Audience Research

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    19-Jul-2015
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Transcript of Audience Research

Audience research

Audience research

Mary Medrana

POP

The target audience for pop music videos is most likely to be young people at ages of around 16-24. it is aimed mostly at teens and usually a majority of the time at young females

Looking at the demographic a stereotypical target audience of pop would normally wear clothing from a relatively mainstream store such as New Look, River Island or Topshop. They would wear everyday brands that are usually on trend and in all of the fashion magazines such as Look or More.

This target audience is most likely to listen to artists that are frequently on the radio and in the top 40 charts such as Lady Gaga, Rihanna, Usher and Beyonce. They may also listen to a lot of dance and rap songs too depending on which sort of pop singers they are into, for example, someone that listens to Rihanna may also listen to a lot of dance music where as someone who listens more to Usher or Kanye West might be more into rap music

Drum and bass

The target audience for drum and bass music is similar to pop although seeing as fans of drum and bass are often referred to as ravers the target audience for this genre is most likely to be around 18-25. This is because the connotations for this genre are closely related to partying which means the target audience would have to be of legal drinking age. The stereotypical target gender for drum and bass is usually male but the fan base of this genre is so varied that the target audience is generally very mixed between males and females.

Typically, the target audience usually wears vibrant coloured clothing which are usually recognisable brands such as AdidasOriginals which is associated with the drum and bass scene.

Audiences are more likely to listen to DJs such as DJ Fresh and Chase and Status. As drum and bass is a sub-genre in the dance/rave genre, this audience is likely to listen to other sub-genres too. This includes dupstep, hip-hop, garage and others. Audiences are more likely to download their music off sites such as YouTube and SoundCloud to find drum and bass remixes of other songs from other genres. If buying a collaborative album in a shop, this audience is most likely to be seen buying albums such as the Ministry of Sound collaborations.

INDIE

the indie pop genre is generally targeted at audience members of the age 16-22. the reason it is becoming popular is due to the record labels releasing snippets of information about up coming artists and new songs to entice the audience to watch their music. Therefore the use of social networks is increasing their popularity and spreading the word to a wider audience. Through the medium of YouTube and Facebook.

There isnt a specific gender that Indie Pop strives to capture. However its stylistic origins stemmed from Indie Rock and 1960s girl-group pop. Therefore the audience gender varies between males and females.

The social demographic is mostly aimed at 15-21 year olds that attend Higher Education or University. This is because they connect with the indie genre due to being a very independent age. Furthermore, the Indie Pop genre is all about independent freedom which men and women of this age strive to achieve. This audience would fit into the D social grade due to most of this audience being teenagers and young adults. Therefore they may have part-time or full-time jobs that dont exceed their future expectations.

ALTERNATIVE ROCK

the age demographic for alternative rock is 16-25 year olds. People from within this demographic are stereotyped to e studying for exams (school, college, university), go to parties, be at the most enjoyable time (socially) in their life etc. Maslows hierarchy of human needs is applicable to the age demographic through the social aspect of having a lot of friends and being part of a group My three products need to match the ideologies of the primary target audience because they dictate how successful the product is.

The audience are mainly males and this could be because many of the artists present within the genre are males themselves. There is a good following of alternative rock from females but its male dominated.

All of the target audience believe that the best possible music videos have a mixture of narrative and performance. This could be because ofBlumerand Katz audience theory because the target audience wants surveillance of whats going on in the world and is shown through the narrative of music videos. The target audience also believe that digipaks are the best when they are imaged based. This could be because image based digipaks are more visually interesting for the youthful target audience.

R&b

R&B audiences are usually teenagers and young adults aged between the ages of 13-25 and are mostly females. This could be due to explicit lyrics, artists, music and how the music videos are shot and what they contain within them. Females are usually targeted by R&B artists because they stereotypically write songs about love, being in love and heartbreak. These type of songs will appeal to teenage girls and young adults as it usually relates to them. Fast R&B songs usually will attract to women as they involve fashion and synergy within the narrative or theme.

Male R&B artists usually target a female audience because the male artists are portrayed in a sexual way through their lyrics or nudity. The female audience will find this attractive and appealing because they will be physically attracted to the artist. However the male audience will be attracted to the jewellery worn, cars, cash/wealth, fashion, women and minimal clothing.

R&B fans are usually from a African American black background due to R&B being rhythm, blues and soul which comes from African America in the 1950s. this type of music would be something their parents and grandparents would have listened to interesting their children in the same type of music.

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