Audience Research

7/17/2019 Audience Research

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Audience ResearchZainab Khalil



Questionnaire



Audience research

method• For our audience research, we decided to

create a questionnaire.

•

A questionnaire is a series of questions abouta certain topic. Our questionnaire is abouthow often people use social media and theeects it has.

•

Questionnaires are often useful whencollecting primary eidence.



Our Questionnaire !he main question we are focusing our

documentary on is " #ow does social mediaaect our eeryday lies$%

&e decided to create a questionnaire to getan idea of our answer for our documentary.

Our aim with this research was to 'nd out

people%s opinions and iews on our issue.As well as this, we also wanted information we

could include on our documentary.

&e as(ed )* people in total.



Question )Our 'rst question was as(ing about age. +t was aclosed question with the following categories)-)/, )0*1, *-23, 2)2- and 245.

/26 of the people we as(ed were aged between)-)/ and 245. !he remaining )76 were )0*1and *-23. 8oone was aged 2)2-.

&e decided to as( a range of people, not 9ustour target audience :)4*1; because we arerepresenting many people in our documentary.For e<ample, teachers and parents as well asstudents.

&e did howeer as(ed people aged between )-)/ and 245 the most as the 'rst category is ourtarget audience and most parents of students:who we aim to represent; are aged 245.



Question *Our second question was regarding

gender. Out of the )* people weas(ed, 1 of them were male and theremaining / were female.

Although our documentary will beaimed to both genders, whenconducting our questionnaire, morethan half of our answers came fromfemales.

!his means that our research couldbe considered biased.

#oweer, oer 236 of our answersdid come from males so males arealso being represented.



Question 2Our third question was about ethnicity.

Out of the )* people as(ed, 7 describedthemseles as &hite>ritish, 2 as Asianand * as Afro?aribbean.

!his is a good result as there is ami<ture of ethnicities. !his means thatwe will be able to represent a largeamount of people.

!his is also good result as our target

audience has been represented. &edecided to brea( away from codes andconentions and hae more than oneethnicity. !his is because we (now thatpeople of all ethnicities use socialmedia, it isn%t sub9ect to one race.



Question 1Our fourth question was "@o you use social

networ( sites$%

Out of the )* as(ed, an outstanding )), around

036, said they did. ) person said no so many of

the following question only hae answers from)) people

From this research, we can see that socialmedia is e<tremely popular and that our topic

will also proe popular. !his is because if oer036 of the people as(ed said they used social

media, we can assume that many more people

also do.From this assumption, we can predict that our

documentary, questioning how social media

aects our eeryday lies, will be releant and

interesting to people. !his means that is could

be ery successful.



Question -Our 'fth question was "&hich sites do you

use $:!ic( A that apply;%

Bince we as(ed people to chose all the sitesthat apply, many people tic(ed more than

one option.From the research + found that the two most

popular sites were Faceboo( and &hatspp.&e also found out that eeryone site waschosen by at least on person. As well as this,

2 people wrote down sites that had not been

included in the questionnaire, under "Other%. !his once again demonstrates how popular

social media and that according to the

research we hae, how releant our

documentary will be.



Question 4Our si<th question was "#ow frequently do you

use them$ :!ic( O8C;%.

!his question as(ed how often people used social

media. / people said they used social media

more than once a day, whilst the remaining 2said they used it at least once a day.

!his shows that social media is a massie part ofpeople%s lies as )336 of those who answered

use social media sites at least once a day, with 9ust oer 736 using them more than once a day.

!his once again shows how our documentary will

be current.

DFor this question, there are only )) answers as

) person does not use social media.



Question 7Our seenth question was "+s social

media helpful to you$%

Oer /36 of the people as(ed said

"yes% social media was helpful to them. !his once again shows us that social

media plays a big role in the lies ofmany people and that it aects peoplea lot in their eeryday lies, in this

case positiely.

DFor this question, there are only ))answers as ) person does not usesocial media.



Question /Our eighth question as(ed "#ow do you usesocial networ( sites$%

Bince we as(ed people to chose all the reasonsthey use social media that apply, many peopletic(ed more than one option.

-36 said that they use the sites to contactfriends. From personal e<perience, we (now thatmany people only contact friends ia socialmedia. !his 'gure has help to con'rm thisslightly more. !his question demonstratesmassiely how social media aects our lies.

One person 'lled out "Other% and put down"entertainment%. !his shows how diersely socialmedia sites are used.

DFor this question, there are only )) answers as) person does not use social media.



Question 0Our ninth question was "@o

you thin( social networ(ingcould negatiely aect

people$%Out of the )* people as(ed

oer 036 of them said "yes%. !his 'gure denotes a massie

ma9ority of people thin( socialmedia can aect youreeryday life, including in anegatie light.



Question )3Our tenth question was questioning whypeople thought social media could hae anegatie eect on people.

&e left this as an open question so peoplecould gie their own ideas and opinions on theissue.

Oer 1-6 of the people as(ed said that socialmedia could negatiely aect people as theycould be bullied. Oer *-6 said it isdistracting.

!his shows that people are aware of how

social media can aect people, howeer, thistime in a negatie way.

DFor this question, there are only )) answersas ) person does not use social media.



Question ))Our 'nal question was " &hat

do you use to isit socialnetwor(ing sitesEapps$%

Oer 136 of people as(ed saidthey used social media ontheir smartphones. !his showsthat people can use social

media sites on the go.

Oer 236 said they use socialmedia sites on their laptopswhilst *-6 said they use theirtabletsEiads.

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