AUDI FIS SKI WORLD CUP 2019/20 · y. TV Media Evaluation - Audi FIS Ski World Cup 2019/20 2...

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Expertise by Nielsen Sports

Your contacts: Alexander Karduck, Markus Kreile

AUDI FIS SKI WORLD CUP 2019/20 TV Media Evaluation – Event Summary

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2 TV Media Evaluation - Audi FIS Ski World Cup 2019/20

INTRODUCTION

STUDY BRIEF

SPONSORS Audi, Longines, Resort

ANALYSIS PERIOD 2019/20 Season

EVENT Audi FIS Ski World Cup 2019/20 (M/L)

MARKETS

Austria, Bulgaria, Canada, China, Croatia, Czech Republic, Denmark, Finland,

France, Germany, Italy, Japan, Netherlands, Norway, Poland, Russia, Slovakia,

Slovenia, South Korea, Spain, Sweden, Switzerland, United Kingdom, USA

TV PROGRAMME TYPES Live, Delayed, Relive, Highlights, Sport Magazines, Magazines, News

AUDIENCE SOURCES Mediametrie/Eurodata TV, The Nielsen Company, MMS, TNS Gallup | Adults 3+ |

Estimations by Nielsen Sports

Copyright © 2020 The Nielsen Company (US), LLC. Confidential and proprietary. Do not distribute. 3

GLOBAL OVERVIEW

LIVE NON-LIVE

AUDI FIS ALPINE SKI WC

Cumulative Audience (M)

368,13 2.355,56

Broadcast Time (hh:mm:ss)

3359:57:01 12761:21:40

Event Impressions (M)

42.726,04 19.397,84

SPONSORSHIP ANALYSIS

Visibility (hh:mm:ss)

2645:10:34 10541:09:41

Sponsorship Impressions (M)

34.719,91 13.427,97

QI Media Value (€)

142.260.125 40.850.228

2.723,69

16121:18:41

62.123,88

13186:20:15

48.147,88

183.110.353


GLOBAL OVERVIEW

LIVE NON-LIVE



223,67 1.524,57


1961:29:39 8247:47:14


25.970,40 11.478,96



1571:02:26 6853:58:28


21.270,15 7.923,49


87.232.038 24.287.354

1.748,04

10209:16:54

37.449,36

8425:00:54

29.193,64

111.519.392


GLOBAL OVERVIEW

LIVE NON-LIVE



160,05 1.250,74


1398:27:22 4513:34:24


16.756,24 8.470,80



1074:08:07 3687:11:14


13.449,76 5.504,48


55.028.087 16.562.874

1.410,79

5912:01:47

24.674,52

4761:19:21

18.954,24

71.590.961


KEY INSIGHTS

CUMULATIVE AUDIENCE

• Dropped by about 400M compared to

2018/19 (-13%). Live coverage only by

20M (-5%).

• The main reason is the cancellation of

events at the end of the season,

especially the season final.

BROADCAST TIME

• 3.360 hours of live coverage mean a

share of 21% of the total broadcast time.

• 80% of broadcasting taking place on

Eurosport (75% in 2018/19), but only

15% of media impact (13%).

VISIBILITY

• Combined all brands were visible for

13.186 hours (+33% vs. 2018/19).

• Most visibility generated in Austria with

broad coverage on ORF 1, ORF

Sport+ and Eurosport.

SPONSORSHIP IMPRESSIONS

• 34,7 billion sponsorship impressions

generated through live coverage, 1,9

billion more than in 2018/19

• As in the year before, Germany &

Austria account for most sponsorship

impressions (44% of the total).

QI MEDIA VALUE

• More than €142M out of the total €183M was generated during live

broadcasts (78%).

• Naming partner Audi generated a QI media value of € 57,7M (-4% vs.

2018/19), Longines generated € 60,5M (+11%).


TV COVERAGE TREND

2’990 3’321 2’736 2’977 3’131

2’724

61’754

71’123

57’369 62’254 64’301 62’124

-10’000

10’000

30’000

50’000

70’000

90’000

110’000

0

2’000

4’000

6’000

8’000

10’000

12’000

14’000

16’000

18’000

2014/15 2015/16 2016/17 2017/18 2018/19 2019/20

Broadcast Time (h) Audience (M) Media Impact (M)

YEAR-ON-YEAR DEVELOPMENT

• Broadcast time increased for the fifth consecutive time in recent years.

The cancellation of events at the end of the season led to a drop in live

coverage by around 300 hours, but a large amount of reruns filling this

gap led to an overall increase.

• This is also the reason why media impact did not rise accordingly since

reruns do not attract as many viewers as live airings.

