Atkins Day Break
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Transcript of Atkins Day Break
Help your customers make every morning count. And count the profits
Lots of sweet morning
all day long.
flavors.Unbeatable consumer loyalty.
Slim FastClif Zone Perfect
BalancePower Bar
Special KLuna EAS (carb control)
South Beach
68%
52%50%
45%42% 42% 39% 38%
26% 24%
** source: nielsen Panel Data,Q3 2008
* source: Mintel GnPD 2008 Category insight 2008 snack/Cereal/energy bars
• easy to read benefit block eases navigation
• Clearly differentiated sub-brands(Day break, Advantage®, endulge®)
the delicious taste of Atkins Day break® bars helps your customers start the day off right. they’re made with an optimal blend of protein, fiber and calcium and are perfect for breakfast or as a mid-morning snack. What a great way to say “Good morning.”
• Great new packaging creates a unified look and feel
• Contemporary, premium appearance
• billboard effect at shelf
besides taste, flavor and flavor variety are the two most influential factors (80% and 71%) among those who purchase cereal bars.* Plus, Atkins Day break bars are high in protein, fiber, low in sugar and have zero trans fats.
Loyalty – and sales – going up.**
• 52% brand loyalty
• better than eAs, Zone or south beach
Cranberry Almond Bar – Cranberries and almonds have always been great together, and this bar keeps the streak going. Crunchy granola, tart-sweet cranberries and tasty almonds. Good morning.
Chocolate Chip Crisp – Morning’s never been sweeter or more satisfying. We bring on the chocolate chips and a rich, chocolaty bottom layer. Dream of chocolate, wide awake.
Strawberry Crunch – Leave it to Atkins to a sweet strawberry crisp bar with great nutrition. this bar is rich, chewy and amazing. As good as the real thing, but healthy.
Cappuccino Nut – this will get you up on the right side of the bed. it’s crispy, delicious and perfect, with cappuccino nut flavour and a thick, creamy yogurt - flavoured icing.
atkins.com
Consumers need simplicityand convenience.
top influencing factors in are:breakfast choices
† source: Mintel - breakfast Foods:the Consumer - Us - December 2008
• Low sugar† • Fiber†
• Wholegrain† • Protein†
Make every day a great day. Atkins is sweet, sexy science. that means sweet snacks that provide great results through a thorough scientific foundation. short answer. With Atkins, anyone can lose weight
without giving up taste. stock up on Atkins Day break bars. Put sweet sexy science to work for you and watch your profits rise and shine.
• the average number of days per week that consumers eat breakfast is 4.9.†
• Among those who eat bars as a meal replacement, 96% do so for breakfast.†
• the fastest-growing segments are ones that play to convenience by catering to ease of use, speed/time and portability issues.†
DAY BREAK BARS
BAR FLAvoRS
Chocolate Chip Crisp
Strawberry Crisp
Cranberry Almond
Cappuccino Nut
PRoTEIN
12 grams
11 grams
14 grams
11 grams
FIBER
6,0 grams
4,6 grams
5,6 grams
3,6 grams
SUGAR
0,4 grams
1,2 grams
1,0 grams
1,5 grams
NET CARBS
2,1 grams
3,0 grams
3,7 grams
3,5 grams
CALoRIES
138
149
137
159
FLAvoRS
ChocolateChip Crisp
StrawberryCrisp
CranberryAlmond
CappuccinoNut
DAY BREAK BARSSINGLES PER DISPLAY/Box/UNIT
5
5
5
5
DISPLAY/Box/UNIT EAN
5060074624149
5060074624170
5060074624262
5060074624200
SINGLE EAN
5060074624156
5060074624187
5060074624279
5060074624217
CASE EAN
5060074624132
5060074624163
5060074624255
5060074624194
UNITS PER CASE
6
6
6
6
CranberryAlmond
Strawberry Crisp
CappuccinoNut
ChocolateChip Crisp
5 060074 624187 5 060074 624170
5 060074 624279 5 060074 624262
5 060074 624156 5 060074 624149
5 060074 624217 5 060074 624200
SINGLE EAN UNIT EAN