Atlantic Woodworkers Website Strategy

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atlanticwoodworkers.ca Online Presence Strengths, Opportunities, Recommendations

description

This presentation was given to the Atlantic Woodworkers Association at their AGM and monthly meeting on March 11, 2014. It outlines opportunities and strategies for imporving the current website at www.atlanticwoodworkers.ca

Transcript of Atlantic Woodworkers Website Strategy

Page 1: Atlantic Woodworkers Website Strategy

atlanticwoodworkers.ca

Online PresenceStrengths, Opportunities, Recommendations

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First Things First

• Your webmaster – Don Shubaly• Technical Support/ Features– Stephen Parsons

• Content Editing/ Social Media– Mary Elizabeth O’Toole

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The Foundation

• Get Ready– Assessing the situation– Cleanup & Tuning

• Get Set– Research– Collecting Ideas

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The Good

• CMS (WordPress)• Internet/Intranet• Features– Forums– Library– Gallery

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The Opportunity

• Technology/ Currency• Design• Strategy• Structure• Content

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(some of) The Best

• Wood Turners and Carvers• Thanks to Canadian Wood-

working & Home Improvement• Here are a few examples…

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(some of) The Best

• AvalonWoodturner’s Guild– Imagery– Simplicity– Consistency

http://www.avalonwoodturners.org

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(some of) The Best

• Calgary Carvers– Imagery– Use of space– Key messages

http://www.calgarycarvers.com/

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(some of) The Best

• Durham WoodworkingClub (Oshawa)– Clean design– Social media– Sponsorship

http://www.durhamwoodworkingclub.com/

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(some of) The Best

• NewfoundlandWoodworkers– Strong Imagery/

multimedia– Working features– Member promotion

http://www.nlwoodworkers.ca/

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(some of) The Best

• Oakville Sculpters& Woodcarvers– Branding– Navigation– Monetization (sales)

http://www.oswguild.org/

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(some of) The Best

• Grey-Bruce WoodturnersGuild– All of the above

http://www.gbwg.ca

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The Recommendations

• Technology/ Currency• Design• Strategy• Structure• Content

http://www.atlanticwoodworkers.ca

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Technology

• WordPress updates…done!• Modular updates• Library module• Multimedia• Working features (calendar)• RSS & Offsite Content

http://www.atlanticwoodworkers.ca

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Design

• Logo?• Photo Imagery• Multimedia features• Use of space• Color

http://www.atlanticwoodworkers.ca

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Structure

• Public (internet)• Members Only (intranet)• Navigation and sections• Links and related content

http://www.atlanticwoodworkers.ca

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Strategy

• How can we– Add value to members?– Entice new members?– Increase our reach?

http://www.atlanticwoodworkers.ca

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Members Only

• Reformatted content – TMT• Currency – regular updates• Interaction– Forums / discussion?– Mentorships?– Tips & Technique sharing?

http://www.atlanticwoodworkers.ca

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Public Information

• Contact Info• Links• Q & A?• Teasers– Tips & techniques– Book reviews– Member profiles

http://www.atlanticwoodworkers.ca

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Outreach with Social Media

• Facebook– Wide reach, accessible, social

• Blog – Opportunity for detailed sharing

• YouTube– Showing skills (future)

http://www.atlanticwoodworkers.ca

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Next Steps

• Your input– Survey– Participation (e.g. forums)– Mentoring– Demonstrating (technique)

• Manageable scope

http://www.atlanticwoodworkers.ca

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Questions

• Thank you• Stay tuned!• Links at

www.atlanticwoodworkers.ca ??