Audience ProfileWhen producing a media product it is important to bare in mind the target audience, as the product needs to be created so that it relates to the individual or mass audience market.  We base our audience profile on several aspects of a member or group of the general public.•Age•Gender•Ethnicity•Education•Occupations•Income bracket•Fashion•VAL type

Age• The audience who are likely to watch our products are the youth, teenagers and young adults, in their 20’s. The music is quiet alternative and is associated with teenagers, as it is seen as a rebellious form of music.

Gender• Both genders would watch the video

and read or use the two ancillary tasks, although the genre of music is seen as a majority male audience, as there is often a Male gaze involved. Whereas genre’s such as Pop are associated with females.

Ethnicity • The video isn’t made for one race in

particularly, but I would expect White Males and Females, to watch the video because of the style of music.

Education• Alternative and indie music is

associated with a well educated audience as it is thought that they think for themselves, when it comes to their choice of music.

Occupations• Many of the target audience, are

likely to still be in full time education, or at university or possible in a low paid job after graduating from university.

Income Bracket• As many of the audience are still in education they are classed as students and therefore are right at the bottom of the scale, in E class or D class. They may be employed but it will be low paid low hours jobs, such as shop assistants.

Fashion• The target audience tend to think of

their appearance as been very important, as they like to keep up to date with the latest trends etc. They also like to look quite different and stand out from the crowd. By this I mean they make their own trends, and don’t stick to popular fashion trends.

VAL Type

• A fulfilled is someone how is quite mature and well-educated.

• Believers are people who will follow something quite religiously.

• Experiencers are people how will go out to things to entertain them, and like trying new and daring things

Fulfilled, Believers and Experiencers