Audience Feedback

Our Target Audience was 16 – 24s Soaps with similar target audiences were Hollyoaks and Made in Chelsea

Audience Research

Moodboard

From this research we knew that young audiences liked to be up to date with technologies and news etc. We tried to include these things in our trailer such as the intertextuality of phones and use of modern settings etc. Also the outfits the characters wore were quite glamorous and in keeping with the modern brands that teenagers would generally wear, such as topman.

Holly oaks

We researched hollyoaks storylines for ideas for our own. From this we found that :

They need to be realisitic

Need to be relatable to a young audience

The large majority of the storylines were quite depressing and dark

Enabled the audience for catharsis

An example that we used was Warren and Mandys affair in Hollyaoks. This was part of the inspiration for the Jake, Georgia and Sophie storyline where best friends were betraying each ohter.

We also knew that we needed variety in storylines, as there are normally two or three different interweaving storylines throughout episodes. This is why we had a lighter hearted one of Harry losing a bet and driving his moped as a woman. However the main storyline is always key in the episodes of soap

Made in Chelsea

From our Made in Chelsea research I learnt a lot about construction of trailers. This meant including title cards to make the storylines clearer, and importance of costumes/ settings to set the scene for the audience

This was important to establish a brand identity in the trailer.

Audience Feedback

From using social media websites, it enabled people to comment on versions of my trailer and give me ideas for improvements.

The Feedback told me things like

“The fades need to be on the click to the music”

“Title cards need to make the storylines clearer”

“Loop the intro of the music”

“Rearrange the scenes so that the character relationships are clearer”