Attitude-Behavior Consistency Psychology of Attitudes (PSY320)
Attitudes & Behavior
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Transcript of Attitudes & Behavior
Does attitude affect Behavior?
Introduction - Who’s talking?
• Matthijs Roumen, 21, from The Netherlands
• Student Communication & Multimedia Design
• Erasmus student at Anadolu University from sept. 07 untill feb. 08.
An attitude is a rather stable mental position held toward some ...
An attitude is a rather stable mental position held toward some ...
person.
“Every attitude is a combination of feelings, beliefs and evaluations.”
Behavior refers to the actions or
reactions of an object or organism.
Attitude predicts behavior
vote example
Inconsistency between people’s attitudes as verbally expressed and their actual
behavior.
Richard LaPiere example
Situational pressure override other considerations.
Can we change attitude?
Yes!By using persuasive communication
Persuasive Communication
Messages that openly try to convince
only works when the message delivered with credibility ...
and the source is trustable.
Can attitude change behavior?
Yes!By justification of effort
Justification of effort
Army bootcamp example
Attitude usually stays stable
Same social environment
Questions?
• Slides on http://turkije.mroumen.com and http://log.mroumen.com