• Cumulative audience declined also because there were less news

features on wide-reaching free-to-air channels.

*Source: Mediametrie/Eurodata TV, The Nielsen Company, MMS, TNS Gallup /Adults 3+/Estimations by Nielsen Sports


MARKET RANKING – EVENT IMPRESSIONS (M)

MANAGEMENT SUMMARY Media Monitoring

• Without having a World Cup Final this season, Kitzbühel makes it

to the top again with regards to cumulative live audience.

Together with Zagreb and Wengen, 3 venues from last year’s top

5 appear on this chart again.

• Germany, as in previous years, leads by far the media impact

table. Compared to 2018/19, the media impact decreased by

approx. 1.400 M event impressions (-8%).

• Austria ranks second again, showing a similar trend (-16%).

Besides the Corona-impact, men’s technical disciplines lost 15%

of their average live audience, possibly indicating a “Marcel-

Hirscher-Retirement-Effect”.

• Italy profits from the sportive success of their (female) athletes

and notably increases in media impact (+40%).

16’649

10’736

8’455

6’102

3’982

2’152

2’021

1’538

1’255

1’198

1’104

1’098

997

843

716

671

658

616

610

304

214

152

50

1

Germany

Austria

Italy

Switzerland

Sweden

Norway

Slovenia

Slovakia

France

Finland

Croatia

Poland

China

Czech Republic

United Kingdom

USA

Russia

Netherlands

Bulgaria

Japan

Spain

Canada

Denmark

South Korea

LIVE AUDIENCE BY VENUE (TOP 5) – CUMULATIVE AUDIENCE (M)

26.70 24.44 24.03 23.23

19.58

Kitzbühel Zagreb Garmisch-Partenkirchen

Wengen Lienz

1.924

2.437

2.245

3.491

970

1.548

1.788

1.710

2.033

630

1.739

1.142

141

1.510

721

272

1.131

1.158

996

282

812

52

420

4

BROADCASTS


Copyright ©2020 The Nielsen Company. Confidential and proprietary. 9

Media Monitoring

MANAGEMENT SUMMARY

CHANNEL RANKING BY BROADCAST TIME (TOP 5) (hh:mm:ss)

CHANNEL RANKING BY EVENT IMPRESSIONS (TOP 5) (M)

WORLD CUP EVENT IMPRESSIONS TREND (M)

467:43:45

462:18:37

429:47:11

429:47:11

429:47:11

Eurosport Spain

Eurosport IT

Eurosport PL

Eurosport RU

Eurosport CZ

71’123

57’369 62’254 64’301 62’124

2015/16 2016/17 2017/18 2018/19 2019/20

9’938.21

8’638.56

5’428.29

4’779.26

4’395.27

ORF 1

ARD

Rai Sport

ZDF

SRF 2


• The Spanish Eurosport 1 feed ranks top this season in terms of

broadcast time with an especially broad percentage of reruns

(78%). ORF Sport+ (337h) is the top channel outside the

Eurosport network.

• ORF 1 is once again the channel with the highest media impact,

despite a 16% year-on-year-decline in event impressions.

• For the first time in recent years, German public broadcasters

ARD and ZDF (-16% vs. 2018/19) do not take the 2nd and 3rd

place in the event impressions ranking.

• With an increase of 28%, Italian Rai Sport climbs up one spot

compared to the previous season.

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By Country

MEDIA MONITORING

COUNTRY

NUMBER OF

BROADCASTS

CUMULATIVE

AUDIENCE* BROADCAST TIME

ACTUAL PLAYING

TIME

EVENT

IMPRESSIONS

(#) (M) (hh:mm:ss) (hh:mm:ss) (M)

