AudioPro headset
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# ISSUE-E 06/2012incomingnewsCELLULAR ITALIA S.P.A.
A revolution in the Voice and Music area!
featuring
amazing sound experience by
NEW SOLUTIONS FOR NEW USERSConstant increase of
Smartphones diff usion.
The new functions of smartphonesNAVIGATING
COMMUNICATING ONLINE (SOCIAL NETWORKS)GAMING
LISTENING TO MUSIC
New usersTHE NEXT GENERATION OF PHONE USE
New expectations for accessoriesSOLUTIONS THAT SUPPORT THE
AUDIO-VIDEO FEATURES OF SMARTPHONESINNOVATIVE SOLUTIONS
DIFFERENT SOLUTIONS FORDIFFERENT TARGET GROUPS
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Smartphones are thenew way of listeningto music in motion!
A NEW VOICE & MUSIC PRODUCT LINE
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amazing sound experience by
BASIC USERSOver 40
Use of mobile phoneto call and to text
Looking for:basic headsets
mostly for in-car use.
Requires:assured compatibility
DIGITAL USERS15-35 anni
Advanced use of smartphones forlistening to music, surfi ng the Web,
downloading Apps and watching movies
Looking for:advanced headphones/
headsets off ering maximum compatibility with the
multimedia features of their smartphones.
Requires:great style and design
NET WORKERS30-50 anni
Advanced/business use of smartphones for calling, writing and receiving emails,
GPS navigating and listening to music
GFK/EURISKO - may 2012
Looking for:headphones/headsets
for mostly professional useof their smartphone
Requires:quality and modern features
NET WORKERS
Functionality and practicality High-quality sound and great design
DIGITAL USERS
BASIC USERS
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1 brand 5 product families 15 items
Solutions that fully meet the needs of today’snew consumers.
AUDIOPRO PRODUCT LINE
EVOLUTIONand PERFORMANCES
Bluetooth headphones and speakers
SELF-EXPRESSIONand PERSONALITY
Stereo headphones
FREEDOMStereo earphones
MOSQUITOevery-wearing EARphones with microphone
In-ear HI-FI stereo earphones with fl at tangle-proof cable, built-in microphone and answer button.The ear-fi t ergonomic design adapts perfectly to the shape of the ear for maximum stability, great comfort and clean, crisp sound.
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COMPATIBLE WITH
Mac / MacBook
iPhone
Smartphones
iPod
CD Players
iPad
Tablets
MP3 Players
DVD Players
Jack adapter for Nokia, Sony-Ericsson and Samsung included
FREEDOM
SELF-EXPRESSIONand PERSONALITY
EVOLUTIONand PERFORMANCES
APMOSQUITO1In-ear hi-fi stereoearphonesCOL. Black - Dark Grey
APMOSQUITO4In-ear hi-fi stereoearphonesCOL. Black - PURPLE
APMOSQUITO2In-ear hi-fi stereoearphonesCOL. Black - WHITE
APMOSQUITO5In-ear hi-fi stereoearphonesCOL. Black - GREEN
APMOSQUITO3In-ear hi-fi stereoearphonesCOL. Black - RED
APMOSQUITO6In-ear hi-fi stereoearphonesCOL. Black - BLUE
Jack adapter for Nokia, Sony-Ericsson and Samsung included
Jack adapter for Nokia, Sony-Ericsson and Samsung included
BEEultra-LIGHT headphones with microphone
Ultra-light Hi-Fi headphones with built-in microphone and answer button. The fl exibility of an adjusta-ble arch and the softness of a foam covering make these headphones easy and comfortable to wear, and exceptionally light, too. And, the over-the-ear speaker enhances listening quality and comfort.The earphones fold to reduce external dimensions and make the headphones easy to carry.
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COMPATIBLE WITH
Mac / MacBook
iPhone
Smartphones
iPod
CD Players
iPad
Tablets
MP3 Players
DVD Players
APBEE2Folding, ultralighthi-fi stereo headphonesCOL. WHITE
APBEE4Folding, ultralighthi-fi stereo headphonesCOL. GREEN
exceptionally light, too. And, the over-the-ear speaker enhances listening quality and comfort.The earphones fold to reduce external dimensions and make the headphones easy to carry.
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exceptionally light, too. And, the over-the-ear speaker enhances listening quality and comfort. to reduce external dimensions and make the headphones easy to carry.
APBEE2Folding, ultralighthi-fi stereo headphones
APBEE4Folding, ultralighthi-fi stereo headphonesCOL. GREEN
hi-fi stereo headphonesCOL. WHITE
FREEDOM
SELF-EXPRESSIONand PERSONALITY
EVOLUTIONand PERFORMANCES
APBEE3Folding, ultralighthi-fi stereo headphonesCOL. PURPLE
APBEE1Folding, ultralighthi-fi stereo headphonesCOL. Black
Jack adapter for Nokia, Sony-Ericsson and Samsung included
Jack adapter for Nokia, Sony-Ericsson and Samsung included
bumblebeeultra-experience headphones with microphone
Padded hi-fi stereo headphones with built-in microphone and answer button. Padded insulation and articulated earphones provide superior audio performance and a great listening experience, even in the noisiest urban areas. With their built-in microphone with answer button, these headpho-nes are perfect for taking full advantage of the technology in smartphones of the latest generation.
