Audience research

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  • 1. These results show that on average more people that I surveyed tend to buy music magazines. Females as a gender target group would be better to focus on as more women answered my survey therefore are more likely to buy a magazine. OCCASSIONALL Y NO YES 0 1 2 3 4 5 NUMBER OF PEOPLE 6 7 8 9 10
  • 2. These results show that on average more people that a lot of people that I surveyed dont actually buy magazines. The most popular among the ones that people do buy was nme, then Q. these both have very individualistic styles so I will take this in to account when designing my magazine. Chart Title I dont read magazines MOJO Q Rolling stones Kerrang Gramophone Top of the pops NME 0 1 2 3 4 NUMBER OF PEOPLE 5 6 7 8
  • 3. The results on this graph show that out of the people that do buy magazines but them to keep up to date with the bands that are being including in the articles. I will take this in to account when designing my magazine and make sure a lot of information is included about the band and there progress in the music industry. Chart Title JUST FOR INFORMATION TO READ IN MY SPARE TIME TO KEEP UP TO DATE WITH BANDS I DONT BUY MUSIC MAGAZINES 0 1 2 3 NUMBER OF PEOPLE 4 5 6 7 8
  • 4. These results show that on average people that answered my survey would rate scream the lowest and that it is not a very popular music genre. The most popular music from my results is Rap, I am happy with this result as I would like to use this as the forefront of my magazine as a genre. I feel that if I chose this genre people are very likely to buy it.
  • 5. These results show that people tend to buy there music online as it is more accessible, more easily done and on average tends to be much cheaper that buying from a shop. I will take this into account and offer free or discounted music to purchase online in my magazine to make it appeal further to my target audience. ELSEWHERE HMV ITUNES I DONT BUY MUSIC 0 1 2 3 4 NUMBER OF PEOPLE 5 6 7 8 9
  • 6. These results show that on average people that answered my survey do like to go to music gigs/festivals. I will make this a highlight in my magazine and advertise festivals and gigs that are available across the region. This will appeal more then to the target audience. NO YESD 0 2 4 6 NUMBER OF PEOPLE 8 10 12 14 16
  • 7. These results show that people that answer my survey are not willing to pay a lot for thei magazines. I will take this in to account on when desigining my magazine to not use to many expensive elements as this would not make my profit very big. It also shows that my target audience do not have a very big disposable income. 6 UPWARDS 5 TO 5 4 TO 5 3 TO 4 UP TO 3 0 2 4 6 NUMBER OF PEOPLE 8 10 12 14
  • 8. The results on this graph show that out of the people that do buy magazines but them not only for the content but for the design as well. This shows that people not only want updated pictures but also information on their progress and gig dates etc. BOTH DESIGN CONTENT 0 1 2 3 4 NUMBER OF PEOPLE 5 6 7 8
  • 9. These results shows that from how people answered my survey that people are enticed to buying magazines from the design that they originally see and the aesthetic appeal but also the band that is being showcased at the time. A small percentage of people surveyed would just buy the magazine because of the name and familiarity. OTHER NAME BAND DESIGN 0 2 4 6 NUMBER OF PEOPLE 8 10 12
  • 10. The results on this graph show that out of the people that I surveyed/ completed my questionnaire that people would like to see the production of a new rap magazine. Alternatively to that a pop magazine. I will focus this to a target audience of rap music listeners. SMALL INDEPENDENT BANDS DISCO UPCOMING ARTISTS GARAGE POP HOUSE INDIE ROCK RAP 0 1 2 3 Series 1 4 5 6 7