Audience theory presentaation

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    25-Jan-2017
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Transcript of Audience theory presentaation

  • Audience Theory

  • Why the target audience for media is important

    The media industry is highly competitive and all media texts are created with a target audience in mind.

    If the producers of a film do not consider the audience it may not be successful either in getting its message across or, if it is a commercial media text, making money for the producers.

    Media producers use audience research and analysis to find out as much as possible about their target audience and make sure research to ensure production will appeal to them.

  • Demographic Audience Profile and D1 Scale

    This defines groups based upon age, gender, income, education, occupation and types of media that an audience consumes.

    This is so the producers can direct their product to a specific target group.

  • How I am considering my audience in my film opening

    How I will consider my audience for the film opening:

    Culture - the cultural aspect of the location I am shooting it. As well as respecting the people the culture as they are part of the target audience.

    The target audience e.g. age group -because of genre on my film which is psychological thriller. I need to consider how to appeal to an older audience than myself. The ways I plan to do this are Sound track - the sound track will construct a deeper sense of the genre in my film opening.Camera shots - the camera shots I plan to use will be creative to work as a title sequence and film opening to engage the audience in my media product. They will provide a visual benefit towards my audience as different angles of the opening will be presented.

    I will use the visuals to create meaning for the audience, this will communicate messages of narrative and genre for my film opening to reach a global audience.

  • Uses and Gratification Audience Theory

    Uses and gratification theory seeks to understand why people seek out the media that they do and what they use it for. UGT differs from other media effect theories in that it assumes that individuals have power over their media usage, rather than positioning individuals as passive consumers of media. UGT explores how individuals deliberately seek out media to fulfil certain needs or goals such as entertainment, relaxation, or socialising. This is a approach to understanding mass communication.

    This theory focuses on:

    1. consumer

    2. audience

    Uses and gratification theory can be seen in personal music selection.

  • Technical and Audio codes Camera angles, shots and movement used in a TV programme or film all help to make it more engaging for the audience.

    Technical Codes: Camera angles, Lighting, Editing 1. Shots 2. Camera movement 3. Editing 4. The pace of the text 5. Lighting 6. Mise-en-Scene

    Audio Codes: Sound, Diegetic, Non-diegetic 7. Sound - diegetic and non diegetic 8. Ambient noise 9. Voice over 10.Music

  • Audience Reception Theory by Stuart Hall

    This theory explored how people make sense of media texts and claimed audiences were active not passive. The media texts are encoded by the producer which means they send the message. The text can be received in three ways:

    Preferred Reading

    Negotiated Reading

    Oppositional Reading

  • Preferred Reading: This is when audiences respond to the productthe way media producers want/expect them to.

    Negotiated Reading: This is when a member of the audience partly agrees with part of the product .e.g Film, documentary, TV programme.

    Oppositional Reading: This is when the audience are in complete disagreement with the products message or setting.

  • Audiences and Psychological thrillers

    Psychological thrillers usually requires the audience to follow them step by step. Having to work out the plot twists and events.