Atlanta Copywriter Portfolio/Georgia Dzurica

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Collateral/Trade Incentive Program sample page Kichler Lighting Cool Breezes Walk out into the world of Maui. Here the air is cooled by rainbows. Yet it seldom rains. Here, rich, red soil stretches to meet green hillsides. The luscious lavender of jacaranda trees colors the landscape. Sea cliffs tower above the surf. And below the waves, you follow currents of parrotfish past coral canyons.

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Transcript of Atlanta Copywriter Portfolio/Georgia Dzurica

Page 1: Atlanta Copywriter Portfolio/Georgia Dzurica

Collateral/Trade Incentive Programsample page

Kichler Lighting Cool Breezes Walk out into the world of Maui. Here

the air is cooled by rainbows. Yet it seldom rains. Here, rich, red soil stretches to meet green hillsides. The luscious lavender of jacaranda trees colors the landscape. Sea cliffs tower above the surf. And below the waves, you follow currents of parrotfish past coral canyons.

Page 2: Atlanta Copywriter Portfolio/Georgia Dzurica

Collateral/Capital Campaign Brochure sample page

Chattahoochee Nature Center The Creeks named the river: Chatto-

hoche, river of painted rock. It rises out of the rocks in the blue Ridge Mountains, trickles through forest as it flows southwest and south to mingle its waters with the Flint, and rolls into the sea more than 500 miles from its birth.

Centuries later as our population has grown, the Chattahoochee has become the most endangered natural resource in metro Atlanta. More than four million residents drain 300 million gallons a day from it and discharge 200 million gallons of wastewater. . . .

Page 3: Atlanta Copywriter Portfolio/Georgia Dzurica

Collateral/Consumer Brochuresample page

Eastman Kodak WHY CHOOSE A PROFESSIONAL

PHOTOGRAPHER?

You’ve just made one of the biggest decisions of your life, and there are a myriad of details preliminary to your wedding day that still require decisions. Who will you ask to capture your memories?

Only professional photographers have

the experience and expertise to make your wedding memories all you want them to be. . . .

Page 4: Atlanta Copywriter Portfolio/Georgia Dzurica

Collateral/Custom Booksample page

Hartsfield Atlanta International Airport Burning Bright to welcome the

World. This time the fire that lit Atlanta burned in the Olympic cauldron. A torch against the sky.

The city was aflame with the Olympic spirit when Atlanta hosted the Centennial Games in the summer of 1996. It was an opportunity to introduce Atlanta to the world. More than 10,000 athletes from 197 countries competed, following the dream of gold. . . .

Page 5: Atlanta Copywriter Portfolio/Georgia Dzurica

Print Ad/B2B

Blastrac Strip, clean, etch in one step with Blastrac® Portable Blast Cleaning Systems.

If you’re still using acid to profile floors and other surfaces, your crew has to suit up as though they were headed for outer space.But with a Blastrac® Portable Blast Cleaning System, there’s no acid and no need for bulky protective clothing. Airless centrifugal shot-blasting technology eliminates the hazard of handling acid and the problem of chemical waste disposal. It leaves surfaces dry and dust-free and helps coatings and toppings bond to the floor for long life. . . .

Page 6: Atlanta Copywriter Portfolio/Georgia Dzurica

FSI

Heinz/Snausages, Pup-Peroni and Jerky Treats

Page 7: Atlanta Copywriter Portfolio/Georgia Dzurica

Feature Article/Custom Publication sample page

Becoming a whole new person: You can change your life with bariatric surgery

We’ve all recovered from winter cabin fever and are looking forward to spending more time outdoors. This is the time of year when many people take stock of their progress in keeping New Year’s resolutions—especially the one about losing weight. . . .

Page 8: Atlanta Copywriter Portfolio/Georgia Dzurica

Feature Articlesample page

House & GardenSilk is a weave of sensual experiences. So soft, it floats. So supple, it flows. It crunches. It shines. It swirls like brandy in a glass. It rustles in anticipation. It has been called “the queen of textiles.” Silk, Christopher Hyland, president of Christopher Hyland Inc., says, “is part of leading an engaged life.”

“I don’t think there’s any other natural material quite like it,” says designer Monique Gibson, of Dilger Gibson in Atlanta. “It’s luxurious. It’s sexy. And the way it’s created is a small miracle.” . . .

Page 9: Atlanta Copywriter Portfolio/Georgia Dzurica

Feature Articlesample page

House & GardenPaul Stankard’s paperweights express the spirit of nature in the beauty of glass.“Little flower—” wrote Tennyson of a blossom in a crannied wall, “But if I could understand what you are … I should know what God and man is.”

In the woods near his home and studio in Mantua, New Jersey, and in the gardens he can see from his window as he works, Paul J. Stankard searches for the same understanding. . . .

Page 10: Atlanta Copywriter Portfolio/Georgia Dzurica

Feature Article sample page

Interior DesignHome of Dallas Austin

the starship serentity

Floating in the pool at his friend Lenny Kravitz’s supercool house in Miami early one morning, music and film executive Dallas Austin mused out load about living in a “spaceship” like Kravitz’s someday. It wasn’t long before the rocker’s architect, Architropolis prinicpal Michael Czysz, was on his way to Atlanta to help Austin look for a lot. . . .

Page 11: Atlanta Copywriter Portfolio/Georgia Dzurica

Feature Article sample page

Veranda Home of Rutherford and Laura Turner Seydel

EcoManor: Sustainable Style

Just weeks after Laura Turner Seydel and her husband Rutherford bought the1920s two-bedroom dwelling behind their home to create a guest cottage, it was crushed by a giant oak tree. You might say nature gave them a nudge. Soon afterward, the environ-mental activists and philanthropists—Laura is the daughter of CNN founder Ted Turner, and Rutherford is an attorney—built EcoManor, now their home and an award-wining showcase for the latest in green residential design.

Page 12: Atlanta Copywriter Portfolio/Georgia Dzurica

Annual Report/non-profit

CARE USAQuestion 9: Isn’t there enough food to feed everyone?“The simple answer is yes, theoretical-ly,” says David Kauck, food policy analyst, “but it’s very unevenly distributed.” And distribution is just one reason that today, an estimated 900 million people are hungry, the vast majority being women and girls. This number is growing by four million a year. “The main reason for their worsening plight is the increase in commodity prices,” Kauck says. . . .

Page 13: Atlanta Copywriter Portfolio/Georgia Dzurica

:60 Radio excerpt

Kraft Foods/Sweepstakes

VO OVER PA: Code blue in aisle three!

VO: Things are getting out of hand at Food World and Bruno’s. Some folks have been

endangering other shoppers by prac-ticing for one of the five $1000 shopping sprees they hope to win in our Kraft “Celebrate the Holiday” Sweepstakes. They’ve toppled cantaloupes and knocked over salad dressing. . . .

Page 14: Atlanta Copywriter Portfolio/Georgia Dzurica

:60 Radioexcerpt

Wegmans/American Greetings, Something Else cardsMALE VO (40s GUMSHOE):I suppose you could say it was a pretty ordinary day in Wegmans Card Shop—unless it was your birthday or something. I was making small talk with an envelope when he came in. He was–well, you know the type, A big guy who could hammer nails with his bare hands. But there was something else about him . . . . You could tell that on the inside, he was a soft touch. Probably kept a kitty at home. . . .