Attitudes Towards Local News - Audience Research
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Transcript of Attitudes Towards Local News - Audience Research
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Attitudes Towards Local News
Location: MediaCityUKDate: 19/11/2015Time: 13:00-14:00
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Are you interested in the news?
100% people we asked said YES
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Reasons for following the news...
Surveillance 100%
Personal relationships 57.14286%
To pass the time 42.85714%
People watch the news for the following reasons:
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Local news is important...
Strongly Agree 42.85714%
Agree 57.14286%
Disagree 0%
Strongly Disagree 0%
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How do you consume local news?
Regional Television 85.71429%
Local Television 0%
Local Radio 42.85714%
Local Newspaper 28.57143%
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Which type of news stories interest you the most?
General News 1.571429 #1
Politics 2.571429 #2
Local Events 3.142857 #3
Crime 3.428571 #4
Sport 4.285714 #5
*1=most important, 5=least important
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Which values do you think are most important for a local television station?
Local Issues 1.142857 #1
Local Interests 2.428571 #2
Local needs 2.714286 #3
Publicity 3.714286 #4
*1=most important, 5=least important