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Transcript of Attracting volunteers pdf
9th UEFA Grassroots Workshop
Attracting Volunteers : April 13th 2011
Attracting Volunteers
• What is a ‘Volunteer?’
• Why do they volunteer or don’t volunteer?
• Who are volunteers ?
• What do we want volunteers to do?
• Making it easier to be a volunteer
• How to retain volunteers ?
What is a ‘Volunteer?’ -
• Long Time Volunteer –not just ‘ event volunteer’ ( but useful tactic)
• They WANT to get involved
• They are not COMPELLED to do so
• They may or may not be paid: Volunteer does not always mean no fee
• Volunteers may need to be qualified :
Case Study Examples
• 90% of all of grassroots coaches in Denmark receive 500 Euros per year
• All Coaches in Iceland must hold a coaching qualification to coach ANY
team - 575 coaches in Iceland at 90 clubs in charge of 800 teams :
NB Iceland ( population 300,000 ) with 19,000 registered players have (*)
66 players playing as professionals in other European League
Qualified for the Finals of UEFA Under 21 Championship in 2011
Qualified for the UEFA Women's Euros in 2009
(*) Research by KSI
Why do they volunteer or don’t volunteer?(*) EU Study on Volunteering in the European Union 2009 http://ec.europa.eu/sport/news/news900_en.htm
• Reasons For:
See results of work
Passionate Interest
Meet People
Sense of Achievement
Feel Involved
Professional
Development
• Reasons Against
Not enough time
Don’t know how to get
involved
Bureaucracy !
May have knowledge, but
don’t have the necessary
skills
Why do they volunteer
or don’t volunteer?
Case Study Examples
•English FA : ‘ Get into Football ‘
Campaign
•KNVB believe the key is to
recognize them ‘Give them a
jacket, tracksuit with the logo of
their FA
Who are volunteers ?
1. Friends of existing Volunteers
2. Former Referees and their friends
3. Former Players and their friends
4. Teachers –in their own time -and their friends
5. Police/Social Workers –in their own time -and their friends
6. Students - and their friends
7. Family : Parents,Uncles,Aunties,Grandparents- and their friends
8. Senior Citizens- and their friends
9. Are there gender differences that need to be considered ?
Case Study Example
FFU ( Ukraine ) “ In 2011 ,over 1,000 PE teachers will be given a
backpack, in which they will find a ball, an air pump, football kit, a
tactics board with markers, and a book and CD on football coaching,"Yevgeniy Stolitenko, head of grassroots at the Football Federation of Ukraine
DO YOU HAVE EXAMPLES OF OTHER GROUPS ?
What do we want volunteers to do?
• Be clear in what is required –administrate/referee/coach
• Expect Commitment and Reliability but ….be flexible
• Parent Pledges : ‘contract ‘ of duties that the parent will provide when their
child joins the club e.g. “ I will agree to referee/wash kit/be an assistant
coach/transport players/help with administration/make refreshments/look after
balls and bibs “
Case Study Examples
FA Ireland
• “We recommend that clubs break down Volunteer roles into specific jobs of 2
hours per week and to use this approach to widen their volunteer base “
• Most clubs work from within, i.e. attract new Volunteers from Ex players,
family members or parents when their children start playing for the club.
Miriam Malone
KNVB “ The most successful volunteer projects are those in which volunteers
have a demarcated role. Not to many things but very specific.” Piet Hubers
Retaining Volunteers : Make it easier to be a volunteer
As teenage and adult PARTICIPANTS want a more flexible, less competitive
football experience then Associations adapt and provide more flexible
volunteering roles
Case Study Examples
DBU ( Denmark )
• Providing 5-a-side branded ‘ street football ‘ ( teenagers) & ‘fitness
football ( adults ) IN THE CLUB for club members at reduced
subscription
Street soccer for teenagers
• A new activity for teenagers
• A Partner builds pitches
• More flexible game
• Cheaper to be a street
soccer-member
• Goal to gain 7.500
members
Retaining Volunteers
The Value of Training:
• Committed Volunteers v Numbers on Courses?
• Initial Training – where most effective ? Club/Association/College?
• Support ‘on the job ‘
• Is the priority for the volunteer knowledge or skills ?
Retaining Volunteers : Is the priority knowledge or skills ?
What to coach or How to coach ?
Knowledge is now available everywhere
Websites
Knowledge is everywhere and with Google Translate you can view it in
any language
DFB Website ( German ) DFB website in English
Retaining Volunteers
Scotland : ‘ Cash back ‘ !
• Free coach education is provided for
participants aged 16 – 24 years
• SFA expect an investment in
volunteering in projects or clubs in
their own community.
• RESULTS
• 2008 443 volunteers 82% retained
• 2009 2,846 volunteers 30% retained
• 2010 1,877 volunteers 30% retained
Donald Gillies:
Background & experience as a
Volunteer
• Donald was a volunteer > a seasonal
coach > Football Development
Officer
• Now in charge of the Cashback
project
Cash back ‘Graduates’ –enrolled as students, experience as volunteers
now employed by SFA
Stephen Gallagher Craig Joyce
Retaining Volunteers
FA National Leadership Camps ( England)
Emily Simpkins
“I didn’t realise how much
the FA National Young
Leadership Camp
would have actually
impacted on my life.
The progress as a
young leader /coach I
made and to realise the
support it afforded me
and my future
aspirations to continue
my coaching career. “
Retaining Volunteers : providing support ‘ on the job ‘
• DBU ( Denmark)
One or two parent coaches are mentored during one year to take over a
team in the second year
Volunteer Coach Education –modular ( 3 hours each ) at the club
Coaching and Youth Consultants paid by the DBU providing 12 hours
assistance per year ( 3,000 Euros )
• England
• Course for ‘ Volunteer Mentors ‘ : aimed at volunteers in clubs who will
have a responsibility to support and mentor new volunteers.
Training on the Job – using Summer Football Schools to train
volunteers
Retaining Volunteers
RecognitionDFB ( Germany )
A Simple Thank you
• “We have established since
the late nineties a
nationwide "Thank you"
campaign, where we as a
national federation say
"thank you" to about
3000 long time volunteers in
clubs every year.
• For this we have established
a structure of volunteer
officers in each of your 330
local districts. Their job so
far is to organize the "thank
you" Willi Hink
English FA Local Awards
Recognition : Using Awards (Scotland )
FA National Awards : 1,800 nominations in all categories !
ConsolidateFA Awards
Recognition
ConnectWebsite
Sell benefits of
volunteering
ActivateFootball Futures
JFO
Leadership through
football
FA McDonald’s
Programme
DemonstrateFA CSC
FA Mentoring
FA RESPECT
How to Attract Volunteers : Summary
– Be Continually PROACTIVE
1. Targeted Campaigns
2. Develop Volunteer SKILLS
3. Ongoing Support – ‘on the job ‘ - when volunteering
4. Recognise commitment
5. Track and Measure Success of Campaigns
9th UEFA Grassroots Workshop
Attracting Volunteers : April 13th 2011