Audience Insight Report2016

Introduction

Welcome to GAAPweb’s 2016 audience insight report. Over 4,000 accountancy & �nance professionals from graduate to CFO across all sectors, participated in our candidate survey conducted between July and August 2016, with the majority of respondents (60%) currently senior �nance professionals.

All industry sectors were well represented, with Banking & Financial Services, Manufacturing and Accountancy Practice being the most popular.

Manufacturing

Banking & Financial Services

Accountancy Practice

Retail/Wholesale

IT/Telecoms

Construction

Business Services

Consultancy Services

Public Sector

FMCG

Media/Entertainment

Charity

Technology

Transport

Oil/Gas/Mining

Property/Housing

Health

Education

Pharmaceuticals

Utilities

Travel/Tourism

Insurance

Leisure

Marketing

Law

0% 1% 2% 3% 4% 5% 6% 7% 8% 9% 10% 11%

11%

11%

9%

8%

5%

5%

4%

4%

3.%

3%

3%

3%

3%

3%

3%

3%

3%

3%

2%

2%

2%

2%

2%

1%

1%

Sector

15% Finance Director

14% Financial Controller

6%Finance Business Partner

5% Finance Analyst

2% Credit Controller

5% CFO

1% Bookkeeper4% Audit3% Assistant Accountant

6% Management Accountant

1% Financial Risk

5% FP&A

1% Accounts Payable

1% Treasury

1% PQ Accountant1% Payroll

1% NQ Accountant

8% Accountant

1% Purchase Ledger1% Tax

3% Accounts Assistant

15% Finance Manager

Respondents current employers include:

Demographics: Education & qualification

0%

10%

20%

30%

40%

50%

60%

70%

80%

7%

Masters

17%

Degree

75%

ACCA 44%

ACA 20%

AAT 7%

CIMA 28%

AIA 1%

1%

MBA

7%

PhD

1%

ACCA is the most popular of the professional qualifications, with 44% of respondents holding this qualification.

Demographics: Age by job title

key

Age 19 - 24

Age 25 - 34

Age 35 - 44

Age 45 - 54

Age 55 - 60

Age 61+

0

5

10

15

20

25

30

35

40

45

50

Accounts Assistant

33

Assistant Accountant

33

NQ Accountant

33

Finance Analyst

34

PQ Accountant

34

Tax

34

Accountspayable

36

Accountant

37

ManagementAccountant

37

FinancialRisk

38

Bookkeeper

38

FP&A

39

FinanceManager

40

Payroll

41

Treasury

41

FinancialController

42

PurchaseLedger

44

CreditController

45

FinanceDirector

46

CFO

47

Audit

38

FP&A

38

Age

The majority of respondents were agedbetween 35 and 44.

Age

Job Title

Demographics: Gender by job title

54% of Newly Quali�ed who responded were female, suggesting a trend towards more women joining the profession.

91% of CFOs and 84% of Finance Directors who participated were male.

0

10%

20%

30%

40%

50%

70%

80%

90%

100%

60%

Assistant Accountant

45%

5%

FinanceManager

57%

52%

FinanceDirector

84%

16%

CFO

91%

9%

FP&A

66%

34%

FinancialRisk

71%

29%

FinancialController

65%

35%

FinanceBusinessPartner

60%

40%

Audit

72%

28%

Treasury

65%

35%

FinanceAnalyst

60%

40%

Tax

44%

55%

Accountant

58%

42%

ManagementAccountant

58%

42%

NQAccountant

46%

54%

CreditController

57%

43%

Payroll

35%

65%

PQAccountant

60%

40%

AccountsPayable

26%

74%

PurchaseLedger

52%

48%

AccountsAssistant

37%

63%

Bookkeeper

29%

71%

key

Men

Women

Gender

37%

63%

63% of respondents were male

Job Title

Purchase Ledger has the greatest gender parity (52% male 48% female) and Accounts Payable and Bookkeeper have the highest percentage of women professionals with 74% and 71% respectively.

Gender & salary

The most gender neutral job title is Management Accountant where women earn 1.6% more than men, with an average salary of £39,967.

Male£67,384

Female£49,975

Average Salary

The gender pay gap on GAAPweb across all job titles is £17,400, with men earning an average of £67,384, compared to £49,975 for women. The 35% variance is significantly higher than the 19.2% gender pay gap reported by the Office for National Statistics. Treasury roles have the biggest overall gender pay gap, with men earning £63,370 compared to £41,607 for women(52% more for men).

Women earn more than men in 7 of the 22 possible job titles surveyed. Women who work in Financial Risk earn an average of £71,563, 7% more than men. Accounts Payable, Payroll & Purchase Ledger are also roles where women are paid more than men.

Professional qualifications & salary

Accountants with a CIMA qualificationaverage a salary of £65,930, while ACCAqualification holders average £51,650per year.