Austria 2.437 316,51 1265:23:03 1031:04:01 10.736,48

Bulgaria 996 31,08 845:15:55 699:26:01 610,04

Canada 52 3,26 15:16:39 12:33:13 151,59

China 141 11,71 96:14:15 91:24:34 997,26

Croatia 1.739 90,28 880:12:51 791:08:01 1.104,05

Czech Republic 1.510 102,29 866:13:13 788:21:11 843,09

Denmark 420 2,61 351:47:24 315:10:40 50,17

Finland 630 47,05 477:42:27 416:15:58 1.198,06

France 2.033 221,16 641:20:45 585:37:40 1.254,74

Germany 1.924 634,37 768:43:33 664:47:22 16.649,19

Italy 2.245 544,44 1112:17:47 974:09:00 8.454,50

Japan 282 3,82 574:17:01 286:13:51 304,44

Netherlands 1.158 41,83 835:06:16 753:19:13 616,36


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By Country

MEDIA MONITORING

COUNTRY

NUMBER OF

BROADCASTS

CUMULATIVE


ACTUAL PLAYING

TIME

EVENT

IMPRESSIONS


Norway 1.548 109,06 452:47:24 385:35:41 2.152,41

Poland 1.142 42,61 808:08:04 748:07:31 1.097,90

Russia 1.131 9,85 814:50:15 751:55:14 657,90

Slovakia 1.710 113,11 864:28:19 788:26:58 1.538,33

Slovenia 1.788 59,02 961:59:29 860:01:35 2.021,23

South Korea 4 1,66 0:01:09 0:00:50 0,74

Spain 812 20,33 873:48:58 633:00:52 213,71

Sweden 970 161,23 467:43:30 407:45:06 3.982,38

Switzerland 3.491 136,20 1082:34:50 936:12:34 6.102,34

United Kingdom 721 10,56 726:16:12 665:29:09 716,26

United States 272 9,63 338:49:24 264:15:39 670,70

TOTAL 29.156 2.723,69 16121:18:43 13850:21:54 62.123,88


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By Country

MEDIA MONITORING

COUNTRY

NUMBER OF

BROADCASTS

CUMULATIVE


ACTUAL PLAYING

TIME

EVENT

IMPRESSIONS


Austria 1.685 228,40 807:56:04 659:43:09 7.018,80

Bulgaria 682 21,77 605:11:16 496:05:28 387,14

Canada 33 1,88 9:08:39 7:36:14 90,66

China 55 7,09 40:32:02 38:30:02 583,61

Croatia 1.207 76,03 553:01:52 497:07:02 847,74

Czech Republic 908 45,19 538:35:52 493:46:43 274,30

Denmark 202 1,65 176:56:47 157:42:37 25,71

Finland 329 29,13 255:57:39 221:43:43 681,75

France 1.581 200,89 429:18:52 389:46:14 890,12

Germany 1.315 429,03 500:03:34 429:58:58 10.367,90

Italy 1.287 246,82 671:36:05 593:49:14 4.696,81

Japan 278 3,79 566:35:56 282:01:51 298,51

Netherlands 737 26,58 533:00:13 480:31:38 367,32


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By Country

MEDIA MONITORING

COUNTRY

NUMBER OF

BROADCASTS

CUMULATIVE


ACTUAL PLAYING

TIME

EVENT

IMPRESSIONS


Norway 1.147 90,88 252:27:06 209:20:20 1.554,13

Poland 723 28,06 523:05:22 484:35:12 674,92

Russia 712 5,82 521:31:48 482:56:24 401,63

Slovakia 878 31,63 527:41:26 487:19:27 148,59

Slovenia 1.147 38,52 591:02:04 530:29:42 1.100,07

South Korea 3 1,56 0:00:45 0:00:33 0,66

Spain 531 14,82 529:44:41 396:45:36 118,63

Sweden 566 108,14 260:33:13 221:21:49 2.303,80

Switzerland 2.486 97,36 677:37:26 587:24:32 3.893,26

