Audience Profile - Amazon S3...AUDIENCE PROFILE Plan Demographics* • 98% of the top 1000 pension...
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® AUDIENCE PROFILE Plan Demographics * • 98% of the top 1000 pension plans in the U.S. with total assets of $7 Billion • Average pension fund size is $175 Million • 45% of readers are at companies with 1,000+ employees Decision-Making Power ** • Average reader has over 15 years of experience in plan or fund administration • 95% are personally involved in selecting/recommending plan providers • 74% are involved in the plan design 20% C-Level/Senior Management 1 67% Financial/Operational Management 2 5% Professional Services 3 8% Others Circulation*** • 35,000 subscribers • 71,750 pass-along readers (2.05 per subscriber) • Total Readers 106,750 21% read for defined benefit information 67% read for defined contribution information 9% None 3% Other For more information: Robert Jones at 203-595-3174 or [email protected] www.plansponsor.com | 1 Audience Profile The trusted information and solutions resource for retirement benefits decision makers Since 1993, PLANSPONSOR has been the nation’s leading authority on retirement and benefits programs and is dedicated solely to helping employers navigate the complex world of retirement plan design and strategy on behalf of their employees. We reach the retirement plan decision makers that matter most in all corners of the market—large and small—in the way they want to be communicated to, whether it’s through our magazine, daily newsletter, Web site, Web cast program, or conference program. Reaching an Influential Readership 1 Pres, Chairman, CEO, COO, CFO, Sr VP, Exec VP 2 Vice Pres, Director, Manager, Controller, Corp Officer 3 Consultant, Counselor, Analyst, Accountant, Supervisor, Coordinator Source: July 2010 PLANSPONSOR data *July 2010 PLANSPONSOR data and 2009 Money Market Directory of Plan Sponsors **2007 Readership Study ***June 2010 BPA statement and July 2010 PLANSPONSOR data The debate over in-plan versus out-of-plan use of DC annuities intensifies TRO BUYER’S GUIDE / ANOTHER LOOK AT LDI INSIDE or OUT ? JULY 2010 | $29 | WWW.PLANSPONSOR.COM PS_AudProf_p3.indd 1 8/30/10 3:09 PM
Transcript of Audience Profile - Amazon S3...AUDIENCE PROFILE Plan Demographics* • 98% of the top 1000 pension...
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AUDIENCE PROFILE
Plan Demographics*
• 98% of the top 1000 pension plans in the U.S. with total assets of $7 Billion• Average pension fund size is $175 Million• 45% of readers are at companies with 1,000+ employees
Decision-Making Power** • Average reader has over 15 years of experience in plan or fund administration• 95% are personally involved in selecting/recommending plan providers • 74% are involved in the plan design
20% C-Level/Senior Management1
67% Financial/Operational Management2 5% Professional Services3 8% Others
Circulation***• 35,000 subscribers• 71,750 pass-along readers (2.05 per subscriber) • Total Readers 106,750
21% read for defined benefit information67% read for defined contribution information 9% None 3% Other
For more information: Robert Jones at 203-595-3174 or [email protected]
www.plansponsor.com | 1
Audience ProfileThe trusted information and solutions resource for retirement benefits decision makersSince 1993, PLANSPONSOR has been the nation’s leading authority on retirement and benefits programs and is dedicated solely to helping employers navigate the complex world of retirement plan design and strategy on behalf of their employees. We reach the retirement plan decision makers that matter most in all corners of the market—large and small—in the way they want to be communicated to, whether it’s through our magazine, daily newsletter, Web site, Web cast program, or conference program.
Reaching an Influential Readership
1 Pres, Chairman, CEO, COO, CFO, Sr VP, Exec VP2 Vice Pres, Director, Manager, Controller, Corp Officer3 Consultant, Counselor, Analyst, Accountant, Supervisor, Coordinator
Source: July 2010 PLANSPONSOR data
* July 2010 PLANSPONSOR data and 2009 Money Market Directory of Plan Sponsors**2007 Readership Study*** June 2010 BPA statement and July 2010 PLANSPONSOR data
The debate over in-plan versus out-of-plan use of DC annuities intensifies
TRO BuyeR’s Guide / AnOTheR LOOk AT Ldi
InsIdeor
Out?
JuLY 2010 | $29 | www.pLansponsor.com
C1_PS710_cvr_ok4.indd 1 6/24/10 2:49 PM
PS_AudProf_p3.indd 1 8/30/10 3:09 PM
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AUDIENCE PROFILE
Engaging the Retirement Community in a Variety of MediumsPLANSPONSOR Magazine*• 83% read four out of four or issues three out of four issues• Subscribers spend 67 minutes reading each issue and keep issues for over 11 months. Events• Over 14,000 attendees to webcasts in 2009• Over 1,500 attendees to conferences in 2009 PLANSPONSOR.com (January-May 2009)• 48,000 monthly unique visitors • Over 218,000 page views• 2,000,000 impressions • 48,000 subscribers to daily newsletter, NewsDash Research• 10,778 survey participants in 2009
PLANSPONSOR: A Trusted Resource for our ClientsPLANSPONSOR.com
“Just an ongoing thank you for your unflaggingly diligent work to keep operatives like me current. Your web-site is better than any 2 1/2 day seminar.” —TPA
NewsDash“ I enjoy the printed and electronic updates of PLANSPONSOR. They provide a ‘single source’ for benefits
news that comes in an entertaining package. Thanks for your continuing quality product!”–Fortune 500 Plan Sponsor
“Just wanted to tell you how much I enjoy the NewsDash. I love the wit and sense of humor that the articles are written with. I’ve been an employee benefit consultant for 20 years and am glad to see that someone can make these dry and technical subjects seem fun and entertaining (well for the most part!). Your writers are great! Keep up the good work!”—Consultant
2010 PLANSPONSOR National Conference“A great conference to get connected to other Plan Sponsors, network and learn about what works well in other organizations. The conference also addresses the hottest topics and concerns on the forefront of most Benefit Managers minds.” –Plan Sponsor
“As a plan sponsor you need to stay current with what others are doing, and what changes you need to suggest to your Committee. The National Conference is jam packed with great information, trends, and suggestions on better plan design. You can’t afford not to be there.” –Plan Sponsor
For more information: Robert Jones at 203-595-3174 or [email protected]
www.plansponsor.com | 2
Audience Profile
*2007 Readership Study
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