COMPANY DEMANDCOMPANY DEMAND

COMPANY DEMANDCompany demand is the companies estimated share market demand at alternative levels of company marketing effort in a given time period.

It depends on how the companies products, services, prices and communications are perceived related to their competitors.

If other things are equal the companies market share will depend on the relative scale and effectiveness of its market expenditures.

COMPANY SALES FORECASTCompany sales forecast is the expected level of company sales based on a chosen marketing plan and an assumed marketing environment.

Sales forecast is the result of an assumed marketing expenditure plan.

Sales quota is the sales goal set for a product line, company division or sales representative.

Sales budget is a conservative estimate of the expected volume of sales primarily for making current purchasing, production and cash flow decisions.

COMPANY SALES POTENTIAL

Company sales potential is the sales limit approached by company demand as company marketing effort increases a relative to that of competitors.

Absolute limit of company demand is the market potential.

In most cases companies sales potential is less than the marketing potential.

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