Attendees - m3.healio.com
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59% of our live CE activities were scheduled on weekends 74% of preregistrants attended Few day-of registrants What Have We Learned From a Year of Virtual Education? From March–December 2020, Vindico Medical Education scheduled 63 independent webinars Attendance consistent regardless of day of week Highest attendance during lunchtime and the evening Attendance lowest in September (back-to-school) and December (holidays) of our attendees of virtual education in 2020 plan to return to in-person education immediately after social distancing guidelines subside now prefer virtual education over in-person education FOLLOW US: @VindicoMedEd VindicoMedEd Vindico Medical Education VINDICO medical education 74% Attendees Register the week of Register the day of 31% 68% REGISTRATION ATTENDANCE % DAY Before the 2020 shift to virtual learning: Attendance Trends Possible factors impacting attendance in virtual learning: No travel Less planning Distractions Attendance consistent up to 2.0 credit hours, then drops with each 0.25-hour increment increase Primary Care audiences had highest attendance rates Webinars scheduled for Pacific Time had lowest attendance CREDITS ATTENDANCE % 18% 37% SEPTEMBER DECEMBER Vindico’s approaches to the era of hybrid learning • Send invitations and reminder emails closer to virtual education date • Increase focus on email and web ads, with fewer postal mailings • Intelligent marketing with newer software • Prepare for higher number of day-of registrants • Set higher registration target • Ensure active participation is available for virtual attendees • Off-screen call-in for virtual attendees • Potential for small-group video stream-in REfInEd maRkEtIng EffORtS EngagIng vIRtual ATTENDEES
Transcript of Attendees - m3.healio.com
59% of our live CE activities were scheduled on weekends
74% of preregistrants attended
Few day-of registrants
What Have We Learned From a Year of Virtual Education?
From March–December 2020, Vindico Medical Education scheduled 63 independent webinars
Attendance consistent regardless of day of week
Highest attendance during lunchtime and
the evening
Attendance lowest in September (back-to-school)
and December (holidays)
of our attendees of virtual education in 2020 plan to return to in-person education immediately after social distancing guidelines subside
now prefer virtual education over in-person education
FOLLOW US:@VindicoMedEd VindicoMedEd Vindico Medical Education
VINDICOmedical education
74%
Attendees
Register the week of Register the day of
31%68%
REGISTRATION
at
te
nd
an
ce
%
day
Before the 2020 shift to virtual learning:
Attendance Trends
Possible factors impacting attendance in virtual learning:
No travel Less planning Distractions
Attendance consistent up to2.0 credit hours, then drops with
each 0.25-hour increment increase
Primary Care audiences had highest
attendance rates
Webinars scheduled for Pacific Time had lowest
attendance
cRedits
at
te
nd
an
ce
%
18% 37%
september december
Vindico’s approaches to the era of hybrid learning
• Sendinvitationsandreminderemailsclosertovirtualeducationdate• Increasefocusonemailandwebads,withfewerpostalmailings• Intelligentmarketingwithnewersoftware• Prepareforhighernumberofday-ofregistrants• Sethigherregistrationtarget
• Ensureactiveparticipationisavailableforvirtualattendees• Off-screencall-inforvirtualattendees• Potentialforsmall-groupvideostream-in
REfInEdmaRkEtIngEffORtS
EngagIngvIRtualATTENDEES
