1. Audience Research Interviews
By Nowar Yacoub
Candidate No: 5559

2. Introduction
I conducted interviews in relation to my pre-production audience research, for which I surveyed a group of A level Media Studies students; equally divided amongst each gender.
The questions were mainly directed to the interviewees opinions on the Indie Genre and what typical codes & convention it entails, so that I could identify them and apply them to my production.
I picked out the best answer for each question from the range of candidates that were interviewed.
3. Questioning the Audience
Prior to the actual questioning, I carried out some research into pre-production audience research and came up with the following conclusions;
The point of the research is to acknowledge what appeals to the intended target audience. Then use this information to develop and enhance ideas, then determine whether ideas are achievable. In addition to this it allows you to configure and assess the Stereotypical representations, as well as decoding thecodes & conventions.
The targeted audience themselves should be an appropriately intended audience, who are individuals willing to answer in detail and are non-bias, this shows the examiner the engagement developed within the topic.
4. Question 1
What sequence would you expect from the Indie Genre? Narrative or Performance? Both?
5. Question 2
Should the lyrics directly link to the visuals? Why?
6. Question 3
Do the lyrics reflect voyeurism? (Unforeseen concept)
7. Question 4
Is the song appropriate for commercial/ mainstream use?
8. Question 5
What visuals would you relate to the title?
9. Question 6
What visuals would you relate to the lyrics?
10. Question 7
Is it too conventional to have performance aspects within an Indie music video?
11. Question 8
Who would you state as the stereotypical target audience for a track within the Indie genre?
12. Question 9
Would you prefer to see a high-quality conventional music video from the Indie Genre or a high-quality innovative music video from the Indie Genre?
13. Question 10
What components make a music video look professional?
14. Question 11
What would you say is one of the best Indie music videos of this age?
15. Effective Music Video
From these interviews, I managed to configure which components make an effective Music Video.
Metaphorical meaning or concept behind
Verisimilitude
Continuity
Narrative, performance or both
Choreography
Matching visuals

Consistent or radical/ contradictory themes

16. Engage audience 17. Genre characteristics 18. Goodwins theory application 19. Range of shots and locations