Athena Intelligence
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Transcript of Athena Intelligence
Athena Intelligence, Inc.Internet of Land, Food, Water and Energy
www.project-athena.com
ProprietaryConfidential
ProprietaryConfidential
Evolution of Data Intelligence
Information
Knowledge
Wisdom EASY
EFFORT
HARDLand,Food,Water,Energy
Data
Consumer,MarketData
State of the market: The Data Conundrum
Lotsofinformation
+Disaggregated,Unstructured,Disparate
=Inefficient
DoesnotreplicateDoesnotscale
BigProblem…..
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Motivating Pressures
Decreasing arable land
Decreasing water security
Wall Street & Consumer Pressure for data reporting
Increasing population
Increasing climatic volatility
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The Solution: Athena Intelligence
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Proprietary geo-spatial processes aggregate, transform, and normalize the data making it easy to:-Understand
-Analyze-Collaborate
Basically making it easy to extract the inherent value currently trapped due to data’s inefficiencies.
Market
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Food Production, Processing, Manufacturing
Inflection point within ~$1+ Trillion Domestic Industry• Approximately 200,000 prospect organizations• 1 billion acres• Food & Bev Manufacturing - $875 billion• Crop Production - $390 billion
TAM: ERP & Risk Management solutions typically 1% to 3% of Market Value = ~$1 Billion Market Opportunity
Processors ProducersTrade Groups Research & Conservation
Data Services
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Annual pricing based on geographical scale
$5K - $20K Base$5K - $50K Adv Srvcs
Data services fees with tiered pricing structure
$.25 - $1 per acre
Revenue Model
Value Proposition
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Ease of data collection
Data in = value out
Ability to collaborate with suppliers to drive efficiency, profitability
Gain competitive advantage
Normalize data across industry
Re-evaluating supplychains can create:
5-20%revenue increase
15-30%brand value increase
9-16%supply chain cost reduction
13-22%carbon gas reduction
source:WorldEconomicForum
http://www3.weforum.org/docs/WEFUSA_BeyondSupplyChains_Report2015.pdf
Cast Study: Campbell’s Soup
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Athena Intelligence began working with Campbell’s Soup in December, 2015. In this time, Campbell’s have used data aggregation and analysis to better understand their CA based tomato supply chain and to efficiently report back to their suppliers.In March 2017, Campbell’s soup approved the purchase of Athena Intelligence Advanced Data Analytics to identify quality, cost, and risk management opportunities using geographic location, sustainable agriculture practices and quality measurement systems recorded in the Athena Intelligence System. This development of advanced data processing tools will enable Campbell’s to correlate desirable supply characteristics with specific agriculture production practices and guide strategic supply engagement decision making.
Motivating Pressures
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Future: Funding and Build-OutAthena Intelligence is a Sacramento based company that has been bootstrapped since 2015. Additional fundraising of up to $500,000 will allow us to finalize our user interface, create additional automation, and develop outreach and marketing systemsAlong with this funding, we are looking to grow our team. These positions include a CTO, Data Scientist, and a Front End Developer
Team Athena Intelligence
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David SypnieskiFounder, CEOSerial Entrepreneur Start-up & Leadership ExperienceIndustry thought leader & innovator
Tawny SnyderCo-Founder, COOStart-up ExperienceProduct Development & Management
Kevin Day, TechnologyGeo-spatial db & web engineer,Geo-technical modeling Project & Team Management
Seana Day Hull, AdvisorInvestment Banking, M&A, Capital Formation
Bill Mitchell, AdvisorSr Director Business Development World Wide Public Sector, Microsoft.
Contact Information
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David SypnieskiFounder, CEO(916) 599-9598
[email protected] Intelligence, Incwww.project-athena.com
Athena Intelligence, Inc.• Internet of Land, Food, Water and Energy
Data Conundrum - Replicated
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THEFOODSYSTEM
ENERGYPRODUCTION INVESTMENT/INSURANCE
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ß Analysis pages make dataaccessible and coherent
Reporting data back to stake-holders drives collaboration à
The Solution: Athena Intelligence
Jul-Nov
Dec
June
2016
2015
Sept
Form corporation, collaborate with market, and build V1
Release V1, close 3-yr deal with Campbell s Soup
Campbell Soup using product and distributing to CA tomato supply chain
Continual Execution
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Revenue
Revenue
April
CAWaterData.org
RevenueRevenue
Oct
Technology
Technology/Collaborations
Mar Advanced analytics purchase on top of base subscription
2017
Revenue
Foundation
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INVENTORIES
Stations:USGS,CDEC,CIMIS,DWR,CASGEM
Lakes&Rivers:USBR,USGS,CalDept FishGame
HydrologicUnits(4,8):USGS,USBR
Districts&Basins:DWR,State,Fed,Private,B118
PartiallistingofAthen’s datainventory
Product enables collaboration that drives adoption
Leverages the viral nature of ag market
Movement of product through market
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