Professional Qualifications

£0

£10K

£20K

£30K

£40K

£50K

£60K

£70K

£80K

£90K

ACA CIMA ACCA AIA AAT

£85,197

£65,930

£51,650

£44,844

£31,145

Salary

Accountants with an ACA qualification earn an average salary of £85,197 suggesting that many senior finance roles require ACA qualified candidates.

65

Job title & average salary

£0

£10K

£20K

£30K

£40K

£50K

£60K

£70K

£80K

£90K

£100K

£110K

£120K

Job Title

CFO

£118,207

FinanceDirector

£94,405

FP&A

£69,855

FinancialContoller

£67,365

FinanceBusinessPartner

£63,345

Audit

£60,046

FinanceManager

£56,097

Treasury

£55,135

FinanceAnalyst

£43,299

Tax

£42,266

Accountant

£39,889

ManagementAccountant

£39,607

NQAccountant

£36,250

CreditContoller

£34,524

Payroll

£32,292

PQ Accountant

£28,542

AccountsPayable

£25,375

AssistantAccountant

£23,873

PurchaseLedger

£22,216

AccountsAssistant

£20,660

FinancialRisk

£68,241

Bookkeeper

£19,138

Salary

Job title, salary & location

CFO

Finance Director

FP & A

Financial Risk

Financial Controller

Finance Business Partner

Audit

Treasury

Finance Manager

Finance Analyst

Tax

Accountant

Management Accountant

NQ Accountant

Credit Controller

Payroll

PQ Accountant

Accounts Payable

Assistant Accountant

Purchase Ledger

Accounts Assistant

Bookkeeper

Job Title

96,591

68,676

53,929

70,625

94,286

60,938

58,864

55,952

43,750

49,167

28,723

38,333

37,857

27,500

36,875

30,625

20,000

17,500

20,833

17,500

Overseas

81,250

55,000

56,103

58,846

45,000

60,000

48,462

38,571

25,000

34,375

42,500

12,500

35,000

28,125

28,750

20,000

20,833

102,360

73,578

74,318

76,674

68,545

66,357

72,857

65,020

48,081

53,125

49,492

41,886

37,500

39,583

36,250

36,071

24,688

28,750

32,778

23,438

21,136

London

131,512 110,636

96,370

71,389

110,000

68,803

64,944

53,654

43,750

58,139

46,094

42,500

46,700

44,400

35,625

35,000

51,667

27,500

27,500

23,571

15,000

21,563

15,000

South East(exc. London)

119,167

85,972

55,000

95,000

62,857

57,500

70,000

45,000

48,276

45,833

51,667

36,538

37,321

40,000

19,167

55,000

22,500

17,500

16,071

35,000

East Midlands

121,000

86,552

75,000

35,000

62,039

58,684

75,833

76,875

48,684

43,750

26,250

45,921

37,500

35,000

23,750

31,875

24,545

14,167

16,071

15,000

South West

104,167 125,000 116,667

83,953

65,156

65,000

60,541

55,000

45,278

15,000

48,605

31,184

38,750

36,641

34,483

65,000

27,500

17,500

20,909

17,500

19,706

16,250

17,500

15,833

North West

115,000

90,952

67,000

51,250

63,929

59,545

48,438

51,354

31,667

31,250

43,750

35,278

33,125

20,625

23,750

12,500

12,500

21,111

12,500

19,167

West MidlandsNorth East

55

Industry sector & average salary

Oil/Gas/Mining

Technology

Pharmaceutical

Marketing/PR

Consultancy Services

Media/Entertainment

IT/Telecoms

FMCG

Law

Insurance

Leisure

Health

Transport/Logistics

Business Services

Property/Housing

Manufacturing/Engineering

Banking & Financial Services

Retail/Wholesale

Construction

Utilities

Travel/Tourism

Education/Training

Charity

Public Sector

Accountancy Practice

£0 £10K £20K £30k £40k £50K £60K £70K £80K

£80,964

£77,401

£75,634

£74,884

£73,598

£71,014

£70,450

£69,491

£68,889

£68,773

£66,173

£65,213

£64,048

£63,101

£61,541

£61,060

£61,035

£60,320

£56,863

£55,977

£55,733

£50,774

£48,624

£48,125

£35,020

Sector Average Salary

Salary increase by age & gender

Age

53% of our surveyed audience stated that they had received a pay rise in the last 12 months. The results demonstrate that salary increases decline over the course of �nance professionals’ careers, with 67% of accountancy & �nance professionals in their 20s recently receiving a salary increase compared to 38% of candidates in their 60s.

25

68%

32%

67%

33%

35

67%

33%

61%

39%

55

48%

52%

53%

48%

45

54%

46%

60%

40%

61

45%

55%

38%

62%

Gen

der

Gen

der

Salary increase & length of tenure

Less than a year

Yes54%

No 46%

1 to 3 years

Yes63%

No37%

Yes64%

No36%

Yes57%

No43%

3 to 6 years 6 years +

Time in role:

Time in role:

Did you receive a salary increase in the last year?

