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Audio Wire Incorporat ed Improving the online experience Head of Design: Nicole Hermans Online Sales Analyst: Aniek Wiegers 10 – 01 – 2012 1
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Audio Wire Incorporated
Improving the online experience
Head of Design: Nicole HermansOnline Sales Analyst: Aniek Wiegers
10 – 01 – 2012
2
CONTENTS
Sales conversion analysis
Customer survey
Recommendations and solutions
New web design
3
SALES CONVERSION RATES
17%
11%
49%
23%
online sales for returning customers
online sales for one-off customers
user abandonment dur-ing registration or pur-chase process
users browsing only
4
SALES CONVERSION RATES
39%
31%
7%
23%
online sales for returning customers
online sales for one-off customers
user abandonment during registration or purchase process
users browsing only
5
EXPECTED RESULTS AUDIO WIRE
2011 2012 2013 20140
10
20
30
40
50
60
70
80
90
Profit margin
Year
Perc
en
tag
e
6
CUSTOMER SURVEY
Usability
Navigation
Content
Copy-writing
7
RECOMMENDATIONS AND SOLUTIONS
Simplify layout
Reduce picture size
More and better product information
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RECOMMENDATIONS AND SOLUTIONS
Minimise number of clicks
Implement shopping cart
Improve checkout process
NEW WEBDESIGN
10
CONCLUSION
Sales conversion analysis Expected results in the future
Customers Survey Usability, navigation, content and coppy-writing
Recommendations and Solutions
New Webdesign
Thank you for your attention
Online Experience767 5th Avenue
New York, NY 20048United States of America
(212) 336-1440 [email protected]
www.online-experience.com
If there are any remaining questions:
