AUCDGo beyond ‘presence’…And get to impact!And get to impact!

S i l M di R l tiSocial Media Revolution

• Facebook now has more clicks to sites than Google

• Soon over 50% of the US Public willSoon over 50% of the US Public will be connected via Facebook

• Mobile app/web access accelerating• Mobile app/web access accelerating adoption & level of engagement

Ab t UAbout Us

Small Act enables nonprofits to leverage social media to achieve funding and messaging objectivesmedia to achieve funding and messaging objectives

N t St i S i l?Next Step in Social?

• 2009 & 2010 has been about…Presence & Measurement• Presence & Measurement

• NOW is it about results• What is the return we are getting?

How do we get more donations not• How do we get more donations not just ‘friends’?

• Back to where relationships are what matter most.

S i l M di S tSocial Media Spectrum

• Listen• Learn• Engage• Influence

Communications vs. Relationship Developmentp p

Customer Relationship pLifecycley

Customer Relationship pLifecycley

Customer Relationship pLifecycley

Customer Relationship pLifecycley

Th P f WhThe Power of Why

Th P f St iThe Power of Stories

• Global Hunger vs. SofiaT i h f S fi• Twice as much for Sofia

• Little Sisters of the Poor

• What can someone take to their own ‘campfire’?own campfire ?

Th H dlThe Hurdles

• Young savvy person on staff…B t d ’t k th i• But doesn’t know their organizationg

• Savvy communicators• Savvy communicators….• But not up to speed

t h l i lltechnologically

A Place to Start –A Place to Start one tree at a time

1. Focus on one campaign2. Find key influencers who are passionate3. Ask Questions and Engage the Masses

* Voting (Influence on the Benefactors)-Till the Soil

* Provide Updates without ASKS! ☺- Grow the Roots (stories)

* Celebrate the Success- Share the fruit

* Raise support/money for the next ‘fruit tree’

O H l t YOur Help to YouConnect with us. ☺

Casey Goldencasey@smallact.com, 202-256-3569

• An hour of free coachingAn hour of free coaching• whatever you need to get up to speed

F S i l M di 101 T i i W bi• Free Social Media 101 Training Webinar• Help you tell your story

• Connect with other Nonprofit Leaders• Client Webinars (LinkedIn, Strategy,

Y T b t )YouTube, etc.)