1. ATS Paris

2. I Hi Media today 3. Hi Media Positioning : a leading monetization engine in Europe

• 1st Micropayment platform

• 1stad representation firm in Europe

• O&O websites with 50 M U.U.

4. Hi-Media Business Model : an automatized single stop shop 5. Differentiated thanks toexclusive 3rd party premium inventory Source: Comscore, janvier 2011 *VU: visiteur unique + 11m de VU* Note: Hi-media Advertising Audience europenne en million de visiteurs uniques Source: Hi-media Hi-media Advertising: On line populationreach Hi-media Advertising agregatesTop 300 Comscore websites through exclusive contracts : SCALE PREMIUM CONTENT EXCLUSIVE REPRESENTATION 138 149 January 2010 January 2011 6. and Own and Operated web sites Hi Media Publishing : c50 M U.U. per month Source: Google Analytics, dcembre 2010 7. II Why shifting towards an Ad Exchange 8. Exciting Market Perspectives 9.

YIELD OPTIMIZATION : campaigns are optimized regarding the ECPM generated

MODELS : CPM, CPC, CPA & Hybrides

TARGETING : Geo, verticals, Time domain, user segment,ect.

REAL TIME BIDDINGS:Hi Media inventory can be bought on rtb basis by Demand Partners

DSP : Hi Media can buy on a RTB basis on Supply Partners

DATA : Hi Media can provide datas (Socio-demo, intenders, interests)

A Global Approach to gather all our advertising businesses 200K ads/second 4 million uniqueusers/ minute Over 2billion cookies 1000servers 10. Display environment is a key thing for advertisers as inappropriate content can be a real issue. HI MEDIA ADEXCHANGEonly proposesTOP BRAND PUBLISHERSand garantees yourBRAND SAFETYHI MEDIA EXCLUSIVE INVENTORY 3rd PARTY EXCLUSIVE PARTNER What are the challenges you face working with online advertising networks? Note: Respondents could check up to three options. Duplication of uniques / media wastage is a new option for the 2011 report, so there is no trend data. 3rd PARTY INVENTORY Billion impressions on TOP 300 Nielsen Billion impressions available A great asset to leverage : offer Brand Safety to advertisers 11. REAL TIME ALSO LEADS TO A CHANGE OF PARADIGM 12. Real time has changed the place where human unique intelligence should play .From human designed directories and digests (1995-2002) to real time search and social media sharing FromJ. Kessel and E. Hemingway as Reporters in the 30s to journalists analyzingtwitter feeds . From sales teams on the field to traders and analysts operating on ad exchanges Native speakers :English, French, Italian, Spanish, German, Dutch.. 13. Back and Middle Office are key 5MEDIA TRADERS25TRAFFIC MANAGERS 10ANALYSTS .. Creatives & Campaigns set up . Pixels creations and integrations. Campaigns trouble shooting . Campaign Monitoring . Campaign Optimization . Campaign reportings and recommendations . Inventory Procurement . Monitoring buying strategies .Liaising and building relationships Native speakers :English, French, Italian, Spanish, German, Dutch..40 Professionals for client service 14.