Audience research.

- Quantitative research i.e.) numbers- Qualitative research more word based- Primary research, asking face to face what the reader wants to read.- Secondary- data already collected

Types of research Advantages DisadvantagesQuestionnaires Quick and simple way to

gather information, in anonymous so repels lying

Answers missing. It is not in detail. People may misread. People can lie

Interviewing surveys Open questions-variety. Answers from sauce.

Interviewer bias. Not being able to record everything.

Face to face Spend time/ ask questions. Not being able to lie.

The participant may feel uncomfortable and not spend time on this. Time consuming. Interviewer bias

Observation Act differently (bias) Existing research Fast. Dated/ incorrect info

Reader Profile.

Preparation for my questionnaire’s

Questions I asked:

1. What Music magazines do you like to read? Q/ Karrang/ NME/ MixMag/ Other

2. Do you believe this magazine is aimed at your gender?3. What type of music do you like? Rock& metal/ Pop/ Dance/ Alternate/

other4. What is your favourite band(s)? specify5. Do you like fashionable clothes? Specify what clothes you like to wear? 6. What booze do like to drink?: WKD/ Beer/ Champagne/ White

Lightning/ other If other please specify what booze you like(Link this to personality)

7. What free stuff would you like with your magazine? Posters/stickers/CDS/other please specify

8. If other please specify?9. Do you like to entire competitions?

Who is the ideal reader?

Gender- is it aimed at girls/ boys

Age- Who the audience is

If they work or still in education.

Fashion- what they like to wear

BuyLikes and dislikes

Drink- will they drink wine or WKD

Music- Rock/ pop/ classical

These questions were posted on survey monkey and published via facebook this is a quicker way to gather information rather than printing copies and asking people to fill them out this is also anonymous so people can tell the truth and it holds choice so people don’t have to answer particular questions... These screen shots show what I did

Results

After I posted the questionnaires on facebook I left it for a week for people to fill in, it’s completely anonymous, safe and much quicker to gather information then handing out questionnaires.

Results show that peoples favourite magazine is ‘karrang’ closely followed by ‘Q’ both rock magazines so I am creating a rock magazine which was my first intension to create. My second question is if that magazine is aimed at their gender all my participants were females and the results were very close my intention was to prove that rock magazine show more masculinity aimed at males more so my magazine is going to be a rock magazine aimed at females.

This question is asking about the favourite bands, this question was added intending what bands that the readers would like to read about and even what band(s) I may add on my magazine, bands are important on/in a magazine as it catches the reader’s eye.

These next questions are asking about fashion as in my results it shows a huge amount of people liking fashionable clothes and another question asking what type of clothes they like to wear, with this question I can imagine what the typical reader looks like and would want for example competitions to win a state of the art leather jacket. The most popular answer was jeans and T-shirts which can reflect on the reader’s personality.

This is my most important question as this is my question which would give me more information on the readers personality, age etc, for example if they like to drink WKD it’s cheap more of a clubbing drink younger people more likely to club on the other hand someone drinking champagne who would be more sophisticated, not liking rock music or even not reading magazines etc. In the results it shows that the majority of people like to drink WKD, vodka with fruity drink, beer or other clubby drinks this reflects their personality and their position the majority of people are students or young people so they are more likely to go out clubbing.

These results show people like to get free items especially cds and posters. These results are the beginning of creating a base idea of my music magazine now I know what the future readers like I can produce my own music magazine which would be successful and popular.

Reader Profile

This is an example of an NME reader profile and reflects their age and personalities are like for example just by looking at these images I can tell the average reader like drink, cars, technology, fashionable clothes, family, gaming etc and with the age I can tell that their older teenagers (18+) as they have to be that age to play some games and to drink. Inspired by this reader profile I created my own reader profile brain storming possible aspects and using my results from my questionnaire.

Research consisted of more girls then boys which was my goal as I want to aim the magazine at girls as my base idea. It is to create a rock magazine aimed at girls as the majority of rock magazines are very masculine. I have found lots of good research which can create a unique and interesting music magazine which would be popular.

In my results I have found that they like free music t-shirts, stickers and posters with their magazines or a chance to win competitions.

I have found that 81.8% of people like WKD. And other people prefer beer and vodka mixed.

I have found that 81.8% people prefer rock/metal music to any other genre of music.

I have found that 72.7% people like to wear fashionable clothes.

Technology is very popular in magazines.