Audience discovery exercise

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Page 1: Audience discovery exercise

Digital Technology & Social Media for Entrepreneurs

Audience Discovery Exercise

Describe your audience from a HELICOPTER perspective. Write below the broader characteristics of your average or typical customer/fan. Use generic descriptions such as:

Age

Gender

Geographic location

Online/Offline

Etc

Describe your audience from a DIRT DIGGER perspective. Dig deep into the essential characteristics of your audience. Feel free to make several different audience ‘descriptions’. Use specific words such as:

Interests (Hobbies etc)

Passion (Art, Taylor Swift etc)

Values (honesty, religion etc)

Attributes (generous, serious, loyal etc)