Salary increase & job title

Accountant

56%Yes

44%No

Accounts Assistant

51%Yes

49%No

Accounts Payable

58%Yes

42%No

Assistant Accountant

53%Yes

47%No

Audit

68%Yes

32%No

Bookkeeper

19%Yes

CFO

55%Yes

45%No

55%Yes

45%No

PQ Accountant

45%Yes

55%No

Purchase Ledger

69%Yes

31%No

Tax

57%Yes

43%No

Treasury

Finance Business Partner

71%Yes

29%No

Finance Director

59%Yes

40%No

Financial Controller

58%Yes

42%No

Financial Planningand Analysis

70%Yes

37%No

Finance Manager

63%Yes

37%No

Financial Risk

70%Yes

30%No

ManagementAccountant

63%Yes

37%No

Payroll

42%Yes

58%No

Finance Business Partners (71%) and Financial Risk (70%) professionals were the most likely to have received a pay rise in the last 12 months.Bookkeeping (80%) and Payroll (58%) professionals were the least likely to have received a pay increase.

85,972

55,000

95,000

62,857

57,500

70,000

45,000

48,276

45,833

51,667

36,538

37,321

40,000

19,167

55,000

22,500

17,500

16,071

35,000

45%Yes

55%No

Credit Controller

70%Yes

30%No

Finance Analyst

80 % No

Locations

Banking and Financial Services is the most popular sector in London and Overseas, with 14.5% and 13.2% of roles beingin this sector, respectively. Outside London and Overseas, Manufacturing/Engineering is the most popular sector, with 23.6% of roles in the North East in this sector.

In London, North West and West Midlands, CIMA is thequalification most respondants have, while ACCA is more prominent in all other locations.

The average salary in London across all surveyed candidates was £67,000, while the North West averages the lowest at £50,827 – 24% less than London.

CFOs earn the most in every region of the UK with London CFOs earning the most, averaging a salary of £131,000 compared to £104,000 in the South West

£0

£10K

£20K

£30K

£40K

£50K

£60K

£70K

Office Location

London

£67,141

Overseas

£66,553

South East(ex London)

£64,752

EastMidlands

£57,375

SouthWest

£55,194

North East

£54,195

WestMidlands

£53,310

North West

£50,827

Salary

Relocation

Yes51%

No49%

East Midlands

Yes54%

No46%

London

Overseas South West

North West

Yes41%

No59%

South East(excluding London) West Midlands

49% of candidates would be willing to relocate for the right role, with London, the Middle East, Continental Europe and USA being the most likely locations. 54% of London-based accountancy professionals are willing to relocate for the right role. Candidates in the North West and West Midlands are less willing to relocate, with 59% and 58% looking for roles in their local area.

95% of candidates who are currently working overseas are willing to relocate for a role.

Yes95%

No5%

Overseas

Yes44%

No56%

South East(excluding London)

Yes41%

No59%

West Midlands

South West

Aged 20-29

Yes68%

No32%

Aged 30-39

Yes54%

No46%

Aged 40-49

Yes49%

No51%

Aged 50-59

Yes50%

No50%

Aged 60+

Yes51%

No49%

Yes44%

No56%

North East

Yes47%

No53%

South West

Length of time in role & job title

The standard time spent in a role is 3 years, with candidates at the start (Accounts Payable 17%) and peak of their career (Finance Director/CFO 16%) more likely to remain in their job for over 10 years.

key

10 years +

3-6 years

1-3 years

Less than a year

27%

10%

39%

24%

21% 16%

36%

27%

Finance Director Finance Manager

24%8%

39%

29%

Financial Controller

22%13%

37%

28%

Accountant

23%8%

43%

26%

Management Accountant

12%

8%

35 %

45%

Assistant Accountant

12%17%

41%30%

Accounts Payable

Time in role

“Good site with a good selection of roles”CFO (Health Sector)

“One of the best job sites for financial professionals” FP&A Manager (Engineering Firm)

“Really good job site with easy navigation and application process”Finance Manager (Consultancy Services)

“Preferable to other websites because of its lack of endlessly repeated roles” Finance Business Partner (Education)

Highlights for GAAPweb

£The average salary of a candidate who has found a job through GAAPweb is

£76,087 – 26% higher than those who haven’t.

83% of respondents would recommend GAAPweb to peers and colleagues

“Good site with a good selection of roles”CFO (Health Sector)

“One of the best job sites for financial professionals” FP&A Manager (Engineering Firm)

“Really good job site with easy navigation and application process”Finance Manager (Consultancy Services)

“Preferable to other websites because of its lack of endlessly repeated roles” Finance Business Partner (Education)

CONTACT DETAILS

Andrew Robertson

Head of Sales

andrew.robertson@tmdr.com

0207 348 9902

Richard Collins

Marketing Manager

richard.collins@tmdr.com

0207 348 5021

Marketing TeamSales Team