Attaining Newer HeightsSCTL India2013

Contents

1 Who is Shilpi

2 Markets Served

3 Geographic footprint

4 Transformation at Shilpi

1. Who is Shilpi?

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Who is Shilpi

Incorporated in 2006

Listed on both major exchanges in India

Two modern manufacturing facilities near National Capital

Catering to Automotive, Telecom and Consumer Durable sectors

Major product lines include Wires and Cables, Telecom Infra accessories and wiring harness

Key services include site management and In-Building Solutions in the Telecom space

Approved supplier of leading domestic and multinational players in the Telecom and Automotive sector

Professionally managed with skilled workforce and seasoned industry experts

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Who is Shilpi – Location

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Business districts

National CapitalInternational Airport

UAE –Sales Office Mumbai

Sales office

Delhi -HO

Chopanki and Bhiwadi - Plant

Special Economic Zone

Shilpi Manufacturing Plant

Shilpi - HO

National Highway (NH-8 and NH 71-B)

Who is Shilpi – Production and Capacity

Plant spread over 10.5 acres with ample space available for expansion

An ISO 9001: 2008; ISO TS 16949; ISO 14001: 2004; OHSAS 18001:2007 certified company

Capacity to produce over 850,000 km of wires and 9,000 km of RF Feeder Cable in a year

Equipped with latest quality testing equipment

Grid availability more than 95% with power back up systems in place

Effluent treatment plant

Rain water harvesting systems in place

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Who is Shilpi – Machines installed

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PROCESS Machine Name Qty Make Capacity /Month

Product Output

Insulation Insulation Line 1 Rosendahl, Austria 750 Km Insulation of 1/4", 3/8", 1/2" and 7/8" RF cables

Corrugation Corrugation Line 2 Rosendahl, Austria 750 Km Each Corrugation on inner tube and outer conductor

Sheathing Sheathing Line 1 Rosendahl, Austria 1200 Km Jacketing of all sizes of cables

Who is Shilpi – Machines installed and ordered

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PROCESS Machine Name Qty Make Capacity /Month

Product Output

ROD Breakdown RBD 2 TOMAR ENGG, INDIA 150 MT Each 1.6 mm to 2.6 mm Hard drawn copper

RBD 1 NIEHOFF OF INDIA 800 MT 1.35 mm to 2.6 mm Annealed copper

Multiwiredrawing

MWD 8 Wire 1 NIEHOFF OF INDIA 125 MT 8 wires 0.16 mm to 0.50 mm dia.

MWD 16 Wire 1 NIEHOFF OF INDIA 250 MT 16 wires 0.16 mm to 0.50 mm dia.

Wire bunching HIGH SPEED BUNCHER 6 NIEHOFF OF INDIA 6000 KM Each 0.3 Sqmm to 10 Sqmm bunched conductor

InsulationEXTRUDER (50+35)MM 5 MINIMAX,INDIA 8250 KM Each Insulation with PVC, PE, ZHLS

InsulationEXTRUDER (60+30)MM 1 MAILLEFER ,SWEDEN 30000 KM Insulation with PVC, PE, ZHLS

Coiling SEMI AUTO COILER 3 MINIMAX,INDIA 20000 KM Coiling of Insulated wires

Machines ordered:PROCESS Machine Name Qty Make Capacity /Month Product Output

Stranding1+6 Skip Bow Strander 1

SHREE AMBIKA, INDIA

Depends on Product Bunching of copper wires up to 150 Sqmm

Laying of insulated wires up to 7 wires

Sheathing Sheathing line 1ROYLE SYSTEM, INDIA 2000 KM

Sheathing of Single core flexible cable up to 150 SqmmSheathing of multi core cables

Who is Shilpi – Human Resources

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Best Talent from Industry• Rigorous

Hiring Process

• Hiring only the best talent from industry and premium institutes

Employer of Choice

Growth Opportunities• Rewards and

recognition given to performing employees

• Participative system of management

• Scope for Individual Growth

Industry Benchmarked HR Policies

Training & Development • Vertical wise

Training and Development Programs

• Defined KRAs and Role Clarity

• Quarterly performance reviews

Who is Shilpi – Human Resources

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55%

45%

POSTGRADUATES GRADUATES

Employees by Qualification

Employees with Shilpi

18

11

53

14

0

10

20

30

40

50

60

Less than 2 Years

2 to 3 years 3 to 4 years Above 5 years

Head Telecom Sales

R Madhavan

Head Automotive Sales( 4 Wheeler)

Mr..Vinay Kant

Head Automotive Sales( 2 Wheeler)

Ashish KukrejaHead Harness

Akhil Srivastava

CEOManish Bhatt

BOD

Head Operations

Head FinanceManoj Arora

Head HRAmarpreet.S.Baidwan

Head Purchase

Who is Shilpi –Milestones

Commercial Production of RF feeder cables commenced

ISO 9001:2008 (QMS), ISO 14001:2004 (EMS), ISO 18001:2007 (OHSAS) certified

Product approved by BSNL- TSEC

Product approved by TTSL and Huawei

Supplying Battery cables to MindaPune for TML

Product approved by HMSI for ActivaModel

State of the art plant setup at Bhiwadi

Product Approval from Airtel

Commercial production of Auto cables started with orders from Minda Kakklur

Cables for TVS Motors & Ashok Leyland business.

