ABOUT DIGITAL STRATEGYOF AUDI• TARGET AUDIENCE• BIG IDEA• SOCIAL STRATEGIES• INBOUND MARKETING• DISTINCTIVE TACTICS• RELATED KEYWORDS• METRICS OF KPI• BUDGET

TARGET AUDIENCE

• THE TARGET AUDIENCE FOR AUDI IS• AGE VARIES BY MODELS

• R8 ON 20’S TO A8 ON 70’S• FUTURE AUDI OWNER• CAR MANIAS

BIG IDEA

• THE BIG IDEA OF AUDI IS• INCREASING THE PERCENTAGE OF THE MARKET• INCREASING SALES• MAXIMIZE PROFIT

SOCIAL STRATEGIES

• THE SOCIAL STRATEGIES FOR AUDI IS• FACEBOOK• INSTAGRAM• LINKEDIN• TWITTER

INBOUND MARKETING

• THE INBOUND MARKETING THAT AUDI USES ARE• SOCIAL MEDIA• WWW.AUDI.COM/MYAUDI• EMAIL MARKETING

TO GET A CLOSE RELATIONSHIP WITH CUSTOMERS.

DISTINCTIVE TACTICS

• THE DISTINCTIVE TACTICS THAT AUDI USES ARE• SMART PHONE APP• MYAUDI.COM• AUDI MAGAZIE (KIREAN VERSION)

RELATED KEYWORDS

• RELATED KEYWORDS OF AUDI WERE• MERCEDES BENZ• VOLKSWAGEN• LEXUS• INFINITI• PORSCHE• VOLVO

METRIC OF KPI

• METRICS OF KPI’S FROM• NUMBER OF LIKES IN AUDI PAGE IN FACEBOOK• NUMBER OF FOLLOWERS IN AUDI PAGE IN TWITTER• NUMBER OF LIKES IN AUDI PAGE IN LINKEDIN

TO MEASURE WETHER IT IS SUCCEED OR NOT

TOTAL BUDGET FOR DIGITAL MARKETING• TOTAL BUDGETS FOR AUDI WILL BE ABOUT

30% OF ANNUAL BUDGETABOUT $500,000/YEAR

• AUDI WEBSITE TEAM (EMAIL, MYAUDI, SMARTPHONE APP)-$300,000

• SEARCH ENGINE (GOOGLE, YAHOO)- $40,000• SOCIAL MEDIAS (FACEBOOK, INSTAGRAM, TWITTER)-$120,000