Audience research
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Transcript of Audience research
Audience Research
Survey Questions – part 1
This is some research I have collected from a bunch of people where I asked them a few questions that I feel like I
need to know in order to help me create a magazine that will attract my
audience so that they will chose to buy my magazine in particular. These are some of the responses that I had
got.
Do you read music magazines?why/why not?
No, I don’t read music magazines anymore because now I find out things about singers and bands on twitter, Facebook and other social media’s. – Cheyenne
No, I don’t read them because I
don’t really find magazines that
interesting to read and I don’t really
read either - Alana
No, anything I want to find out about any artists or music I find out online – Joanne
No, because I use social media to find out anything - Adrianne
No, because I listen rather than read about it - Eemaan
No, I don't read magazines as most of the information is online - Nidhi
Yes, I occasionally read music magazines as I find them quite interesting and helpful to me as I can find new artists and music – Courtney
Yes, I do I find them fun to read - Marianna
Yes, its quite entertaining and passes time – Azzura
No, it doesn't interest me – Hursh
No, because i do not have time anymore – sophia
No, because I don't read – Shivani
What feature of a magazine stands out to you most?
Probably the artist on the cover
as it attracts the viewers quickly
with a familiar and “famous”
face on the cover – Alana
The feature that most stands out to me on a magazine is the artist on the front cover –Cheyenne
Coverlines because makes you want to find out more about what's happened and makes me want to buy the magazine and read it - Joanne
The Coverlines because I know what is going to be in the magazine and can see whether it is worth buying or not - Adrianne
The artist and headlines because that is what I see first – Eemaan
The artist – Nidhi
What stands out for me mostly is the artists and the colours used as well as the cover lines – Courtney
The features on a music magazine that stand out most to me is if it has a popular of my favourite artist on the front cover which would appeal to a target audience like myself, and perhaps a colour theme throughout the whole magazine – Marianna
The cover lines stand out to me most – Pooja
The artist – Sophia
How much are you willing to spend on a music magazine?
About £3 – whatever
the normal price is
for a music magazine Roughly about £1-£2
£1-£2 no more than that
£3£1.50 at the most
£2.50
I will be willing to spend around £3
£2
If it is a popular magazine I will spend around £2+ this also depends on the content of the magazine for example if it’s basic and thin magazine then I would most likely pay £1-£2
£1 - £2 £2
What would you like to see in a music magazine/expect to see?
The newest music of all genres and
maybe like the background stories to
peoples music careers, musicians or
youth artists that are trying to become
something more etc - Alana
A lot of Information about artist and their music – Joanne
I would like to see the latest news and gossip in a music magazine and id expect to see some competitions in there aswell - Cheyenne
Lots of new releases – Adrianne
The latest and hottest tracks - Eemaan
Exclusive artist information, posters, necessary dates(concerts or tour dates) - Nidhi
In a music magazine I expect new and different artists as well as different features like a spread about the artists background etc – Courtney
Updates on artists/bands – Azzura
In a music magazine I would like to see information/news of upcoming artists, comebacks of other artists and little gossip to break it up a bit – Marianna
What's common in the music industry at the moment – Sophia
Information about the artist - Shivani
Are you more likely to read a magazine with loads of text/Coverlines on the front
cover or less?
An average amount of words.
Mainly a small amount of text
that gets to the point - Alana
I will be more likely to read a music magazine with loads of text and Coverlines on the front because it will be more appealing and eye catching to me – Cheyenne
More likely to read a music magazine with loads of text/Coverlines because its shows that there's a lot of good stuff to read inside where as if there's only a little shows that there not that much to read and I'm wasting my money – Joanne
More text because then I know that it is worth the cost – Adrianne
Less writing on the cover because I don't like reading too much and it shouldn't give the whole magazine away – Eemaan
Not too much writing but not too little either – Nidhi
I would be more likely to read a magazine without much text and cover lines – Courtney
I am most likely to buy/look for a music magazine with little text but with enough information to get a gist of what is happening, I wouldn't be interested in buying a magazine that has a lot of text which would take me some time to read - Marianna
My end thoughts
From gathering all this information It has really helped me to get a rough idea of what my target audience would like to see/ get from a music magazine. This will defiantly help me to ensure that I create a successful magazine worth reading. For example I now know that majority people had said they would spend around £1-£2 on a music magazine therefore I will most probably make my magazine this price.