PRESENTED BY

SIDDHARTH 57YUVRAJ 55

AMIT 60

ATTITUDE IN ORGANISATIONAL

BEHAVIOUR

THE CONCEPT OF ATTITUDE

An attitude is the behavior of a person/s with respect to a given objective like physical objectives, issues, ideas, events, people, etc in positive or negative way of responding.

CHARACTERISTICS OF ATTITUDE

1. VALENCE

2. MULTIPLEXITY

3. RELATION TO NEEDS

4. CENTRALITY

FUNCTIONS OF ATTITUDE

1. ADJUSTMENT FUNCTION

2. THE EGO-DEFENSIVE FUNCTION

3. THE VALUE-EXPRESSIVE FUNCTION

4. THE KNOWLEDGE FUNCTION

COMPONENTS OF ATTITUDE

THERE ARE THREE COMPONENTS OF ATTITUDE

1. COGNITIVE

2. AFFECTIVE

3. BEHAVIOURAL

COGNITIVE

It represents the beliefs of a person about an attitude of objective.

It consists of the individual’s beliefs, perception & ideas about an objective.

AFFECTIVE

It refers to the emotions associated with an attitude object.

It basically consists of the feeling of a person has toward an attitude object.

BEHAVIORAL

It is concerned with the way one intends to behave toward a particular attitude object.

How the person wants to behave & what the person says about his behavior towards the object.

ATTITUDE FORMATION

Here, a person’s beliefs about an object & the amount & type of information the person has about the object both contribute to the formation of an about the object.

If a person has positive beliefs about an objective, the persons the person forms a positive attitude about it & vice versa.

FACTORS IN ATTITUDE FORMATION

1. Family

2. Reference groups

3. Social classes

ATTITUDES TYPES

Most of the research in OB has been concerned with three attitudes…

1. Job satisfaction

2. Job involvement

3. Organisational commitment

1. Job satisfaction

A collection of positive and/or negative feelings that an individual holds toward his or her job.

2. Job involvement

Identifying with the job, actively participating in it, and considering performance important to self-worth.

3. Organisational commitment

Identifying with a particular organization and its goals, and wishing to maintain membership in the organization.