Audience research analysis.docx

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YES NO OCCASSIONALLY 0 1 2 3 4 5 6 7 8 9 10 NUMBER OF PEOPLE These results show that on average more people that I surveyed tend to buy music magazines. Females as a gender target group would be better to focus on as more women answered my survey therefore are more likely to

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Transcript of Audience research analysis.docx

Page 1: Audience research analysis.docx

YES

NO

OCCASSIONALLY

0 1 2 3 4 5 6 7 8 9 10

NUMBER OF PEOPLE

These results show that on average more people that I surveyed tend to buy music magazines. Females as a gender target group would be better to focus on as more women answered my survey therefore are more likely to buy a magazine.

Page 2: Audience research analysis.docx

NME

Top of the pops

Gramophone

Kerrang

Rolling stones

Q

MOJO

I don’t read magazines

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Chart Title

NUMBER OF PEOPLE

These results show that on average more people that a lot of people that I surveyed don’t actually buy magazines. The most popular among the ones that people do buy was nme, then Q. these both have very individualistic styles so I will take this in to account when designing my magazine.

Page 3: Audience research analysis.docx

I DON’T BUY MUSIC MAGAZINES

TO KEEP UP TO DATE WITH BANDS

TO READ IN MY SPARE TIME

JUST FOR INFORMATION

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Chart Title

NUMBER OF PEOPLE

The results on this graph show that out of the people that do buy magazines but them to keep up to date with the bands that are being including in the articles. I will take this in to account when designing my magazine and make sure a lot of information is included about the band and there progress in the music industry.

Page 4: Audience research analysis.docx

These results show that on average people that answered my survey would rate scream the lowest and that it is not a very popular music genre. The most popular music from my results is Rap, I am happy with this result as I would like to use this as the forefront of my magazine as a genre. I feel that if I chose this genre people are very likely to buy it.

Page 5: Audience research analysis.docx

I DON’T BUY MUSIC

ITUNES

HMV

ELSEWHERE

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NUMBER OF PEOPLE

These results show that people tend to buy there music online as it is more accessible, more easily done and on average tends to be much cheaper that buying from a shop. I will take this into account and offer free or discounted music to purchase online in my magazine to make it appeal further to my target audience.

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YESD

NO

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NUMBER OF PEOPLE

These results show that on average people that answered my survey do like to go to music gigs/festivals. I will make this a highlight in my magazine and advertise festivals and gigs that are available across the region. This will appeal more then to the target audience.

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UP TO £3

£3 TO £4

£4 TO £5

£5 TO £5

£6 UPWARDS

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NUMBER OF PEOPLE

These results show that people that answer my survey are not willing to pay a lot for thei magazines. I will take this in to account on when desigining my magazine to not use to many expensive elements as this would not make my profit very big. It also shows that my target audience do not have a very big disposable income.

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CONTENT

DESIGN

BOTH

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NUMBER OF PEOPLE

The results on this graph show that out of the people that do buy magazines but them not only for the content but for the design as well. This shows that people not only want updated pictures but also information on their progress and gig dates etc.

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DESIGN

BAND

NAME

OTHER

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NUMBER OF PEOPLE

These results shows that from how people answered my survey that people are enticed to buying magazines from the design that they originally see and the aesthetic appeal but also the band that is being showcased at the time. A small percentage of people surveyed would just buy the magazine because of the name and familiarity.

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RAP

ROCK

INDIE

HOUSE

POP

GARAGE

UPCOMING ARTISTS

DISCO

SMALL INDEPENDENT BANDS

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Series 1

The results on this graph show that out of the people that I surveyed/ completed my questionnaire that people would like to see the production of a new rap magazine. Alternatively to that a pop magazine. I will focus this to a target audience of rap music listeners.