United Kingdom 473 9,53 471:34:08 433:09:59 474,20

United States 130 3,49 166:03:55 128:43:06 249,10

TOTAL 19.095 1.748,06 10209:16:45 8710:29:33 37.449,36


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By Country

MEDIA MONITORING

COUNTRY

NUMBER OF

BROADCASTS

CUMULATIVE


ACTUAL PLAYING

TIME

EVENT

IMPRESSIONS


Austria 1.018 146,47 457:26:58 371:20:51 3.717,68

Bulgaria 349 13,06 240:04:38 203:20:33 222,90

Canada 36 2,37 6:07:59 4:56:59 60,93

China 86 4,62 55:42:12 52:54:31 413,65

Croatia 633 27,02 327:10:59 294:00:59 256,31

Czech Republic 726 76,92 327:37:21 294:34:27 568,80

Denmark 219 1,45 174:50:37 157:28:03 24,46

Finland 312 22,52 221:44:47 194:32:14 516,31

France 848 63,15 212:01:53 195:51:26 364,63

Germany 770 300,68 268:39:59 234:48:24 6.281,29

Italy 1.260 364,93 440:41:41 380:19:45 3.757,69

Japan 4 0,03 7:41:05 4:12:00 5,94

Netherlands 436 21,08 302:06:03 272:47:35 249,04


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By Country

MEDIA MONITORING

COUNTRY

NUMBER OF

BROADCASTS

CUMULATIVE


ACTUAL PLAYING

TIME

EVENT

IMPRESSIONS


Norway 496 25,98 200:20:18 176:15:20 598,27

Poland 423 19,68 285:02:42 263:32:19 422,98

Russia 423 4,53 293:18:27 268:58:49 256,27

Slovakia 951 100,16 336:46:52 301:07:31 1.389,75

Slovenia 855 35,05 370:57:25 329:31:53 921,16

South Korea 1 0,10 0:00:24 0:00:16 0,08

Spain 316 7,91 344:04:17 236:15:16 95,09

Sweden 507 88,49 207:10:16 186:23:17 1.678,57

Switzerland 1.892 72,67 404:57:23 348:48:01 2.209,08

United Kingdom 251 4,04 254:42:03 232:19:10 242,06

United States 149 7,87 172:45:29 135:32:32 421,61

TOTAL 12.961 1.410,79 5912:01:48 5139:52:11 24.674,52


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16

634.37

316.51

544.44

136.20

161.23

109.06

59.02

794.85

411.82

360.52

179.02

222.98

150.56

81.62

2019/20 2018/19

16’649.19

10’736.48

8’454.50

6’102.34

3’982.38

2’152.41

2’021.23

18’022.76

12’722.24

6’028.92

5’954.27

4’671.29

2’698.02

2’091.57

2019/20 2018/19

768:43:33

1265:23:03

1112:17:47

1082:34:50

467:43:30

452:47:24

961:59:29

550:16:10

1031:12:43

741:13:23

1197:35:22

612:29:18

558:52:54

706:50:54

Germany

Austria

Italy

Switzerland

Sweden

Norway

Slovenia

2019/20 2018/19

TV Media Evaluation - Audi FIS Ski World Cup 2019/20

By Country Trend (Top 7 by Event Impressions 2019/20)

MEDIA MONITORING

BROADCAST TIME (hh:mm:ss)

EVENT IMPRESSIONS (M)

CUMULATIVE AUDIENCE (M)

MEDIA IMPACT

TREND


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By Country Trend

MEDIA MONITORING

CUMULATIVE

AUDIENCE*

BROADCAST

TIME

EVENT

IMPRESSIONS

CUMULATIVE

AUDIENCE*

BROADCAST

TIME

EVENT

IMPRESSIONS

(M) (hh:mm:ss) (M) (M) (hh:mm:ss) (M)

