Attention Millennials
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Attention Millennial s David Warlick The Landmark Project david@landmark- project.com http://davidwarlick.com Publishing 2.0: Flourishing in the Era of Digital Natives
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Attention Millennials. Publishing 2.0: Flourishing in the Era of Digital Natives. David Warlick The Landmark Project [email protected] http://davidwarlick.com. Online Handouts. http://landmark-project.com/ http://handouts.davidwarlick.com/ blogger tag: millennials , publishing. - PowerPoint PPT Presentation
Transcript of Attention Millennials
Attention Millennials
David WarlickThe Landmark Project
[email protected]://davidwarlick.com
Publishing 2.0: Flourishing in the Era of
Digital Natives
Publishing 2.0: Flourishing in the Era of
Digital Natives
Online Handouts
http://landmark-project.com/http://handouts.davidwarlick.com/
blogger tag: millennials, publishing
New ConversationsNew Conversations
The Creative Class
- 500,000 manufacturing jobs
+ 200,000 Science & Engineering jobs
+ 400,000 creative arts jobs (visual arts, music, drama, culture, & entertainment)
+ Millions of other creative class jobs
Florida, Richard. The Flight of the Creative Class. New York: HarperCollins, 2004.
Their Information Experience
A Story from a Techie
Vinod Khosla
Founding CEO of Sun Microsystems
• Children believe that “…everything is clickable,
Khosla, Vinod."ITConversations." Vinod Khosla: In Conversations with John Battelle. Web 2.0 Conference, San Francisco. 5 Oct 2005. Audio Archive. 25 Nov 2005 <http://www.itconversations.com/shows/detail796.html>.
even their parents.”
Today’s Children
• Infant seats,• Minivans,• “Baby on Board”• Boomer moms over
30• “Me Decade” runs
smack into “family values”
No generation ever, has been so taken seriously!
They’re Different
They were born after• The Reagan era• The Persian Gulf War• The walkman
Most of them were born after
• The breakup of the Soviet Union
• Tiananmen Square• Compact Discs had
been around for a decade.
They have never• Played Pac Man or Pong• Listened to an 8-track• Purchased a vinyl album
• Seen a TV with less than 100 channels
• Heard “Where’s the Beef?”, “I’d walk a mile for a camel”, or “de plane, de plane.”
They’re Smart & Connectedand very few have any conscious connections with the 20th century
They’re Extraterrestrials
IM’ing to Pass Time
:Sry u didn’t c him?
:No lol
:I lmao
:wombat
:bb?
:224
Waste of Money Brains and Time
by John BeckMitchell Wade
• Competitive• Risk Taking• Sociable• Believe in the role
of luck differently• Self-confident
by Marc Prenski
QuickTime™ and aSorenson Video 3 decompressorare needed to see this picture.
by James Paul Gee
Video Gaming
•Interactive•Social
Their Information Experience
http
://land
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From the perspective of their information
landscape, our students are more
literate than we are!
Our Classrooms are Flat
Learners Learners
Curriculum, Content &Teachers
Gravit
y Gravity
Learners LearnersCurriculum
ContentTeachers
A Story from a Techie
Vinod Khosla
Founding CEO of Sun Microsystems
• “There is no longer a need to teach kids the facts…”
• Content today is the dominant thing. But one thing that I can say, is that
• …it is going to be the company that can grow and maintain audiences (not content).
Khosla, Vinod."ITConversations." Vinod Khosla: In Conversations with John Battelle. Web 2.0 Conference, San Francisco. 5 Oct 2005. Audio Archive. 25 Nov 2005 <http://www.itconversations.com/shows/detail796.html>.
My 2¢ Worth
• Pay Attention to the Experience
– Responsive
– Conversable Rewards
– Personal Investment
– Identity Building
– DependabilityWarlick, David. "Games in Classrooms? or Classrooms in Games?." [Weblog 2¢ Worth] 9 Aug 2006. The Landmark Project. 25 Nov 2006 <http://davidwarlick.com/2cents/2006/08/09/games-in-classrooms-or-classrooms-in-games/>.
http://wikipedia.org
The New Shape of Information
Anderson, Chris. "The Long Tail." WIRED Magazine Oct 2004. 17 Mar 2005 <http://www.wired.com/wired/archive/12.10/tail.html>.
The Long Tail
Their Place Prosperity
by Thomas Friedman
• Special
• Specialized
• Highly Adaptable
• Anchored
Klaatu barada nikto!
David Warlick
The Landmark ProjectRaleigh, NC
Prof: For Teachers:Blog:Podcast:
http://davidwarlick.comhttp://landmark-project.com
http://2cents.davidwarlick.comhttp://connectlearning.davidwarlick.com
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