW TO MARKET THEMSELVES ONLINE.
LET’S DO
Audits are an investment, not a simple cost!
Types of Site Audits
Site Health Audits Red Flag Audits Competitive Site Audits Conversion Optimization Audits Negative SEO or Attacked Site Audits Penalty and Recovery Audits Security Audits
Human-Run Audits
Ground Work
It all starts with the onboard processing Focus on the issue while consolidating with customers Work history of previous agencies Checkout the mess which you are going to UNDO? Are you getting the support? Watch out the development cycle work Are you able to get the access for Web masters, Analytics & other accounts?
Audit Elements
Have a checklist prior to start Have a organic data from customer Analytics, Web Masters, etc…. Brand Terms, Phrases add them to bucket list. Quick review & Cleanup process? Get more details like Crawl, Duplicate, Canonical, Technical Issues
Foundation
Your Portal is a Strong Foundation for Digital Marketing/SEO efforts to get succeed. A SEO audit is the 1st step in executing the SEO Strategy
Usability
Bad Website Usability
Bad Website Usability
Good Website Usability
Good Website Usability
Accessibility
SE Health Check
Keyword Health Check!
Keyword Cannibalization
Keyword Cannibalization is the act of confusing search engines with multiple pages targeting the same keyword.
Sometimes webmasters do this intentionally and sometimes it happens unintentionally. But most of the times webmasters are unaware of this issue happening with them.
Keyword cannibalization is and occurs when there are more than one posts/pages targeting same keyword or keyphrase
Duplicate Content
Check URL
Sitemaps & robots.txt
Redirect
Internal Linking
Unwanted Subdomains
Demographic/Geo location
External Linking
Page Load Time
Image ALT Tags
Architecture
Good Architecture can make difference in a website that performs strongly vs performing OK Types
5Ws
Content Performance
TOOOOOOOOOLS!
NOW!
Create a Strong Roadmap for Implementation
Have questions?
Thanks!
@seoshankar
gplus.to/shankarsoma
