Atlanta Spirit Mobile Social Campaign
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Social to Mobile Convergence Connecting the Dots
description
Great social mobile campaign, that engaged anyone talking about the sports team in social media, then engaged them via a mobile offering IE social / mobile contesting with an advertising model that could be resold to sponsors or by us that would have PAID for the advertising!
Transcript of Atlanta Spirit Mobile Social Campaign
Social to Mobile Convergence Connecting the Dots
About Adreka
Adreka Mantra
“Monetize upon ALL media to insure a predictable and positive ROI”
• Small / Boutique – Media convergence – Media analytics
• Private / Profitable• Name Brand Clients• Board Advisors– Priceline , – Yahoo/Netscape– Witness
Mobile Engagement Strategy
In Venue• SMS Contesting
– Timed & Metered– Win X sponsor prize– Contest Insurance
• SMS Shout Outs– SMS 2 Jumbotron– SMS filtering
• SMS Loyalty– Real-time Score Updates– Final Scores / reminders
Out of Venue• SMS Loyalty
– Real-time Score Updates– Push to see the game
• Harvest Ticketmaster– Phillips– Hawks– Thrashers
• SMS Contesting via Social– Ticket giveaways, etc.
Instant Engagement
Profiting on Mobile
Atlanta Spirit Profit Metrics
Hawks• Game reminder T-1• Game day• 4 periods• Final w/next game date
7 txt per game * 10,000 fans * 89 games * $15 CPM =
Profit $93,450
Thrashers• Game reminder T-1• Game day• 3 periods• Final w/next game date
7 txt per game * 10,000 fans * 88 games * $15 CPM =
Profit $92,400
Social Engagement Strategy
Identify• Identify Demo/Geo
– Digital Listening
• Identify Influencers• Categorize / Sort
– Via Demo/Geo– Gateway probability – Recent activities
Engage• Harvest Influencers• Engage Influencers
– Categorize
• Influencer Convergence – Social networks– Mobile Devices– Physical Venues
Atlanta Spirit Profit Metrics
Hawks• Game reminder T-1• Game day• 4 periods• Final w/next game date
7 txt per game * 10,000 fans * 89 games * $15 CPM =
Profit $93,450
Thrashers• Game reminder T-1• Game day• 3 periods• Final w/next game date
7 txt per game * 10,000 fans * 88 games * $15 CPM =
Profit $92,400
Social Channel Engagements
• FaceBook– Bot & Syndicate
• Twitter– Bot & Syndicate
• MeetUp• Event Bright• YouTube– Event w/Contest– Hawk & Thrasher Girls
Solution Options
Mobile Setup & License Mobile Ad Network Social Harvest
• 8 Month Campaign• 2 Short Codes • Unlimited Texting• Harvest Ticket Master
Database• Create Short Codes• Create Programs with hooks
into promotional and social activities
• Create social / mobile sponsorship packages.
• $15 CPA• 50-50 revenue spit
• Identify, engage, and harvest demographic and geographic targets.
• Co-manage social sponsorships• Converge sponsorships across
mobile and push to physical venues
$5,000 per month / 8 months $0 $5,000 per month / 8 months
