Audience Research

Question 1.

What magazine would you prefer to read?

NMEROLLINGSTONEMOJOKERRANGMETAL HAMMER

NME are the most popular magazine that people would prefer to read and Mojo is the least. I feel this is because Nme is mainstream and well known also it his highly advertised and distributed due to it’s multi platform. In contrast Mojo is a more niche market magazine representing the niche mod/indie style of music with older and less well known artists such as the clash representing them.

Question 2.

What part of a magazine do you find most interesting

Interviews

Coverage of gigs/festivals

New releases/ reviews

Exculsive news

Posters

Coverage of gigs/festivals is the most popular aspect of this question where as Exclusive news I feel this is because the group of people (young people 16-18) prefer to know about events as this is an interest the hold and something they can relate too more, this adds to the fact that the media affects us a large way and intertwines with our curiosity and interpersonal features in which we would like to relate to famous people.

Question 3.

What do you expect/prefer on a double page spread

InterviewCoverage on gig/fes-tivalNew band/artistOther

The most popular answer for what do you expect/prefer on a double page spread was interview and the lest was other. This shows that most of my target audience prefer an interview on a double page spread, This is because of the need for people to constantly be up to date on a artists/bands life so they can identify with them. I will use this aspect to my advantage and look back on these results when creating my own dps

Question 3.

How much would you spend of a music magazine

£1.99£2.20£2.50£3.00£4.00

The Most popular option for how much someone would spend on a music magazine is £.1.99 where as the least is £4.00. This explains that students (my target audience) prefer to spend a litte amount of money on a music magazine, this could be due to the fact that they are not in a great financial state due to their student lifestyle and the recent circumstances with cuts on ema

Question 5.

What is your favourtie rock genre

Classic RockIndie RockMetal/hardcore rockpop/punk rock

As I want to work with the rock genre I researched which would be more popular amongst students of today, this questionnaire shows that today’s young people are more into indie rock and closely begin metal, with classic rock being least popular. I will make my magazine’s genre indie rock as I feel this will be more suitable for my audience.

Question 6.

What would encourage you to buy a music mag-azine

Freebies/competitionsPriceEntertainmentPopularity

These results show that the price of a magazine is the aspect that would most encourage someone to buy a magazine, closely followed by freebies/competitions and entertainment I will take this aspect on when creating my front cover and include these features.

Research into Audience

Find your tribe result

• My result came up as emo, I feel this is not a style i would like to work with for my magazine as i want to target a more popular and mainstream market of which is shown from my questionaire results to be indie.

• I would like to create a magazine based into the indie/hipster style with the magazine mojo,spin and nme as inspiration, as nme was the most popular magazine in my survey i’d like to take high inspiration from this but also from spin magazine as like it’s simplistic and fresh layout. Overall my magazine will aim to target the hipster/indie scene.

Male 66%Female 34%Average age 17-21Working full time- 19%Working part time-11%In Education- 70%

Live local/in a city:65%Live in a town: 25%

Circulation:900,000Readership:3,003,670

Average Amount spent a month• Clothes £60-£120• Socialising £70-£200• Eating-£40-£60

Favourite clothes storesTopshop/Topman, American apparel and Rokit.

Most popular band amongst readers: White lies On average readers spend £40-60 on a night out.

2/3 of readers have been to a music festival

75% of readers smoke

Indie mood board

Evaluation on research• Overall my research into current magazines in the indie rock sector has helped me to pick up on what I

would like for my magazine, as the majority of magazines use alot of blacks and whites with splashes of colour, I have learnt that layout and display of a magazine is vital on creating a successful and appealing magazine. In my design I will stick to this criteria to make the magazine simplistic yet fashionable. In particular I have taken the most inspiration from spin, Q and NME as I admire they’re layouts and the way they portray different artists/bands through the use of colours and spacing.

• From my audience research I have evaluated the results and my findings and through the questionnaire amongst college students (my target audience) . I have discovered that amongst our young people today they’re is a higher interest of indie music therefore indie magazines. I have also discovered that the most popular component that people would like to see on a double page spread is an interview I have took this information to my advantage and am going to proceed to settle on having an interview on my own double page spread. I have also found out that my target audience would most likely buy a magazine that have a low price, has entertaining features and freebies, I will take this into consideration when making my front cover. Overall I am going to create a magazine that will interest the indie/indie-rock market as I feel this is the most popular to the younger 16-24 market I would like to target.