A T L

ATLANTA

Atlanta is the capital of and the most populous city

in the U.S. state of Georgia, with an estimated 2013

population of 447,841. Atlanta is the cultural and eco-

nomic center of the Atlanta metropolitan area, home

to 5,522,942 people and the ninth largest metropolitan

area in the United States. Atlanta is the county seat of

Fulton County, and a small portion of the city extends

eastward into DeKalb County.

Atlanta was established in 1837 at the intersec-

tion of two railroad lines, and the city rose from the

ashes of the Civil War to become a national center of

commerce. In the decades following the Civil Rights

Movement, during which the city earned a reputation

as “too busy to hate” for the progressive views of its

citizens and leaders, Atlanta attained international prom-

inence. Atlanta is the primary transportation hub of the

Southeastern United States, via highway, railroad, and

air, with Hartsfield–Jackson Atlanta International Airport

being the world’s busiest airport since 1998.

ATLANTA

Atlanta is the capital of and the most populous city

in the U.S. state of Georgia, with an estimated 2013

population of 447,841. Atlanta is the cultural and eco-

nomic center of the Atlanta metropolitan area, home

to 5,522,942 people and the ninth largest metropolitan

area in the United States. Atlanta is the county seat of

Fulton County, and a small portion of the city extends

eastward into DeKalb County.

Atlanta was established in 1837 at the intersec-

tion of two railroad lines, and the city rose from the

ashes of the Civil War to become a national center of

commerce. In the decades following the Civil Rights

Movement, during which the city earned a reputation

as “too busy to hate” for the progressive views of its

citizens and leaders, Atlanta attained international prom-

inence. Atlanta is the primary transportation hub of the

Southeastern United States, via highway, railroad, and

air, with Hartsfield–Jackson Atlanta International Airport

being the world’s busiest airport since 1998.

DEVELOPMENTWhile constructing the “ATL” logo, I realized how there

could be one line that connects the cross bar of the A

with the top of the T. I also saw how the body of the

T and the body of the L could connect with one line.

This began my contruction of a fluid logo. I later played

around with seperating the letters a bit more to make it

more interesting and visually appealing.

ATLATL A

TL

During creation of the Atlanta logo,

I first researched Atlanta as a city

to see what kind of a place it is.

Since I have never been there, I

wanted to get a feel for the place.

My research led me to the con-

clusion that Atlanta is a futuristic,

down to earth, and creative atmo-

sphere. This can be shown in my

final logo by the 90 degree angles

and geometric shapes (futuristic),

simplicity of the design (down to

earth), and unexpected spacing

(creative).

LETTERMARK

ROCKWELLRockwell enhances the Unique concept of Atlanta

because of the interesting shapes of the letters that are

uncommon. The big bold letters also enhance the “bold”

and outgoing concept of Atlanta.

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

1234567890

A T L A N T AA T L A N T A

A T L A N T A

a t l a n t a

H O T ’ L A N T A

The Big Peach

The Aa-town

the ATL

COLORSI first started with the peach color because of Georgia

Peaches. I thought that the blues nicely complimented

the peach because Atlanta is close to the water. And it

is cool and calm like Atlanta.

PRIMARY—PEACH R: 252 G: 156 B: 142 SECONDARY—MEDIUM BLUE R: 93, G: 135, B: 201, LIGHT BLUE R: 131, G: 179, B: 255

A T L A N T A

Atlanta- futuristic, down to earth, and creative.

TOUCHPOINTS

Atla

nta-

coo

l and

cal

m, y

et b

old.

HOT’ LANTA

A-TOWN

Atlanta- futuristic, down to earth, and creative.

SYDNEY AARANSONVisual Communication 202

The University of Kansas, Fall 2015

Professor Michael E. Kidwell