Attracting and Employing Young People · Attracting and Employing Young People Jayne Cullen – TMP...
Transcript of Attracting and Employing Young People · Attracting and Employing Young People Jayne Cullen – TMP...
Attracting and Employing Young People
Jayne Cullen – TMP Worldwide
Why Bother?!
Lovely Jobs v Lousy Jobs
What do 16 Year olds do?
33
37
12
4 3
11
0
5
10
15
20
25
30
35
40
Where are young people two terms after
finishing GCSEs? • Just 5% do apprenticeships
(registered as FE in the table)
FSM: 18% not in a
sustained destination + just
23% in school sixth forms
What do they do?
• What % of young people take at least one A-level?
41%
• 260k doing A-levels; 150k other level 3; 200k NEET or lower level
vocational qualifications.
A-level 41%
High level vocational
24%
NEET/lower level
vocational 35%
Where do A level students go?
64% of young people were in a sustained
education,with:
8% at a further education college
2% at a school sixth form or sixth form college
2% on an apprenticeship at these institutions and
52% at a higher education institution - with one per
cent at Oxbridge and another 8% at other Russell
Group universities
And regionally London fairs well with 61% at KS5
entering HE
So back to....
Methodology
• An online survey was completed by 1,739 individuals • Focus groups amongst pupils aged between 16-18 – Manchester and Birmingham
• We also interviewed parents of children aged 14-18
• Fieldwork was conducted in December 2013
Who responded?
Under 16
16
17
18
19
Over 19 72% 28%
Locational spread was geographically representative
To Uni or not to Uni?– that is the question?
What do you intend doing after school?
University
Other Options
What do you intend doing after school?
•The % of men looking at non-uni alternatives is far higher this year than that of women •Organisations seeking to recruit a gender-diverse workforce will have more of a struggle this year
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Men this year Men last year Women this year Women last year
World of work
University
Why do you want to go to university?
To follow my career path
For the love of my subject
A degree equates to success
To get a good job requires a degree
For the social life
It gives me another 3 years before I have to make a life choice
My parents want me to go I am not ready for work My school expects me to go
•A degree is firmly equated with self esteem •A significant proportion cannot conceive that they can get a good job without a degree •In the absence of detail, many feel they are not prepared to make key career choices at 18
...segmenting those going to university
The “Followers” are no longer statistically significant, the “Socialites” are now a group of interest
“Want to stay in education” “Its the next natural step” “Have to get a degree to follow my career path” “Need a degree to be successful”
“Want to experience the social life”
The Socialites
The Climbers
The Drivers
The Learners
The Followers
Are you interested in finding out about other options other than university?
•This is a significant shift from last year’s near 50/50 split – there is far more openness as regards non-uni alternatives •59% of those intending to go to uni remain open to other options
Yes
No
What options outside of university are you interested in?
Gap year 41%
Full time job 11%
Part time job 5%
College 13%
School leaver scheme 3%
Apprentice scheme 17%
Don't know 10%
Top industry choices
0%
2%
4%
6%
8%
10%
12%
14%
16%
18%
Media & Publishing Health & Public Services Education Medicine Law Engineering Banking Accountancy
This Year Last Year
•It is hugely surprising that key growth sectors such as engineering and medicine have declined as professions of choice
Why do you think you might not go to university?
I can get qualified without the debt
I can start making money
The rise in tuition fees
Uni doesn't guarantee a good job
There are lots of good apprenticeships
There are lots of good school leaver schemes
Those not going to uni... University doesn’t guarantee a good job Looking to get qualified and avoid debt
The Qualifiers The Independents The Cautionaries
Want to be financially independent
Careers advice
At what moment did you start thinking about the future?
0% 5% 10% 15% 20% 25% 30% 35%
Before starting GCSE's
Whilst studying for GCSE's
When choosing AS Levels
Whilst studying for AS levels
When starting A levels
Whilst studying for A levels
•Timing is key to engaging with these audiences and making a difference in terms of career choices
Where would you go first for careers advice?
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
School / college careers teacher
School/college website Local careers/job centre Parents Academic form tutor Other teacher Library Newspaper Internet Other
Careers advice Q. Have you received any job information and advice in school/college?
Yes
No
•Nearly 1 in 4 stated that they have had no job information when in school • Worse, those planning on leaving education after school were 15 times less likely to have careers related appointments in school
“I sometimes feel that the bottom third of pupils are left out since the school knows they won’t go to Uni” – Parent Interviewee
Careers advice Q. What % of careers advice is focused on university choices rather than career or job advice?
0%
5%
10%
15%
20%
25%
None 10 20 30 40 50 60 70 80 90 100
• 49.9% thought over 3/4 of all careers advice was geared towards university • 45.5% of those planning on not going to university say the same thing, this is supplying them with irrelevant information
Twitter: @tmpworldwideuk LinkedIn: TMP Worldwide UK tmpw.co.uk
For more information on the School Leaver market as well as the Graduate Market please feel free to contact me.... [email protected]