ATASI IMPEXONE SOURCE

Acknowledgement

We, the members of group no.1 Gratefully thank Prof. Jharna Kalra for giving us this fruitful opportunity to gel up well with the import-export world and to make a difference in the near future.

Your assistance and guidance is highly appreciated by the entire team.

Group Members

Sanskruti Bane - 815

ShrutiKajrolkar - 830

Prachi Lad - 834

Sumit Mehta - 840

OmkarNemlekar - 843

AkshayPatankar - 846

AishwaryaYadav - 869

Overview

Atasi Impex was established by Mr. Prakash Chandra Chowdhary in 1997.

The Chowdhary family earlier manufactured fasteners, bolts, nuts etc.

Atasi Impex, India mainly supplies the following: Safety matches, Detergents, Soaps etc of branded qualities.

The Annual Income ranges to US$10 Million - US$50 Million

The company offers a wide range of FMCG(Fast moving consumer goods) products of best quality.

Company’s chief product(s) is ‘matchboxes’, it offers 6 different types of matches internationally.

Major overseas importing countries include the America's, middle east, south pacific countries etc.

Competition is faced from FMCG majors like ITC, Britannia and Sunfeast.

Overview

FMCG goods

Matches

House hold goods

One dollar goods

Stationery goods

Engineering goods

Classification of FMCG goods

Matches House hold One dollar Stationery Engineering

Matches for 6 different purposes

Wide range of house hold goods

Daily use products costing just 1$

Stationery goods for students

Engineering goods supplied to other firms

Matches is the prime product

Major variety is observed

Quality products for daily use

Products are made for both office and academic purposes

Leading manufacturer of bolts, fasteners and nuts

Products here are kitchen matches, wax paper matches, book matches etc

Products here range from apparels, personal and skincare to packaging

Products here are toothpaste, cotton swabs, trash bags, petroleum jelly

Products include books, files, register, account books

Products here include fasteners, stay rod kits, telephone poles etc

Other products are speciality itmes, eg: cigar matches, smoker’s matches

Other products include baby oil, razors, gels etc

Zipper bags and filler sheets are made under 1$

Writing, notepads, pens, colors etc of different shapes, sizes, colors are available

These goods are made on the need of the industry and are available in varieties

Imports in India

The rising middle income group & their increasing expenditure has powered Indian Imports.

Major imports of India include cereals, edible oils, machineries, fertilizers etc

The total imports of India for FY 2012 were around US$187.9 billions.

India is also a bulk importer of sugar, pulp and paper, crude oil, iron & steel.

In India, all the activities related to import are handled by DGFT.

All import export companies are bound to follow it’s procedures, policies and notification.

The DGFT works under an independent body of Department of Commerce, govt. of India.

Imports in India

Preliminaries for import business

Custom clearance of

Goods

Delivery of Goods Manufacturing

Import Duties

Paper work for Ordering Goods

Import of Samples

Methods of Payment

Selling & Distribution

Steps in Importing

Legal Consideratio

n

Other Consideratio

n

Capability of Overseas Supplier

Sources of Information

Finalizing the Terms of

Import

Preliminaries of Import Business

Order Paperwork Start to

Importing Goods

Paperwork for Ordering

Import of Samples

Basic Samples

Value Limit

Machinery Import

Privacy of Import

samples

Failure to re-export

Methods of Payment

Consignment Purchase

Cash in Advance

Down Payment

Open Account

Documentary

Collections

Letters of Credit

Import duties

Import through sea

Basic Duty

Additional Customs

Special Additional

Duty

Anti Dumping

duty

Custom Clearance of Goods

Bill of Entry

Bill for Bond/Ware

housing

Shipping Bill

Amendment of bill of

entry

Delivery of Goods

Means of transport

Verification for defaults

Segregation by industry

Distribution in Warehouses

Manufacturing

Delivery to Departments

Manufacturing Different Products

Distributed by Demands

Packed & Stored

Selling & Distribution

Goods received from Warehouses

Marketing & Pricing strategy

Imports can be increased or decreased

Revenues determine Production

Exports in India According to sec.(2)e of IFT act,1992 export is 'an act of taking

out of India any goods by land, sea or air and with proper transaction of money”.