COUNTRY

Austria 316,51 1265:23:03 10.736,48 411,82 1031:12:43 12.722,24

Bulgaria 31,08 845:15:55 610,04 63,26 762:45:32 650,45

Canada 3,26 15:16:39 151,59 3,95 14:09:37 136,44

China 11,71 96:14:15 997,26 41,34 72:48:31 678,78

Croatia 90,28 880:12:51 1.104,05 83,88 606:59:05 1.102,77

Czech Republic 102,29 866:13:13 843,09 126,69 624:42:07 1.054,88

Denmark 2,61 351:47:24 50,17 5,02 392:12:43 72,07

Finland 47,05 477:42:27 1.198,06 76,78 576:19:37 1.729,03

France 221,16 641:20:45 1.254,74 230,76 696:51:51 1.209,41

Germany 634,37 768:43:33 16.649,19 794,85 550:16:10 18.022,76

Italy 544,44 1112:17:47 8.454,50 360,52 741:13:23 6.028,92

Japan 3,82 574:17:01 304,44 0,85 382:46:32 151,39

Netherlands 41,83 835:06:16 616,36 43,26 534:58:14 508,88

2019/20 2018/19


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By Country Trend

MEDIA MONITORING

CUMULATIVE

AUDIENCE*

BROADCAST

TIME

EVENT

IMPRESSIONS

CUMULATIVE

AUDIENCE*

BROADCAST

TIME

EVENT

IMPRESSIONS


COUNTRY

Norway 109,06 452:47:24 2.152,41 150,56 558:52:54 2.698,02

Poland 42,61 808:08:04 1.097,90 56,37 533:17:15 1.154,54

Russia 9,85 814:50:15 657,90 8,17 532:41:34 672,53

Slovakia 113,11 864:28:19 1.538,33 107,62 584:07:15 1.382,82

Slovenia 59,02 961:59:29 2.021,23 81,62 706:50:54 2.091,57

South Korea 1,66 0:01:09 0,74 0,35 00:01:21 0,32

Spain 20,33 873:48:58 213,71 16,75 563:50:37 152,07

Sweden 161,23 467:43:30 3.982,38 222,98 612:29:18 4.671,29

Switzerland 136,20 1082:34:50 6.102,34 179,02 1197:35:22 5.954,27

United Kingdom 10,56 726:16:12 716,26 24,96 525:13:24 531,84

United States 9,63 338:49:24 670,70 39,64 274:54:24 923,52

TOTAL 2.723,69 16121:18:43 62.123,88 3.131,04 13077:10:22 64.300,82

2019/20 2018/19


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By Country Trend

MEDIA MONITORING

CUMULATIVE

AUDIENCE*

BROADCAST

TIME

EVENT

IMPRESSIONS

CUMULATIVE

AUDIENCE*

BROADCAST

TIME

EVENT

IMPRESSIONS


COUNTRY

Austria 228,40 807:56:04 7.018,80 303,73 572:38:00 8.035,08

Bulgaria 21,77 605:11:16 387,14 57,06 491:28:13 422,65

Canada 1,88 9:08:39 90,66 2,12 7:01:15 77,37

China 7,09 40:32:03 583,61 26,61 21:27:10 229,81

Croatia 76,03 553:01:52 847,74 63,78 343:06:59 820,50

Czech Republic 45,19 538:35:52 274,30 49,77 330:29:19 390,99

Denmark 1,65 176:56:47 25,71 2,31 207:29:52 37,56

Finland 29,13 255:57:40 681,75 49,36 301:35:56 988,05

France 200,89 429:18:52 890,12 171,52 365:57:06 735,56

Germany 429,03 500:03:34 10.367,90 549,44 291:19:13 10.356,77

Italy 246,82 671:36:06 4.696,81 223,74 391:04:12 3.344,05

Japan 3,79 566:35:56 298,51 0,84 379:09:02 149,80

Netherlands 26,58 533:00:13 367,32 27,77 283:54:36 276,69

2019/20 2018/19


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By Country Trend

MEDIA MONITORING

CUMULATIVE

AUDIENCE*

BROADCAST

TIME

EVENT

IMPRESSIONS

CUMULATIVE

AUDIENCE*

BROADCAST

TIME

EVENT

IMPRESSIONS


COUNTRY

Norway 90,88 252:27:06 1.554,13 121,65 315:01:50 1.768,28

Poland 28,06 523:05:22 674,92 34,66 293:11:20 624,08

Russia 5,82 521:31:48 401,63 3,95 292:47:53 361,79

Slovakia 31,63 527:41:27 148,59 36,78 296:35:57 194,17

Slovenia 38,52 591:02:04 1.100,07 48,72 375:14:29 1.056,09

South Korea 1,56 0:00:45 0,66 0 0:00:27 0,00

Spain 14,82 529:44:42 118,63 11,19 324:48:48 86,25

Sweden 108,14 260:33:14 2.303,80 131,6 320:54:00 2.460,53

Switzerland 97,36 677:37:26 3.893,26 123 631:49:46 3.675,23

United Kingdom 9,53 471:34:09 474,20 12,72 311:03:44 362,89

USA 3,49 166:03:55 249,10 3,44 137:26:34 297,93

TOTAL 1.748,04 10209:16:52 37.449,36 2.055,77 7285:35:40 36.752,13

2019/20 2018/19


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By Country Trend

MEDIA MONITORING

CUMULATIVE

AUDIENCE*

BROADCAST

TIME

EVENT

IMPRESSIONS

CUMULATIVE

AUDIENCE*

BROADCAST

TIME

EVENT

IMPRESSIONS


COUNTRY

Austria 146,47 457:26:58 3.717,68 210,09 450:39:42 4.645,33

Bulgaria 13,06 240:04:38 222,90 12,36 261:59:18 223,89

Canada 2,37 6:07:59 60,93 2,84 7:07:24 58,97

China 4,62 55:42:12 413,65 19,9 50:52:13 444,15

