Audience for my magazine
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Who might be the audience for your media product? The audience of my magazine would be a mixture of teenagers and adults, with an age variation of around 18-35. It also appeals to fans of indie, rock, and electro music, so this extends to various music groups. The bands mentioned on the front cover are rock, indie, and electronic, which will attract fans of these music genres. The typography, likewise, looks electronic and employs the word 'staccato' which alludes to the conventions of electro music. The other fonts used are easily legible and in classy which will attract older readers and more sophisticated music fans. Moreover, the colour scheme of my magazine is red, black, white, and teal. These colours are bright and clear which are easy to read. Notably, the red and black carry connotations of rebelliousness alongside an element of sophistication with the white and teal. The colours would stand out on a shelf among other magazines, but also work as part of a unique house style to represent my magazine brand. The key image on my front cover is of my artist with his hands behind his head as if caught misbehaving and in police custody, suggesting that he is mischievous and a rule-breaker. This attitude will be liked by young readers so will appeal to that audience. This image also sells the magazine using an artist name as a key cover line and model credit, it employs Dyer's Star Theory; this edition of the magazine will attract an audience composed of fans of the artist. In order to cooperate with having a young and very modern readership, my magazine will be published monthly with a wide amount of content in each edition, at an affordable £2.99 per issue. This means that people without a regular income can afford to purchase the magazine if necessary. Likewise, having social networks and online copies of my magazine is a good way to retain the interest of readers in this era of Web 2.0; specifically young people these days
Transcript of Audience for my magazine
Who might be the audience for your media product?
The audience of my magazine would be a mixture of teenagers and adults, with an age variation of around 18-35. It also appeals to fans of indie, rock, and electro music, so this extends to various music groups.
The bands mentioned on the front cover are rock, indie, and electronic, which will attract fans of these music genres. The typography, likewise, looks electronic and employs the word 'staccato' which alludes to the conventions of electro music. The other fonts used are easily legible and in classy which will attract older readers and more sophisticated music fans.
Moreover, the colour scheme of my magazine is red, black, white, and teal. These colours are bright and clear which are easy to read. Notably, the red and black carry connotations of rebelliousness alongside an element of sophistication with the white and teal. The colours would stand out on a shelf among other magazines, but also work as part of a unique house style to represent my magazine brand.
The key image on my front cover is of my artist with his hands behind his head as if caught misbehaving and in police custody, suggesting that he is mischievous and a rule-breaker. This attitude will be liked by young readers so will appeal to that audience. This image also sells the magazine using an artist name as a key cover line and model credit, it employs Dyer's Star Theory; this edition of the magazine will attract an audience composed of fans of the artist.
In order to cooperate with having a young and very modern readership, my magazine will be published monthly with a wide amount of content in each edition, at an affordable £2.99 per issue. This means that people without a regular income can afford to purchase the magazine if necessary. Likewise, having social networks and online copies of my magazine is a good way to retain the interest of readers in this era of Web 2.0; specifically young people these days spend a large amount of their time on their phone, and gather all new information from this technology instead of by buying magazines. This is information that I gathered in my market research. Having a website for the magazine means that they can do so whilst my magazine still has a high reader count.
Magazines being published online with read-only documents and kindle editions are very popular substitutes of print-based magazines in this day and age. Print-based magazines are in decline; by offering the readers online editions, it hooks them onto my brand which will be helpful when the time comes when print-based media is a thing of the past. Convergent media is an important feature
of any magazine in order to maintain audience appeal. The main types that my magazine utilises are Twitter, Facebook, and the magazine's own website. Some of these promote the magazine (they can easily be maintained and advertised) and can directly contact readers via online communication. This would allow the magazine company to receive constant feedback for improvement and general opinions. Furthermore, this social media can uphold interest by holding competitions, giving prizes and directly engaging readers. The magazine’s own website holds great significance; its presence on the cover tells the reader that there is more to the magazine than its monthly paperback publication. Readers are encouraged to view the website and discover more than what the magazine offers; more information and a further variety of activities will absorb the reader and help to sell it in the future. The existence of the website tells consumers that it has far more to offer than just a magazine.
To help me evaluate my magazine, I created a focus group on Facebook for people to comment on my magazine. I asked them what they thought of the colours, fonts, what they think the genre is, if it appeals to my target audience, and if the house style matches.
Taking a look at the reviews, I believe that my attempt to design a magazine that appeals to my magazine has been successful. These are other reviews that I gathered from the first draft of my magazine, and the comments made were taken onboard to improve my production.