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COMPATIBLE WITH
Mac / MacBook
iPhone
Smartphones
iPod
CD Players
iPad
Tablets
MP3 Players
DVD Players
APBUMBLEBEE1Padded hi-fi stereo headphonesCOL. Black - Black
APBUMBLEBEE2Padded hi-fi stereo headphonesCOL. Black - WHITE
APBUMBLEBEE3Padded hi-fi stereo headphonesCOL. Black - RED
nes are perfect for taking full advantage of the technology in smartphones of the latest generation.
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APBUMBLEBEE1Padded hi-fi stereo headphonesCOL. Black - Black
APBUMBLEBEE2Padded hi-fi stereo headphonesCOL. Black - WHITE
APBUMBLEBEE3Padded hi-fi stereo headphones
FREEDOM
SELF-EXPRESSIONand PERSONALITY
EVOLUTIONand PERFORMANCES
FLYWIRELESS PLAY & SPEAK headphones with mic.
Hi-Fi stereo headphones with Bluetooth® wireless technology. With its Bluetooth® technology, remote control of audio/video functions and built-in microphone, FLY headphones are the most advanced solution for smartphones, tablets and computers. They are ideal for Hi-Fi music reproduc-tion, viewing multimedia content, and making telephone calls and video calls.
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COMPATIBLE WITH
iPhone
Smartphones
iPad
Tablets
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Mac / MacBook / Desktop / Laptop
FREEDOM
SELF-EXPRESSIONand PERSONALITY
EVOLUTIONand PERFORMANCES
APFLYBluetooth hi-fi stereo headphonesCOL. Black
SCRABBLEwireless play & speak SPEAKERPHONE WITH MIC.
Amplifi ed Bluetooth® wireless speaker with speakerphone. SCRABBLE’s wireless connection of-fers maximum freedom, since you can use your smartphone or tablet as a remote control to share your music by playing it out loud. With its handsfree capabilities and convenient answer button, this portable speaker is also ideal as a speakerphone for receiving and placing phone calls.
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COMPATIBLE WITH
Mac / MacBook / Desktop / Laptop
iPhone
Smartphones
iPad
Tablets
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FREEDOM
SELF-EXPRESSIONand PERSONALITY
EVOLUTIONand PERFORMANCES
APSCRABBLEAmplified Bluetooth� speaker with speakerphoneCOL. Black
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PACKAGING FORMATS
MOSQUITO
BEE
FLYBUMBLEBEE
SCRABBLE
1
2
FRONT
FRONT
Only 2 package formatsExcellent space managementOrderly product display with great impact
High perceived qualityStyle and quality that meetthe consumer’s expectations
Complete communicationA fi ne balance between image, style and contentClear, simple understanding of product strong points
Packaging in line with the styleof the most demanding, dynamicconsumers, but with full clarity about compatibility with smartphones
Only 2 package formatsOnly 2 package formats
A COMPLETE,HIGHLY COMMUNICATIVE PRODUCT LINE
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QR CODEImmediate access - from the package -to multimedia content and detailed technical information on the individual product.
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Voice&
Music
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amazing sound experience by
High-quality sound and great design
A COMPLETE,HIGHLY COMMUNICATIVE PRODUCT LINE Functionality and practicality
incomingnewsis a journal of
Cellular Italia S.p.A.Via Lambrakis, 1/A
42122 Reggio Emilia
www.cellularline.com
FOC
USA
UD
IOPR
O12
EN
CODE DESCRIPTION EAN CODE
APMOSQUITO1 In-ear hi-fi stereo earphones 8018080169212
APMOSQUITO2 In-ear hi-fi stereo earphones 8018080169229
APMOSQUITO3 In-ear hi-fi stereo earphones 8018080169236
APMOSQUITO4 In-ear hi-fi stereo earphones 8018080169311
APMOSQUITO5 In-ear hi-fi stereo earphones 8018080169267
APMOSQUITO6 In-ear hi-fi stereo earphones 8018080169274
APBEE1 Folding, ultralight hi-fi stereo headphones 8018080169540
APBEE2 Folding, ultralight hi-fi stereo headphones 8018080169557
APBEE3 Folding, ultralight hi-fi stereo headphones 8018080169564
APBEE4 Folding, ultralight hi-fi stereo headphones 8018080169588
APBUMBLEBEE1 Padded hi-fi stereo headphones 8018080169595
APBUMBLEBEE2 Padded hi-fi stereo headphones 8018080169601
APBUMBLEBEE3 Padded hi-fi stereo headphones 8018080169618
APFLY Bluetooth hi-fi stereo headphones 8018080169786
APSCRABBLE Amplified Bluetooth® speaker with speakerphone 8018080169793