Croatia 27,02 327:10:59 256,31 37,76 262:22:07 282,17

Czech Republic 76,92 327:37:21 568,80 99,56 287:54:05 663,04

Denmark 1,45 174:50:37 24,46 3,73 181:48:37 34,15

Finland 22,52 221:44:47 516,31 36,76 267:54:07 734,01

France 63,15 212:01:53 364,63 101,49 327:16:07 471,09

Germany 300,68 268:39:59 6.281,29 385,86 253:50:18 7.661,62

Italy 364,93 440:41:41 3.757,69 171,56 346:54:53 2.665,24

Japan 0,03 7:41:05 5,94 0,01 3:37:30 1,59

Netherlands 21,08 302:06:03 249,04 20,5 244:28:40 229,07

2019/20 2018/19


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By Country Trend

MEDIA MONITORING

CUMULATIVE

AUDIENCE*

BROADCAST

TIME

EVENT

IMPRESSIONS

CUMULATIVE

AUDIENCE*

BROADCAST

TIME

EVENT

IMPRESSIONS


COUNTRY

Norway 25,98 200:20:18 598,27 45,49 239:19:28 912,20

Poland 19,68 285:02:42 422,98 25,95 233:47:38 526,25

Russia 4,53 293:18:27 256,27 4,42 233:35:24 308,21

Slovakia 100,16 336:46:52 1.389,75 91,07 281:12:13 1.187,71

Slovenia 35,05 370:57:25 921,16 54,79 328:56:06 1.030,17

South Korea 0,10 0:00:24 0,08 0,35 0:00:54 0,32

Spain 7,91 344:04:17 95,09 8,58 236:32:20 65,25

Sweden 88,49 207:10:16 1.678,57 141,51 284:33:24 2.171,72

Switzerland 72,67 404:57:23 2.209,08 91,91 556:21:15 2.235,79

United Kingdom 4,04 254:42:03 242,06 18,86 208:38:02 167,01

USA 7,87 172:45:29 421,61 37,36 129:27:50 619,83

TOTAL 1.410,79 5912:01:48 24.674,52 1.622,72 5679:09:34 27.338,78

2019/20 2018/19


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By Channel (Top 10)

MEDIA MONITORING

467:43:45

462:18:37

457:58:37

457:58:37

429:47:11

429:47:11

429:47:11

428:00:39

415:45:24

404:33:47

Eurosport Spain

Eurosport IT

Eurosport IT

Eurosport IT

Eurosport PL

Eurosport RU

Eurosport CZ

Eurosport 2 NL

Eurosport CZ

Eurosport NL 1’215

1’425

1’843

2’575

3’570

4’395

4’779

5’428

8’639

9’938

Dvojka

NRK 1

RTV SLO 2

Eurosport DE

SVT 1

SRF 2

ZDF

Rai Sport

ARD

ORF 1



71% OF

TOTAL

27% OF

TOTAL

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24

655

1’004

1’096

1’624

2’063

2’850

3’036

3’184

5’200

6’508

HRT 2

RTV SLO 2

NRK 1

Eurosport DE

SVT 1

SRF 2

ZDF

Rai Sport

ARD

ORF 1


By Channel (Top 10)

MEDIA MONITORING

286:30:49

285:43:47

281:23:47

281:23:47

279:05:47

272:17:11

272:17:11

272:17:11

264:55:58

260:19:47

Eurosport Spain

Eurosport IT

Eurosport IT

Eurosport IT

Eurosport 2 NL

Eurosport PL

Eurosport RU

Eurosport CZ

Eurosport CZ

Eurosport 2 DE



73% OF

TOTAL

27% OF

TOTAL

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By Channel (Top 10)

MEDIA MONITORING

181:12:56

176:34:50

176:34:50

176:34:50

158:09:22

157:30:00

157:30:00

157:30:00

156:09:55

152:18:55

Eurosport Spain

Eurosport IT

Eurosport IT

Eurosport IT

Eurosport 2 ES

Eurosport PL

Eurosport RU

Eurosport CZ

Olympic Channel

Eurosport NL 460

839

951

1’187

1’507

1’545

1’743

2’244

3’430

3’439

YLE 2

RTV SLO 2

Eurosport DE

Dvojka

SVT 1

SRF 2

ZDF

Rai Sport

ORF 1

ARD



70% OF

TOTAL

28% OF

TOTAL

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MEDIA MONITORING By Programme Type


61.44

368.13

444.38

51.33

277.66

1’362.06

72.65

85.85

11860:56:11

3359:57:01

241:13:45

353:37:18

130:19:47

113:28:03

48:02:01

13:38:57

Sport (relive)

Sport (live)

Sport (magazine)

Sport (delayed)

Sport (moderation)

News

Sport (highlights)

Magazine



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39.25

223.67

24.48

312.89

197.49

840.14

45.29

63.81

7727:29:51

1961:29:39

180:29:43

149:09:44

75:18:47

71:10:37

35:18:33

08:44:21

Sport (relive)

Sport (live)

Sport (delayed)

Sport (magazine)

Sport (moderation)

News

Sport (highlights)

Magazine



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22.91

160.05

254.04

30.08

160.19

718.87

36.96

27.88

4133:26:19

1398:27:22

92:04:00

173:07:34

55:01:00

42:17:25

12:43:28

04:54:35

Sport (relive)

Sport (live)

Sport (magazine)

Sport (delayed)

Sport (moderation)

News

Sport (highlights)

