Audience Targeting - Perzonalization · 2017-10-11 · targeting your audience are – Facebo o k...

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AUDIENCE TARGETING W W W . P E R Z O N A L I Z A T I O N . C O M

Transcript of Audience Targeting - Perzonalization · 2017-10-11 · targeting your audience are – Facebo o k...

Page 1: Audience Targeting - Perzonalization · 2017-10-11 · targeting your audience are – Facebo o k Ad t arg et ing and G o o g le Dis play N et w o rk are t he m o s t preferred channels

AUDIENCE TARGETING

W W W . P E R Z O N A L I Z A T I O N . C O M

http://www.perzonalization.com/
Page 2: Audience Targeting - Perzonalization · 2017-10-11 · targeting your audience are – Facebo o k Ad t arg et ing and G o o g le Dis play N et w o rk are t he m o s t preferred channels

WHAT IS THESTARTINGPOINT OF

MARKETING?The start ing point is

the ident i f icat ion and awareness of

your "target audience" , and how

to reach out to them.

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WHAT IS THE NEXT STEP AFTER IDENTIFYING YOUR TARGET

AUDIENCE?

The next step is, it's essential to reach as many people as possible after you have identified

your target audience.

Page 4: Audience Targeting - Perzonalization · 2017-10-11 · targeting your audience are – Facebo o k Ad t arg et ing and G o o g le Dis play N et w o rk are t he m o s t preferred channels

A target audience is the demographic of the inhabitants who show interest in the product

or the service that you offer.

WHAT IS A TARGET AUDIENCE?

Page 5: Audience Targeting - Perzonalization · 2017-10-11 · targeting your audience are – Facebo o k Ad t arg et ing and G o o g le Dis play N et w o rk are t he m o s t preferred channels

Most preferred channels of targeting your audience are –

Facebook Ad targeting and Google Display Network are the most preferred channels 0f targeting in advertising that are being used by most of the companies today for better ROI.

Page 6: Audience Targeting - Perzonalization · 2017-10-11 · targeting your audience are – Facebo o k Ad t arg et ing and G o o g le Dis play N et w o rk are t he m o s t preferred channels

o f U . S . F a c e b o o k u s e r s a c c e s s t h e

s o c i a l w e b s i t e e v e r y d a y

SOME STARTLING NUMBERS

70% 43% users log on numerous

times per day

Page 7: Audience Targeting - Perzonalization · 2017-10-11 · targeting your audience are – Facebo o k Ad t arg et ing and G o o g le Dis play N et w o rk are t he m o s t preferred channels

HOW EFFECTIVE ARE FACEBOOK

ADS?

Facebook ads produce 22 billion clicks each year with

an unbelievable reach of active monthly users.

Page 8: Audience Targeting - Perzonalization · 2017-10-11 · targeting your audience are – Facebo o k Ad t arg et ing and G o o g le Dis play N et w o rk are t he m o s t preferred channels

Facebook Ads grow audience reach consistently.

Data on Facebook helps grow Custom targeted Audiences

These Audiences pull quality traffic

HOW DOES FACEBOOK ADS HELP?

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WHY IS GOOGLE DISPLAY NETWORK POPULAR?

It is also on the network of more than 2 million other websites #

It allows marketers to display ads along with text, video, audioetc.

#

It places banner ads on Google web properties that includeYouTube, Blogger, Gmail, etc.

#

Page 10: Audience Targeting - Perzonalization · 2017-10-11 · targeting your audience are – Facebo o k Ad t arg et ing and G o o g le Dis play N et w o rk are t he m o s t preferred channels

The growing complication of the path-to-purchase makes targeting a constant challenge.

WHAT IS THE GROWING CHALLENGE IN AUDIENCE TARGETING?

Page 11: Audience Targeting - Perzonalization · 2017-10-11 · targeting your audience are – Facebo o k Ad t arg et ing and G o o g le Dis play N et w o rk are t he m o s t preferred channels

Marketers must be ready to test new opportunities with a view to

professionally reach those who are most likely to convert

WHAT SHOULD MARKETERS STRIVE TO

DO?

Page 12: Audience Targeting - Perzonalization · 2017-10-11 · targeting your audience are – Facebo o k Ad t arg et ing and G o o g le Dis play N et w o rk are t he m o s t preferred channels

T H A N K Y O U

L O O K I N G F O R M O R E C O N T E N T O N E C O M M E R C E ?

D I S C O V E R

https://www.perzonalization.com/ecommerce-personalization-resources/
https://www.perzonalization.com/ecommerce-personalization-resources/

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