AUDIENCE RESEARCH By Youssef Daoud

WHY USE ONLINE SURVEYS?

• The time span needed to complete an online survey project is on average two-thirds shorter than that of traditional research methods. Because information is being gathered automatically, you don't have to wait for paper questionnaires to come back to you

• The results of the online survey are ready to be analyzed at any time. View results in real-time so you can act quickly, create graphs for reporting, export data for further analysis and share your results with anyone.

• Its more accurate, the margin of error is greatly reduced with online surveys because participants enter their responses directly into the system.

Q1 – How old are you?

I sent out a survey, which has 10 questions to be answered for all sixth formers and members of staff, after gathering 44 responses I found out that most of our audience is between the age of 16 – 18. The reason for having a capped age range, is because the sixth formers are within the ages of (16 – 18) and having 19+ for staff. Not only that our music production has some elements, such as alcohol, which cannot be seen by the younger viewers. This shows us who will be watching our music video and who possibly enjoys it the most.

Q2 – Are male or female?

The first couple of questions are closed questions, where we just want to gain understanding of who the person is, also these are not very long when answering questionnaires so people will take time to answer them. Asking them whether you are a male or female will give us an idea of what sex will be most interested in our genre, which is R&B/Rap. The results show us that 50% of male, 50% 0f female responded to the questionnaire, this shows us that both sexes are interested in the genre of R&B/Rap.

What's your favourite type of music to listen to?

Referring back to the response, I was amazed with the results, because R&B had a response of 11% whereas Pop and other genre of music had a much higher percentage response with pop having 24& and other having 36%. I wasn’t quite sure why we got this response as I thought people within our age gap (16 – 18) would pick Hip Hop or R&B, as result of this we should of included a comment box in order for us to know why they chose their favourite genre.

How do you most often access your music video?

Looking at the response for this question I wasn’t surprised at all with the results as YouTube had the highest response with a percentage of 60% and Spotify being second with a percentage of 18%. This is because in todays day and age everybody has smart phones and as result have easy access to YouTube and Spotify

How do you hear about new music?

This question shows us that most people hear their music from YouTube notifications which had the highest percentage of 52% and second being Social media including twitter, this comes as no surprise to me as social media is the biggest platform where artists can interact and promote their music.

What style of music video do you prefer?This question showed us that 45% of people who took part in our survey chose a concept based video as their preferable style of music. Concept based video is when there is no clear narrative or performance, but a hidden meaning within, this a result brought up discussions within my group whether or not to change from a performance based style of music to a concept based with no narrative.

What do you like about music videos in your favourite genre ?

This was a positive response as 36% of people preferred having a creative music video in comparison to the rest. As a result of this my group and I would come up with different creative elements that we could include in our music video, whether it will be location, shots, props or a different style of performance in order to enhance our music video.

What do you like about R&B music videos?The reason for asking this question it will give us an overall idea of what would be preferred in our music video whether it will be Performance based, materialistic or having an intriguing storyline, which had the highest response a percentage of 35%. This shows us that people prefer having a storyline or a performance based music video, which fits perfectly with the idea of our music video, which is a performance based music video.

What narrative would you associate with the music video Post Malone – “Too Young”?

We chose to ask this question in order for us to get a idea of what narrative to associate with the music video “Too Young” by Post Malone. This question gave us open responses of where people can give their opinion on what narrative will best suit our music video one response says “He’s around friends having a good time, its very chilled and vibey” This is positive as our narrative is about our artist having a great time with his friends and the fact that he doesn’t want to die “Too Yooung”

What do you think about our narrative being about our artist reflecting on his life and trying to get away from reality?

The reason this being our last question is to show to our audience our initial idea on what our narrative is going to be about. We had a mixture of responses some positive others negative, these questions are very beneficial in terms of feedback as our audience was replying in detail on which their opinion was taken on board.