Magazine



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Comparison of Genders

MEDIA MONITORING

55.2%

55.3%

60.3%

44.8%

44.7%

39.7%

Broadcast Time

Audience

Media Impact

TOTAL

16.121 hours

2.724 M viewers

62.124 M impressions

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Coverage Trend by Week

MEDIA MONITORING



00:00:00

200:00:00

400:00:00

600:00:00

800:00:00

1000:00:00

43 44 45 46 47 48 49 50 51 52 53 1 2 3 4 5 6 7 8 9 10 11 12

Men Ladies

0

1’000

2’000

3’000

4’000

5’000

6’000

43 44 45 46 47 48 49 50 51 52 53 1 2 3 4 5 6 7 8 9 10 11 12

Men Ladies

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Season Comparison by Event Impression

MEDIA MONITORING

1’916 3’432

16’515

22’814

14’329

3’165

1’019

5’783

17’722

23’320

5’339

9’511

Oktober November Dezember Januar Februar März

Saison 2019/20

Saison 2018/19

WORLD CHAMPIONSHIPS

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32

Media Monitoring

TV MEDIA EVALUATION

MEDIA MONITORING

Media monitoring is the analysis of broadcast coverage

content. It involves the data coding of events, teams

and/or fixtures, which World Cup, etc. is reported on in

the various programmes. It requires physical recording

footage of the TV broadcast to execute.

BROADCAST SCHEDULE AUDIT (BSA)

The TV programme of a channel is researched online or

compiled on the basis of TAM protocols (audience

ratings).

Note: Due to the type of data collection, only the specific

event coverage can be attributed not secondary

coverage(news, etc.).

PROGRAMME TYPES

TIME CODING

Broadcast Time (BT)

The Broadcast Time is the total duration of team, league

or event coverage, without commercials.

Actual Playing Time (APT)

This is the portion of Broadcast Time containing

competition footage only.

AUDIENCE ANALYSIS

Audience (Average Audience)

The average number of members of a specified

population (e.g. target group of individuals or households)

viewing a TV channel over a given interval (e.g.

programme, daypart).

Cumulative (average) Audience

Cumulative Audience is the aggregate total of all

individual programme audiences (not the unique total

individuals reached). Sometimes called Gross Audience.

Not to be confused with Reach, Cover or Cume

Market Share

Viewing of a specified population, whether households or

individuals, that is tuned to a particular programme or

station during a given time interval, and expressed as a

percentage of the total TV audience during that interval.

Audience data sources

Programme ratings are sourced from official Television

Audience Measurement (TAM) providers such as

Mediametrie/Eurodata TV, The Nielsen Company, MMS,

TNS Gallup, etc.

Audience Estimation

For channels where no official audience measurement is

in place, estimated ratings are calculated using a

quantitative estimation model.

To calculate an estimate, the following information is

included: Technical universe or number of subscribers,

day and time of the program, content of the program,

interest in the sport in the broadcasting country.

Important note: The result represents an approximation of

the TV viewing potential.

EVENT IMPRESSIONS

Event Impressions are a measure of media impact or rate

of audience delivery, event impressions relate the

television broadcast time of an event programme to its

audience ratings, with one impression being equal to one

person's viewing of 30 seconds of programming.

Broadcast time is converted to the number of 30-second

units and then multiplied by the average audience

Event impressions are an important measure for the

delivery of media coverage and audience exposed to this

media coverage of a platform, as well as for

benchmarking purposes with other events / leagues /

clubs.

Formula:

Example:

60 seconds of coverage in a broadcast with 5m viewers:

(60 seconds x 5m) / 30 seconds = 10M Event Impressions

𝐵𝑟𝑜𝑎𝑑𝑐𝑎𝑠𝑡 𝑇𝑖𝑚𝑒 𝑖𝑛 𝑆 𝑥 𝐴𝑢𝑑𝑖𝑒𝑛𝑐𝑒 𝑖𝑛 𝑀

30 𝑆𝑒𝑐𝑜𝑛𝑑𝑠

Dedicated coverage

(primary coverage)

Live Live broadcast

Delayed Near-live, first broadcast airing

Re-live Repeat of a live / delayed broadcast

Highlights

Sports programme showing

event reports and summaries as

well as background information

and interviews

Secondary coverage

Magazines /

Sportmagazine

Programme with

minimal sporting content or sport mix

programmes

News Features in news programmes


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33

Sponsorship Analysis

TV MEDIA EVALUATION

BRAND EXPOSURE ANALYSIS

Measurement of brand exposure differentiated by source.

An exposure is counted on the condition that it is legible

and at least 80% visible on-screen. An exposure can be

either a brand, claim, logo or product likeness.

ASSET VISIBILITY ANALYSIS

Measurement of tool exposure differentiated by sponsor

regardless of brand legibility. An exposure is counted on

the condition that the tool source is at least 80% visible

on-screen, and has an on-screen-share of 0,5% or

higher.

