Audience ResearchDeepwater Horizon

By Cherry Meeks

Target Audience• I believe this movie is aimed at teenagers as it mainly

focused around action thriller.• Due to the film being rated a 12A, using Demographics the

film is aimed at students or casual workers as its shown frequently throughout the day. Higher Management wouldn’t exactly have the time for this film.• Using Psychographics this film is aimed at the explorers as

they value adventure/action, try to be the first to try new brands.

UK Poster/Trailerhttps://youtu.be/S-UPJyEHmM0

Poster gives the audience a hint as to what action happens in the film. However not much is given away, meaning the directors aim to grab the reader easily with simplicity. Bold Title=eye

catching and red writing shows the urgency of its opening

The images are dark but effective in order to present the mood and genre of the movie.

UK Websitehttp://www.odeon.co.uk/films/deepwater_horizon/16434/

Description is provided on the cinema website to give the audience some insight to the story. The information is spread out to make it look like there's more than what there actually is.

Social MediaMainly teenagers use these types of social media so its an easy way to grab their attention

Images and clips are provided giving the audience more information and giving them a more convincing reason as to why they should go and see the film.

The reviews on the images are enlarged to show the positive views of the film