Product approval fromVodafone

First international approval from Turkcell

Started catering Minda Pithampurunit for Cables & Battery

Cables for EicherMotors business.

Went Public with an IPO that oversubscribed 3.5 times. Listed on both major exchanges in India

Development & Production of Aluminum cable begins

Product approval at Idea

XL Axiata Indonesia approval

International foray in to Middle East and Africa. Setup office in Dubai

Became the #1 supplier of Aluminum cables in 22 circles out of 23 circles in Idea

Approved at TATA Teleservices for 7/8” Aluminum cable

Approved at Huber+Suhner

Upgraded modern line at Chopankifacility for Automotive wires

Accredited with TS 16949.

State of the art plant setup at Chaupanki

Battery Cables business initiated

20112009 2010

Milestones

20132007

2008 2012 Approval from Nokia

Siemens, thereby approvals from all players in domestic market in the telecom space

Entry into wiring harness in white good segment

Entry in the In-building Solutions market

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2. Markets Served

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Markets Served – Key applications of Shilpi’s products

Shilpi’s portfolio

Telecom Infra products

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Backhaul and Core

RF Cables

Markets Served –Key applications of Shilpi’s products

Distributed Antenna Systems Shilpi Products

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Repeaters

TMB

TMA

Yagi Antenna

Indoor Omni Antenna

Indoor Flat Antenna

Splitters

Couplers

Markets Served - In Building - DAS

► BOOL-“Build, Own, Operate and Lease” model for In Building Solution, enabling property owners and mobile service providers to offer outstanding wireless experience to their customers.

► Zero Capex for telcos : The entire network is Built and Owned by Shilpi► Indoor coverage and QOS is enhanced and cellular operators have:

• Higher Customer Satisfaction.• Enjoy higher ARPUs

► Faster roll out of In- building solution.► Cellular Operators share Shilpi’s network Infrastructure which further lowers the operational

expenditure► Telcos don’t have the hassle of dealing with multiple building owners► High QoS:

• Better than – 75 dBm signal levels across all wireless technologies.• 98% uptime of the boosted signal network on annual basis

► O&M which includes Walk Test, Acceptance test, Energy Management, Troubleshooting and Maintenance

► Targeted marketing with customized marketing plans for the high usage enterprise segment► Telcos get to focus on core activities such as customer acquisition and retention

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In building Solutions – Building, Owning, Operating and Leasing

Markets Served – Key applications of Shilpi’s products

Battery cables

Shilpi’s portfolio

Automotive products

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Wiring harness cables Source:cutaway-cars.com

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Markets Served – Key applications of Shilpi’s products

Consumer durables products

Markets Served – Key products

RF Passive & Active Components

Splitters Repeaters Couplers

Indoor FlatAntenna

Indoor OmniAntenna

YagiAntenna

Transmission Line

Feeder Cables Jumpers

Connectors Cable Clamps

Surge Arrestor

BTS Site Ancillaries

DC/ACDB Earthing Bar Terminals

Outdoor Ladder Set

Standard Grounding Kit 19” Equipment Rack

Tower Accessories

Grounding kits Cable Tray

Ladder

Auto cables and Wires

Power Cables and 50 ohm cable

Markets Served – End users

Telecom Sector

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Markets Served – End users

Automotive Sector

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3. Geographic footprint

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Geographic footprint: Shilpi is expanding its presence in the Emerging Markets

Shilpi is expanding its foot print with focus on Emerging Markets Shilpi’s current expansion plans include setting up a copper processing capacity in South East Asia In the African region, Shilpi plans to cater the North Africa market through its establishment in

Middle East whereas for the rest of Africa, it has set up sales office in Nigeria and Tanzania

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12

3

4

5

6

1. Corporate Center – New Delhi2. Plant - Bhiwadi and Chowpanki (India)3. Proposed plant – Thailand4. Sales office – Singapore5. Sales Office – UAE6. Sales Office - Nigeria

4. Transformation at Shilpi

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Business Transformation: Leadership messages

From a humble start in 2007, Shilpi has seen multi-folds growth over the last five years. This phenomenal growth can be attributed to our focus on customer’s needs and the ability to provide the most cost competitive products with highest quality standards. Today Shilpi is able to command respect in the Telecom and Automotive sector as one of the preferred business partners. Shilpi will strive to provide innovative offerings to its customers and become a strategic partner to our customer’s transformation agenda.

Shilpi has started its overseas venture in 2011 and now looking to expand its geographic foot print with key focus on emerging markets. Shilpi is exploring technology partnerships and opportunities to expand overseas operations. Shilpi is exploring technology partnerships to develop solutions harnessing its Indian operational expertise. Shilpi believes in its ability to leverage our strengths of manufacturing excellence and ability in developing solutions across sectors.

