Auction Sellers Guide_Final

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Selling Your Real Estate?Use an Auction For the Best Results!

Theres been an explosion of auction popularity in recent yearsOnline merchandise auction sitesPopular TV shows focused on auctions Did you know that in many countries around the world, auctions are the preferred way to buy and sell real estate?

Our international friends in Ireland, Australia and some nations in Asia have long taken advantage of all the benefits of real estate auctions. You can, too.

When selling your real estate, would you like:

A set date of sale?An accelerated sales and marketing time frame?Fast closing?Only qualified bidders with no contingencies?Competitive bidding that tends to drive up prices?No drawn-out negotiations. The bidders compete against each otherThen Choose a Real Estate Auction!

Auctions vs. Traditional Sale for SellersAUCTION METHODOverall accelerated time frameBidders are pre-qualified and ready to buy

Competitive bidding drives prices up

Property sold at Fair Market ValueQuicker end to carrying costs

Scheduled, limited number of showings

Set closing date, usually 30 days or sooner after the auction

TRADITIONAL METHODSales process may take weeks or monthsBuyers often require financing or prior-sale contingenciesPricing steps typically go downValue is only an approximation based on similar properties soldCarrying costs drag on the entire length of sale processUnpredictable and often inconvenient showings Closing date is often TBD

Heres a look at how an auction is better for the seller than a traditional real estate sale

Virtually all types of real estate can be auctioned

Single familyMulti-familyCondosTownhomesCommercialInvestmentSpecial-useLandAgriculturalAnd More!

Some Example PropertiesHawthorne, FloridaUSAOmaha, NebraskaUSATierrasanta, CaliforniaUSANew Kent County, VirginiaUSAFishhaven, IdahoUSALa Terranas, CaribbeanDRGig Harbor, WashingtonUSABonita, CaliforniaUSA

Minimum BidAuctionBidding begins at a minimum, acceptable price to the seller. Less popular among bidders than the Absolute Auction, a Minimum Bid Auction provides a starting point that a seller may feel more confident with, but the starting bid should not be unrealistically high as to discourage initial bidding. works with sellers to establish an appropriate and productive minimum bid.Auction Bidding TypesHighest bid wins. Absolute Auctions generate by far the most interest among buyers because of the opportunity to win the property with just another bid. This typically means more money for the seller due to the competitive nature of bidding


ReserveAuctionOnly the seller, the auctioneer and the Auction Specialist with knows a confidential minimum price at which the property can sell. Bidders typically regard an auction with a Reserve as the least attractive because of the unknown minimum threshold their bidding needs to reach in order to purchase the property. How is your real estate auctioned? There are three popular options:

Working with our designated Auction Specialists, your property is typically ready for auction approximately three weeks after contracts are signed. This is an average time period based on the market and the type of property we are auctioning. During this period, we will market your property and assemble all due-diligence documents into a Bidder Information Package for buyers.There are three primary ways to sell a property at auction:Live, In-Person EventOnline-Only Event Live / Online Hybrid Event Lets see how each of these methods are defined.When is your Real Estate Auctioned?

Online-Only Event Perfect for a listing or listings in which a live, in-person event isnt practical. Online bidding time is set for a narrow time frame or a broader time frame depending upon the marketing strategy preferred by the seller, in consultation with a specialist. Bidding is done by qualified buyers online, in real time, though the Online Bidding Platform.Auction MethodsWhen most people think of auction, this is it. This type of event features a live auctioneer in an open-outcry setting. Qualified bidders raise their numbered paddles or bid cards when they wish to bid at the announced price, which is publically acknowledged by the auctioneer. A live, in-person event is typically held at a hotel ballroom or conference center for multi-property listings, or onsite at the subject property for a single listing.

Live, In-Person Event

Live / Online Hybrid Event A great combination that melds todays technology with tradition to throw open the doors for bidding from virtually anywhere. Bidders in the room, across town or around the world can purchase real estate while sellers can have their properties exposed to buyers far beyond local markets.These auction methods describe the length and the location of the auction.

Question & Answer

A: Absolutely not. Any real estate that can be sold can be auctioned. It simply is the fastest, most efficient and most transparent way to buy and sell. Q: Arent auctions used only for foreclosures and distressed properties?

Question & Answer

A: Despite multiple offers, you may end up leaving money on the table unless you let potential buyers compete openly against one another in an auction format. Q: I live in a definite sellers market in which multiple offers are made almost immediately when properties come up for sale. Why would I choose an auction?

Question & Answer

A: Yes. Please use our contact information at the conclusion of this presentation.Q: Can you help me sell my real estate without an auction? can provide the following marketing for your real estate. Some marketing methods are available only in multi-property auction events in which pooled advertising dollars are available to make certain purchases. Our marketing includes, but is not limited to:

The website with a dedicated, customized listing page for each propertyLocal Multiple Listing ServiceAdditional real estate-focused websitesBrochures and/or flyersDirect mailSocial mediaNews releasesCompany newsletter Newspaper adsTV and/or radio spotsBillboardsGuerilla marketing

How we market

Marketing Examples

CommercialsBillboardsDirect mailFlyers

What will it cost to sell my real estate at an auction?Our listing fee and the marketing cost will vary, due to several important factors including:Type of propertyMethod of auctionSingle-property auction or multi-listing auctionOtherWe can best answer this question with a conversation. Please dont hesitate to contact us for more information and lets discuss your particular situation.How Much?


Well work with you every step of the way to determine the right solution for all thetopics in this presentation, such as the type of auction (Absolute, Minimum Bid, Reserve), the method of auction (Online-Only, Live Onsite-Only, Hybrid), where to set the starting bid, and more.Were knowledgeable about your local market and we have the experience to know what works for your particular real estate.Making the Right Choices

Provide you with an easy checklist for all necessary documents needed for our Bidder Information Package. Take photos and post a listing on the marketing and provide you with weekly updates. Qualify all potential biddersHandle all aspects of the actual auctionCollect earnest moneyProvide follow-up all the way to closingWho handles the details?

We do! We will:


About USWere a national real estate company specializing in auctions. Well sell your real estate using the fastest and most efficient way of bringing buyers and sellers was founded in 2010 by the CEO of a successful and well-known real estate brokerage of more than 20 years in Chicago. He began using auctions as a marketing method and soon decided it would become the sole purpose of the company because of the speed, ease and transparency auctions is currently licensed in ten U.S. states, with expansion to all 50 underway. In 2017, the company expects to expand internationally.

Thank you!

If youre interested in learning more, phone or email the representative who provided this presentation, or contact our national headquarters.

RealEstateAuctions.comCorporate Headquarters2225 East Bayshore RdPalo Alto, California 94303USA

Tel: (650) 391-9074

8:00 a.m. 6:00 p.m. Monday Friday