Note: If under 80% of the tool is visible, but the brand

exposed is legible, the exposure will be count towards the

result.

This can also be adapted to tracking of a space that does

not have a signage placement.

SPONSORSHIP IMPRESSIONS

Sponsorship impressions are a measure of sponsorship

impact or rate of audience exposure to sponsorship.

Sponsorship Impressions relate the brand visibility

duration in a television broadcast to its audience ratings,

with one impression being equal to one person's

exposure to 30 seconds of brand visibility.

Brand exposure is converted into the number of 30-

second units and then multiplied by the average

audience. Not to be confused with Event Impressions

Formula:

Example:

(120 seconds x 4m) / 30 seconds = 16M Sponsorship

Impressions.

SPONSORSHIP CPT

Calculation of a CPT based on delivery of sponsorship

impressions against a set sponsorship fee. This metric

demonstrates what price the sponsor paid to reach 1,000

viewer impressions people based on their sponsorship

visibility.

Formula:

Example:

A sponsor pays 1,2m EUR for a sponsorship

which generates 600m sponsorship impressions:

(1,2M EUR x 1.000) / 600m = 2 EUR

100% MEDIA VALUE

Also known as "advertising value equivalency" (AVE),

each brand exposure is valued by equivalating it against

the commercial airtime rate of the programme it is

captured in. The rates are either sourced from the

broadcasters official rate cards or calculated with a 30’

Second advertising CPT and the corresponding audience

of the programme that the exposure was captured in.

Note: This measure is the cash equivalent “cost” of a

media exposure, not its market value

Formula:

Example:

120 seconds of visibility in a programme with a

commercial airtime rate of 2,000 EUR for a 30-second

advertisement:

(120 seconds x 2,000 EUR) / 30 seconds = 8,000 EUR

QUALITY INDEXED MEDIA VALUE

The Quality Index Score (QI Score) is a comparison of the

actual exposure quality and impact between and logos

and properties, based on four factors that influence visual

impact: size, location on Screen, brand hits & duration per

exposure, and the impact of the asset itself (impact

factor). The QI Media Value combines the 100% Media

Value and the QI Score to a QI weighted Media Value.

The following five criteria combine to derive the QI score:

Example:

Brand exposure with a 100% Media Equivalency of 1,000

EUR and a QI Score of 27.5 would equal 275 EUR

𝑉𝑖𝑠𝑖𝑏𝑖𝑙𝑖𝑡𝑦 𝑖𝑛 𝑆 𝑥 𝐴𝑢𝑑𝑖𝑒𝑛𝑐𝑒 𝑖𝑛 𝑀


𝑆𝑝𝑜𝑛𝑠𝑜𝑟𝑠ℎ𝑖𝑝 𝑓𝑒𝑒 𝑥 1,000

𝑆𝑝𝑜𝑛𝑠𝑜𝑟𝑠ℎ𝑖𝑝 𝑖𝑚𝑝𝑟𝑒𝑠𝑠𝑖𝑜𝑛𝑠

𝑉𝑖𝑠𝑖𝑏𝑖𝑙𝑖𝑡𝑦 𝑖𝑛 𝑆 𝑥 𝐶𝑃𝑇 𝑖𝑛 𝐸𝑈𝑅 𝑥 𝐴𝑢𝑑𝑖𝑒𝑛𝑐𝑒 𝑖𝑛 𝑀

30 𝑆𝑒𝑐𝑜𝑛𝑑𝑠 𝑥 1.000

𝑉𝑖𝑠𝑖𝑏𝑖𝑙𝑖𝑡𝑦 𝑖𝑛 𝑆 𝑥 𝐴𝑑 𝑟𝑎𝑡𝑒 30 𝑆 𝑖𝑛 𝐸𝑈𝑅




Nielsen Sports Deutschland GmbH

Scheidtweilerstr. 17

50933 Cologne

Germany

nielsensports.com

CONTACT DETAILS

ALEXANDER KARDUCK

ACCOUNT DIRECTOR

NIELSEN SPORTS

Tel.: +49 221 43073 638

[email protected]

MARKUS KREILE

SENIOR PROJECT MANAGER, MEDIA ANLYTICS

NIELSEN SPORTS

Tel.: +49 221 43073 868

[email protected]

AUDI FIS SKI WORLD CUP 2019/20 · y. TV Media Evaluation - Audi FIS Ski World Cup 2019/20 2...

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Transcript of AUDI FIS SKI WORLD CUP 2019/20 · y. TV Media Evaluation - Audi FIS Ski World Cup 2019/20 2...