Whole Time Director

Shilpi’s manufacturing excellence transcends quality. It is also about how we add value to our customers. Shilpi has been consistently demonstrating its ability to be flexible in providing solutions to its customers. The manufacturing set up is backed by robust reporting systems and seasoned workforce. Shilpi’sfocus on continuous improvement and investing in cutting edge technology will be one of the key enablers in developing high value add offerings in high growth areas – a key element of Shilpi’s transformation agenda

Managing Director

Managing Director

Whole-time Director

Whole-time Director

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Business Transformation: Shilpi’s Vision and Mission

“Shilpi’s Vision is to be a global organisation providing Energy Storage, Communication & Connectivity, and Electrical solutions, recognised for its technology and innovation. We will strive to be a billion dollar corporation by 2018”.

“Shilpi’s Mission is to achieve the vision through global reach, customer focus, people centricity, and value creation for all stakeholders”

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Business Transformation: Shilpi’s growth agenda will comprise of four business units

Growth Pillars

►Theses pillars of growth are projected to be over USD 1bn business by 2018. ►Energy storage alone is likely to contribute approx half of this revenue. ►High-tech electronics has customer synergies with the Energy Storage business

Energy Storage Solutions

►Battery and storage applications

► USD 3bn market

►Develop solutions for Renewable Energy solutions and portable devices

►Targeting USD400mn by FY-2018

Cables and Wires

►USD 6bn market

►Strong foothold in the telecom and automotive sector

►Diversification

►B2C channel

►Targeting USD350mn by FY-2018

Diversified Industrial Products►Switches and automation

solutions

►The automotive switches market = USD 300mn

►Residential switches market = USD 350mn

►Targeting USD150mn by FY-2018

High-tech Electronics

►Inverter, UPS and Telematicssolutions

►USD 1bn market

►Targeting USD100mn by FY-2018

Existing Business

►GPS Tracking coupled with basic analytics

►Driver Behavior Monitoring

►On board connectivity

►Fleet management

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Business Transformation: Shilpi will focus on the right markets, solutions and customers to cater to their energy storage and connectivity needs

Solutions

Markets/ Customers

►Renewable and Alternative Energy

►Peak Shaving solutions

►Hand held devices

►Personal safety and ambulatory applications

►Residential switching solutions

►Industrial Automation solutions

►Automotive Switching applications

Energy Storage

Individuals and Fleet owners Solar and Wind applications, Telecom Site Solutions, Home energy solutions, Life sciences portable applications

Auto OEMs, Home owners, Industries, Residential, Industrial automation and Switching

High-tech Electronics Energy Storage Diversified Industrial Products

►Inverter

►UPS

►Charge control unit

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Business Transformation: Shilpi will focus on the right markets, solutions and customers to cater to their energy storage and connectivity needs

Products

Markets/ Customers

►Lead acid battery

►Lithium ion battery

►Accessories

►Automotive switches

►Residential switches

Energy Storage

Individuals, Fleet owners, Automotive and Transportation

Automotive, Renewable Developers, Telecom Site solutions

Auto OEMs and Home owners

High-tech Electronics Energy Storage Diversified Industrial Products

Supported by the past financial performance, Shilpi is well equipped for the ambitious plan and future

32%

36%

19%

5%8%

Telecom

Automotive

Consumer Durables / AssembliesConstruction (Electric Wiring )Power

FY 2008 (USD million) FY 2013 (USD million)

Revenues 0.06 120.3Gross Profit -1.97 18.0Operating Income -0.56 6.6Working Capital 6.16 19.3Conversion Rate * (1 USD) 40.241 54.4512

Sales breakup

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0.0610.5

35.8

50.6

96.1

120.3

-1.973.2

8.3 10.215.6 18.0

-20.00

0.00

20.00

40.00

60.00

80.00

100.00

120.00

140.00

2007-08 2008-09 2009-10 2010-11 2011-12 2012-13

Turnover Gross Profit2007-08 2008-09 2009-10 2010-11 2011-12 2012-13

40.24 45.91 47.41 45.57 47.92 54.45

* Conversion Rate (1 USD = INR)

Source: RBI

Summing up

Shilpi is a 7 years young entity

Currently focused on Auto and Telecom Sector

Working with Global players and a leading position in the segments where it operates

Delivering robust financial performance has been robust – Reached USD 100 m in less than 5 years time

Ambitions of aggressively growing - definite plans to grow to USD 1 bn by 2018

Growing the geographic foot print beyond India

Focusing on high growth emerging markets

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Cautionary Statement and DisclaimerThis document contains confidential material proprietary to Shilpi Cable Technologies Ltd. (SCTL). The tools, material, ideas and concepts contained herein are proprietary and are to be used solely and exclusively to depict the capabilities of SCTL. The contents of this presentation are intended for the use of our prospective business partners and may not be distributed to third parties. This document does not constitute an agreement between the business partner and SCTL.

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