 

Provides new ideas, management practices, marketing techniques internationally.

There are 5 primary reasons for exporting:

1) Earn foreign exchange

2) Companies meet international standards

3) Free exchange of ideas and knowledge

4) Explore new customers,machinery,vendors etc

5) Keeps the exporter competitive & vulnerable to market

Exports in 2012 were petroleum products which generated $56bn, followed by gems and jewellery with $47bn.

Pharma products, transport equipment, machinery and readymade garments are also big exports.

United Arab Emirates (UAE) was India's biggest export market, closely followed by the USA in 2012.

The UK is the eighth biggest export market for India and held 2.9% of the market share in September 2012.

Identifying products for

export

Market Selection

SWOT Analysis

Export License

Product Samples

Pricing & Costing

Sales Agent

Risk Managemen

t

Packaging & Labelling

Quality Control

Export Documents

Custom Procedures

Steps In Exporting

Identifying steps for Export

Product must be ISO

certified

No Monopoly products

Timely Supply

No Fluctuation

in price

Govt. Policies

Tax Exemptio

n

Measures for special products

Feedback

Market Selection

Geographical Factors

Economical Factors

Political Factors

Legal Factors

Demographic Factors

Market Characteristi

cs

SWOT AnalysisStrengths

• Patents

• Brand Names

• Reputation

• High grade Natural Resources

• Distribution Network

Weakness

• Lack of patents

• Weak Brand Names

• Poor Reputation

• High Cost Structure

• Lack of Distribution Network

Opportunities

• Unfulfilled Customer Need

• Arrival of New Technologies

• Loosening of Regulations

• Removal of Barriers

Threats

• Shift in Consumer Preferences

• Substitute Products

• New Regulations

• Increased Trade Barriers

Export License

Application for License

Classification of License

Canalization

Product SamplesGood

impression

Sample Values

Delivery by Air

Transport

Buyer’s exact need

Bulk Order Placement

Pricing & CostingPricing

• Offer to a customer on a product

• Determinations of Pricing are:

• Range of products• Prompt Deliveries• After Sales Service• Frequency of Purchase• Credit Offered• Aggressive Marketing &

Sales

Costing

• What an Exporter pays to manufacture

• Consists of Fixed & Variable Costs

• Helpful to Prepare Costing Sheet

• Exporter can Estimate his Profit

Sales AgentMerits of Sales Agent

• Most companies appoint them

• Better option to identify and exploit situations

• Builds Solid Relationships

• Exporter gets more control & advantages

De-Merits of Sales Agent

• Cannot be trusted every time

• After Sales Service can be difficult to provide

• Risk to lose over Marketing & Brand Image

• Can also spoil the transaction

Export RisksCredit Risk

Poor Quality

Risk

Transportation Risk

Logistics Risk

Legal Risk

Political Risk

Unforeseen Risks

Exchange Rate Risk

Risk Management

Establish Contacts

Identify Risks

Consequences of Risk

Develop Strategy

Monitor Outcomes

Consulting with Parties

Packaging Physical Protection

Containment

Marketing

Security

Labelling

Shippers Mark

Country of Origin

Weight Marking

Number of

Packages

Handling Marks

Cautionary

Markings

Port of Entry

Labels for Hazards

Quality Control

ISI Certification AGMARK Certification

In-Process-Quality-

Control(IPQC)

Self Certification Scheme

Export DocumentsExport from India required special document

“Shipping Bill/ Bill of Export”.

Post Parcel Customs

Clearance

Customs Declaration Form 

Dispatch Note

Customs Invoice

Certified Invoice

Certificate of

Shipment

Shipping Order

Custom Clearance

Quota Allocation

Arrival of Goods at

Docks

Customs Examination

of Export Cargo

Stuffing / Loading of Goods in

Containers

India and Foreign Trade Major exporter & importer of top quality goods.

It’s import’s have increased overtime & exports are growing at slower pace.

Exports mainly include spices,mangoes,fmcggoods,jute etc to top countries.

Has a wider scope if concentration on money & manpower is done

Proformas of various Bills